Best decision you will ever make!!!!
July 17, 2010

Best decision you will ever make!!!!

Whiteflash is the best!!! I contacted WF back in March regarding a custom engagement ring for my fiance. Tracy immediately contacted me and started the design process. I didn't want a stock setting with a diamond of my choosing... I wanted something that I could help design to give my fiance something that was truly one of a kind. Tracy was very willing to listen and really spent the time to make sure I received exactly the ring I wanted. The website greatly aided in the diamond selection. I must admit that I initially felt a little reluctant to spend so much money on something that I couldn't hold in my hand. After a whole lot of searching on the internet, I found that the WF reputation is amazingly high. That, plus the assistance that Tracy provided, really put me at ease. I would definitely suggest speaking with her before you choose a diamond because some elements are a little difficult to resolve from the scanned PDF of the AGS report (tiny inclusions). I opted for the Whiteflash A Cut Above diamond in a 1ct round and could not be happier. It really does sparkle!!! We get compliments all the time! After speaking with an independent appraiser (who we used to get a detailed report for insurance purposes) he mentioned that there is definitely a difference between getting these kinds of diamonds online vs your basic brick and mortar. The brick and mortar places absolutely charge a premium for such ideal cut diamonds and we would have had to pay twice as much for the same thing! You are in good hands with WF! As for the custom design, we had a pretty short timeline but Tracy was quick to identify a jeweler that could provide us with exactly what we wanted. After sending some preliminary design elements to Tracy, she relayed the information to a designer who then came back with a series of 3D CAD renderings. After looking at the designs I made some small modifications and sent them back with my comments. The designer integrated my changes and viola... A beautiful ring! My fiance and I were in Hawaii and Tracy was able to get the ring overnighted in time for me to propose while on vacation (at their cost)! It was perfect! I wouldn't hesitate to choose WF for your ring / diamond needs! They are wonderful! (Also, before shipping they sent me some beautiful pictures of the ring framed on a rose!!! Really cool!) Thanks WF Team!!!
Justin C, Pennsylvania, USA

RECENT REVIEWS

The proposal went great! She said yes, and absolutely loved the ring!
May 27, 2025
I had an outstanding experience working with Becca at Whiteflash! She was incredibly helpful, professional, and brought a great sense of humor to the process—which helped ease the nerves of picking out such an important piece. I was on a tight timeline before flying to Pittsburgh to propose, and Becca went above and beyond to help me find the perfect engagement ring and have it ready that same day. What really stood out was her personal touch—she even followed up via email to check in and see how the proposal went. That level of care and attention made the entire experience feel truly special. Thanks to her, everything went perfectly. I highly recommend Becca for anyone looking for exceptional service and a genuinely enjoyable jewelry-buying experience.
Ricardo S, Texas, USA
We both couldn’t stop staring at the ring; it was the perfect sparkler for such a magical moment.
May 23, 2025
I just have to say how thrilled we are with the custom setting and that A Cut Above diamond. The fire sparkle truly took my breath away, and the pave band makes it look so much bigger. I actually took the ring with me on a trip to Shika Snow Mountain in Yunnan, China. At the summit, with eight other peaks all around us, I proposed to me girlfriend and she said yes! We both couldn’t stop staring at the ring; it was the perfect sparkler for such a magical moment. Thank you for bringing our vision to life. Your craftsmanship and attention to detail made this ring unforgettable.
Jiawei L, California, USA
She said yes!
May 23, 2025
The proposal went without a hitch and she loved the ring! I appreciate all your help through this process as you really made this seamless. Thank you once again!
Erik S, Texas, USA
She loves it … and the spacer too!!
May 22, 2025
My goodness, it’s stunning — of course in bright sunshine — but I mean even in low light, they capture it all … The eternity just brings out the cut of both the solitaire and the eternity itself. Thank you immensely for all your help in the entire process … and can’t wait till the next one!
Richard K, Illinois, USA

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