Great experience
August 17, 2010

Great experience

I contacted whiteflash about two diamonds classified as 'Virtual Selection' that they had access to. My research had led me to diamonds with certain specifications that I found on their website, and from the GIA certificates that they had a copies of. When I expressed interest, I was contacted by Sheerah, a diamond consultant. she helped me narrow down the selection to one, and also presented me with some other options. She was very helpful in determining diamond geometry that would please me, and set up a shipment of the diamond from a warehouse (to their company). The diamond was evaluated by whiteflash, and closeup ASET, firescope, and regular light microscope images were taken and sent to me. With my approval, they mounted the diamond in a James Legato sidestone setting. A week later, they sent me professional photos of the ring, and shipped the mounted diamond to me via overnight shipping. I was stunned by the quality. All through the process I was kept in contact with. The customer service is the best I have dealt with. The results of the transaction are one very satisfied customer, and one very happy fiancee.
James W, New York, USA

RECENT REVIEWS

Love it!
October 27, 2026
I just love my ring, it’s gorgeous!
Kim E, Pennsylvania, USA
It truly has been a Brilliant Diamond Buying Experience.
October 26, 2026
My mind was blown when I opened that beautiful little black box to find the shiniest diamond ever. It brought tears to my eyes. Not only was the diamond beyond my expectations, so was the treatment I have been given by your company. Your thoughtfulness and attention to my transaction has been a testament to the quality of your product and the professionalism of your company. In a world where customer service is at best lacking, you rank far and above your competition. Thank you and your staff so much for taking care of me every step of the way. It truly has been a "Brilliant Diamond Buying Experience".
Susan D, California, USA
She loved it!
October 20, 2026
Thank you so much for your help, she really loved the ring!
M A, Massachusetts, USA
A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA