Great stones and full transparency on the quality that you are getting.

Also great customer service and responsiveness! It can be very confusing to buy a diamond for the first time. Two tips: 1. The usual metrics are not enough to differentiate the quality of the diamond: In doing my research, I read that 40% of the diamonds are rated as “excellent” by GIA. At Whiteflash they are very transparent with the light performance (not just the usual metrics, but actual light performance analysis — ideal scope images, aset images, hearts and arrows) you can really get the top 5-10% quality if you want the diamond to be cut to perfection! 2: Ultimately, it is more about the cut, than about the color or clarity (and even about the carat). A slightly smaller diamond with an ideal cut will look much better that a bigger diamond with an ok cut. Whiteflash allows you to tell the difference!