I was pleased with the quality of my purchase

Though highly recommended, attempting to buy high value jewelry online is bound to be a fraught experience. Though I had done ample research and found the website interface intuitive, I was still nervous about my selections and the process involved. Via chat, I worked with my consultant, who walked me through the process of ordering my studs for my wife (a push present). She helped me weigh the pros and cons of settings, and struck the right tone of being helpful without being pushy. Her help in constructing an order was correct on the first go, and funding instructions were clear. She also followed up later to make sure that everything had gone well and that I was pleased with the quality of my purchase. I had quick followup from the billing and fulfillment parts of the business, and timelines were made clear (and met). Overall, this is a business that not only provides a quality product, but understands how to build and nurture trust in an online setting for high-value items. In contrast to earlier in-store diamond experiences I've had, Whiteflash was a pleasure to deal with and as transparent as I could hope for. Definitely recommended.