If you
July 17, 2020

If you're in the market for a loose diamond, do yourself a favor and buy it through Whiteflash

TLDR; If you're in the market for a loose diamond for an engagement ring, do yourself a favor and buy it through Whiteflash. Popping the question during a pandemic (I've learned) can be a real struggle. I knew I couldn't go to a jewelry store in person to view any loose diamonds, so I resorted to online dealers. I looked at James Allen, Blue Nile, Brian Gavin, and I found the transparency of Whiteflash's online sales process to be top notch! I didn't like how some of the online retailers made you call/email their sales team to get GIA/AGS certificates OR to see ideal scope/aset images of a diamond (if they even had them). The resources and education on Whiteflash's website really helped me understand the '4Cs' and how the cut of a diamond can really make or break the appearance of a diamond. With that being said, I reached out to Whiteflash in early April 2020 to buy a loose diamond that was on their website. I got the pleasure of working with Brittany Godin who was excellent! The pictures/videos on Whiteflash's website are generally on a black background and under very bright lights. I asked if she could take pictures/videos of the diamond I was interested in under 'normal' circumstances (white background, normal ambient light). Brittany got right to work with Whiteflash's photography team and got the visuals I needed within 24 hours. She took the time to discuss the diamond with me, how the sales process would work, and was very fair with pricing. The experience I got with buying my girlfriend's diamond from Whiteflash was WELL WORTH it. The face on my girlfriend's face when I proposed made it all worth. In fact, she went to grab the ring before even saying yes because the diamond just draws you in. All of our family and friends comment on how unbelievable the diamond is, pictures don't do it justice. I opted for a cut above diamond from Whiteflash which has an optimal cut & proportions to really make it stand out. I highly recommend the a cut above diamonds and Whiteflash!
George F, Massachusetts, USA

RECENT REVIEWS

My rings are beautiful, and I am in love.
February 06, 2026
I had a wonderful experience with Whiteflash. Becca helped me customize my new set of rings, and she truly brought my vision to life. She understood exactly what I meant from the beginning, which made the whole process so easy and enjoyable. The rings turned out absolutely beautiful — this is my first purchase with Whiteflash, but definitely not my last. I’ve worked with other vendors before, but Whiteflash stood out by offering better pricing and exceptional service. I also really appreciated the returning-customer discount, which made the experience even better. Highly recommend!
Han T, Louisiana, USA
The ring fits great and my fiancé loves it!
February 05, 2026
I ordered online and had an excellent experience working with Becca. The entire process was extremely easy. Becca was super responsive, exceptionally helpful answering all my questions (which were many!), and available to go over every detail of the ring (providing multiple photos and even a video). The diamond is beautiful, and I would recommend using Whiteflash to anyone looking to get a ring. 11 out of 10 stars for everything.
Sean M, New York, USA
Outstanding service.
February 03, 2026
Their show room is small and the hours a bit tough to make, but their representatives were excellent. It helps that do not earn a commission on sales.
Peter N, Texas, USA
She said yes!
January 28, 2026
I am extremely happy with the ring and with the service from Whiteflash. She loved the ring and said yes, so I’m officially engaged now. Many thanks.
Thomas D, UK

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
FIND DIAMONDS FIND JEWELRY
GO TO MY CART CONTINUE SHOPPING PROCEED TO CHECKOUT FIND DIAMONDS FIND JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS
COMPARE REMOVE ALL FIND MORE JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS