Your search ends here!
December 01, 2010

Your search ends here!

Living in the heart of Manhattan means I am walking distance from New York’s famed Diamond District and the flagship stores of Tiffany, Cartier and the rest. Over the course of several months I visited every single one of them to gaze at and consider countless engagement rings, and learn from dozens of jewelry consultants and salesmen. I compared all of this “field” research to what I was finding online and advice from trusted friends who have been through the process. At the end of my journey, the only place I felt comfortable buying a diamond was at Whiteflash. Traci was extremely helpful, knowledgeable and patient with me. I knew what I wanted, which is a large part of the battle, and Traci helped me get it. She even provided me with an artist’s rendering/photo-shop image of a custom setting I was curious about, before I had even purchased the center stone. I loved receiving the high-resolution photos of the diamond I selected before it was shipped, and Bob, Whiteflash’s experienced gemologist, talked me through what I should look for in those images. When I finally did put my order through, the shipping process was seamless and it arrived discreetly packaged. I was still nervous when I opened the package, but when I finally saw that stone, all my fears evaporated and I was completely blown away. It is immensely more brilliant in person than in the photos and most importantly, my fiancée could not be happier. We both cannot stop looking at it! If you are reading this and are at the beginning, middle or even end of your engagement ring journey, save yourself some time and stress and just go straight to Whiteflash.
Justin B, New York, USA

RECENT REVIEWS

A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
Makoto, California, USA