Best value of all the diamond retailers.
November 13, 2017

Best value of all the diamond retailers.

I cannot say how happy I was the the selection, price, and ESPECIALLY the service at Whiteflash. Everyone I dealt with at the company was patient, professional and knowledgeable. This was my first engagement ring purchase and I looked at rings at local stores, and all the other "big" internet diamond sellers. After literally months of learning and searching I came upon a beautiful diamond at a great price at Whiteflash. Believe me, I looked at hundreds of diamonds and compared ASET Scope (AS) images and used the HCA calculator (HCA). Once the main diamond was selected a custom setting (platinum ring with round diamond and tapered baguettes) They did a wonderful job at a very, very fair price. I cannot say how pleased my fiance is with the ring. And, I cannot say how happy I am having made the purchase at Whiteflash. If you are debating about whether to shop at Whiteflash, my opinion is do not hesitate. They have a great selection, are very professional and reputable, offer fantastic service, and what is likely the best value of all the diamond retailers.
Christopher D, Florida, USA

RECENT REVIEWS

The bracelet was even more beautiful in person than I expected.
August 17, 2026
I had such a great experience working with Becca at Whiteflash! I was looking for a very specific pear-shaped lab diamond, and she was incredibly helpful, patient, and personable throughout the process. She took the time to answer all of my questions and sent me multiple photos and videos of the stone in different lighting so I could really assess it before making a decision. Although that particular pear ultimately wasn’t the right one for me, I ended up purchasing a stunning lab diamond tennis bracelet with Becca’s help. She went above and beyond to make sure we chose the right size for my small wrist, and the bracelet was even more beautiful in person than I expected. Her customer service didn’t stop after the purchase, either. I was having trouble figuring out the secure clasp when it arrived, and she quickly sent me a video walking me through exactly how to use it. The entire experience felt personal and never pushy. Becca genuinely seemed invested in helping me find pieces I would love rather than simply making a sale. I’ll absolutely be returning to Whiteflash for future purchases and would highly recommend working with her!
Lisa C, California, USA
My fiancée loves the ring and couldn't be happier.
August 16, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
I love my beautiful pendant!
August 15, 2026
I had a wonderful experience ordering a lab diamond pendant from Whiteflash. It can be stressful ordering a piece of jewelry without seeing it in person first, but Liza was extremely helpful and answered all of my questions. I had the necklace customized with a slightly thicker chain, lobster claw clasp, and extender. The final piece was exactly what I wanted and much better quality than I found in local stores. I absolutely recommend Whiteflash!
Laura W, Arizona, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada