Exceptional in every way - they deserve 5+ stars!

I have never written an online review but I was so impressed with every aspect of my experience with Whiteflash that I wanted to share it with anyone who is considering making a purchase from them. They are amazing! To give a bit of background… I wanted to purchase a pair of diamond stud earrings that I could wear “day to night” so I visited many local jewelers (all with excellent reputations) as a first step. I told each one that I wanted to wear the earrings every day and I wanted them to be as bright and beautiful as possible since I usually wear my hair up and they would be constantly seen. Every salesperson I met steered me to earrings with lower cut, color and clarity grades because “no one looks very closely at your ears so the diamonds don’t need to be as high of a quality as an engagement ring.” Each time I told them that I understood that but still wanted “ring quality” stones that would frame my face, they looked at me with blank stares. Frustrated, but on a mission, I did copious amounts of research on ideal cut diamonds and companies that sell them and then it happened. I came across Whiteflash on Beyond4cs.com. I knew that it would be an expensive purchase and I was a bit nervous about making it online, so I read the entire Whiteflash website and as soon as I did, I knew that I had found my company. The website was so well thought out and well written that I was giddy when I realized that I had found a company that actually understood the needs of customers like me (educated consumers who want much more information than just the basic 4 Cs). Because Whiteflash divides its diamonds into various categories, I was able to quickly decide that I wanted ones from the A Cut Above collection. The 360 degree images at 10x magnification allowed me to “see” the diamonds much better than if I were just looking at them with a jewelers loop and the more I looked at various diamonds, the more I came to understand what aspects were most important to me. The fact that I could do all of this from the comfort of my home and take as much time as I needed (with no pressure at all) was wonderful! Once I knew what I wanted, I used the Diamond Pairs Search feature of the website to automatically match potential pairs, thereby saving me a tremendous amount of time. With potential pairs identified, I was able to quickly further narrow my search by looking at the Ideal Scope and ASET images (those are incredibly helpful - thank you Whiteflash for providing them!). Having done as much research as I could, I called and spoke with Becca Eastman and explained that I was not ready to make my purchase yet since the earrings were going to cost a bit more than I had originally budgeted but I had a few questions and wanted to introduce myself so she could keep her eyes out for pairs that would meet my criteria in the future. At this point I must stop and rave about Becca. Becca was wonderful - I could not have asked for a more helpful and professional salesperson! She was incredibly knowledgeable, patiently answered all of my questions (there were a multitude of them) and never made me feel rushed or put any pressure on me at all. She stayed in touch and told me when new pairs that met my criteria became available, but was never pushy. She understood that the earrings were a big purchase for me and she managed to make the entire process fun and exciting. It was like shopping with a best friend who happened to be a diamond expert so 2 months later when the time was right, I was thrilled to purchase them from her! But it wasn’t just Becca that made me feel like a valued customer, it was every member of the Whiteflash team. Each one of them clearly cares about their customers and from payment processing to pictures to shipping, kept me informed every step of the way. They were all prompt, responsive, professional and genuinely nice people with whom I really enjoyed working. The fact that Whiteflash provides not only the highest quality diamonds and customer service, but also incredibly competitive pricing (I had my earrings independently appraised and the appraiser told me that not only were they one of the most beautiful pairs of diamond stud earrings that he had seen in his 30 year career, but also that I had gotten them at a fantastic price since they appraised for much more than I had paid) made the entire experience even better! I have raved about Whiteflash to all of my friends and family members and I honestly wish that I could tell even more people about just how wonderful my experience with them was. I wholeheartedly recommend Whiteflash to anyone and everyone - they have earned 5 plus stars!