Best decision you will ever make!!!!
July 17, 2010

Best decision you will ever make!!!!

Whiteflash is the best!!! I contacted WF back in March regarding a custom engagement ring for my fiance. Tracy immediately contacted me and started the design process. I didn't want a stock setting with a diamond of my choosing... I wanted something that I could help design to give my fiance something that was truly one of a kind. Tracy was very willing to listen and really spent the time to make sure I received exactly the ring I wanted. The website greatly aided in the diamond selection. I must admit that I initially felt a little reluctant to spend so much money on something that I couldn't hold in my hand. After a whole lot of searching on the internet, I found that the WF reputation is amazingly high. That, plus the assistance that Tracy provided, really put me at ease. I would definitely suggest speaking with her before you choose a diamond because some elements are a little difficult to resolve from the scanned PDF of the AGS report (tiny inclusions). I opted for the Whiteflash A Cut Above diamond in a 1ct round and could not be happier. It really does sparkle!!! We get compliments all the time! After speaking with an independent appraiser (who we used to get a detailed report for insurance purposes) he mentioned that there is definitely a difference between getting these kinds of diamonds online vs your basic brick and mortar. The brick and mortar places absolutely charge a premium for such ideal cut diamonds and we would have had to pay twice as much for the same thing! You are in good hands with WF! As for the custom design, we had a pretty short timeline but Tracy was quick to identify a jeweler that could provide us with exactly what we wanted. After sending some preliminary design elements to Tracy, she relayed the information to a designer who then came back with a series of 3D CAD renderings. After looking at the designs I made some small modifications and sent them back with my comments. The designer integrated my changes and viola... A beautiful ring! My fiance and I were in Hawaii and Tracy was able to get the ring overnighted in time for me to propose while on vacation (at their cost)! It was perfect! I wouldn't hesitate to choose WF for your ring / diamond needs! They are wonderful! (Also, before shipping they sent me some beautiful pictures of the ring framed on a rose!!! Really cool!) Thanks WF Team!!!
Justin C, Pennsylvania, USA

RECENT REVIEWS

A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
Makoto, California, USA