Great experience
August 17, 2010

Great experience

I contacted whiteflash about two diamonds classified as 'Virtual Selection' that they had access to. My research had led me to diamonds with certain specifications that I found on their website, and from the GIA certificates that they had a copies of. When I expressed interest, I was contacted by Sheerah, a diamond consultant. she helped me narrow down the selection to one, and also presented me with some other options. She was very helpful in determining diamond geometry that would please me, and set up a shipment of the diamond from a warehouse (to their company). The diamond was evaluated by whiteflash, and closeup ASET, firescope, and regular light microscope images were taken and sent to me. With my approval, they mounted the diamond in a James Legato sidestone setting. A week later, they sent me professional photos of the ring, and shipped the mounted diamond to me via overnight shipping. I was stunned by the quality. All through the process I was kept in contact with. The customer service is the best I have dealt with. The results of the transaction are one very satisfied customer, and one very happy fiancee.
James W, New York, USA

RECENT REVIEWS

A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
Makoto, California, USA