Best value of all the diamond retailers.

I cannot say how happy I was the the selection, price, and ESPECIALLY the service at Whiteflash. Everyone I dealt with at the company was patient, professional and knowledgeable. This was my first engagement ring purchase and I looked at rings at local stores, and all the other "big" internet diamond sellers. After literally months of learning and searching I came upon a beautiful diamond at a great price at Whiteflash. Believe me, I looked at hundreds of diamonds and compared ASET Scope (AS) images and used the HCA calculator (HCA). Once the main diamond was selected a custom setting (platinum ring with round diamond and tapered baguettes) They did a wonderful job at a very, very fair price. I cannot say how pleased my fiance is with the ring. And, I cannot say how happy I am having made the purchase at Whiteflash. If you are debating about whether to shop at Whiteflash, my opinion is do not hesitate. They have a great selection, are very professional and reputable, offer fantastic service, and what is likely the best value of all the diamond retailers.