Your search ends here!
December 01, 2010

Your search ends here!

Living in the heart of Manhattan means I am walking distance from New York’s famed Diamond District and the flagship stores of Tiffany, Cartier and the rest. Over the course of several months I visited every single one of them to gaze at and consider countless engagement rings, and learn from dozens of jewelry consultants and salesmen. I compared all of this “field” research to what I was finding online and advice from trusted friends who have been through the process. At the end of my journey, the only place I felt comfortable buying a diamond was at Whiteflash. Traci was extremely helpful, knowledgeable and patient with me. I knew what I wanted, which is a large part of the battle, and Traci helped me get it. She even provided me with an artist’s rendering/photo-shop image of a custom setting I was curious about, before I had even purchased the center stone. I loved receiving the high-resolution photos of the diamond I selected before it was shipped, and Bob, Whiteflash’s experienced gemologist, talked me through what I should look for in those images. When I finally did put my order through, the shipping process was seamless and it arrived discreetly packaged. I was still nervous when I opened the package, but when I finally saw that stone, all my fears evaporated and I was completely blown away. It is immensely more brilliant in person than in the photos and most importantly, my fiancée could not be happier. We both cannot stop looking at it! If you are reading this and are at the beginning, middle or even end of your engagement ring journey, save yourself some time and stress and just go straight to Whiteflash.
Justin B, New York, USA

RECENT REVIEWS

The proposal went great! She said yes, and absolutely loved the ring!
May 27, 2025
I had an outstanding experience working with Becca at Whiteflash! She was incredibly helpful, professional, and brought a great sense of humor to the process—which helped ease the nerves of picking out such an important piece. I was on a tight timeline before flying to Pittsburgh to propose, and Becca went above and beyond to help me find the perfect engagement ring and have it ready that same day. What really stood out was her personal touch—she even followed up via email to check in and see how the proposal went. That level of care and attention made the entire experience feel truly special. Thanks to her, everything went perfectly. I highly recommend Becca for anyone looking for exceptional service and a genuinely enjoyable jewelry-buying experience.
Ricardo S, Texas, USA
We both couldn’t stop staring at the ring; it was the perfect sparkler for such a magical moment.
May 23, 2025
I just have to say how thrilled we are with the custom setting and that A Cut Above diamond. The fire sparkle truly took my breath away, and the pave band makes it look so much bigger. I actually took the ring with me on a trip to Shika Snow Mountain in Yunnan, China. At the summit, with eight other peaks all around us, I proposed to me girlfriend and she said yes! We both couldn’t stop staring at the ring; it was the perfect sparkler for such a magical moment. Thank you for bringing our vision to life. Your craftsmanship and attention to detail made this ring unforgettable.
Jiawei L, California, USA
She said yes!
May 23, 2025
The proposal went without a hitch and she loved the ring! I appreciate all your help through this process as you really made this seamless. Thank you once again!
Erik S, Texas, USA
She loves it … and the spacer too!!
May 22, 2025
My goodness, it’s stunning — of course in bright sunshine — but I mean even in low light, they capture it all … The eternity just brings out the cut of both the solitaire and the eternity itself. Thank you immensely for all your help in the entire process … and can’t wait till the next one!
Richard K, Illinois, USA

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