A Great Experience with Whiteflash
December 28, 2010

A Great Experience with Whiteflash

I began to get serious about buying an engagement ring about 5 months ago, and knew that I wanted to explore online vendors because of the great selection and great prices. Once I discovered that Whiteflash was a reputable company that was based in Houston, where I live, I decided to contact them. After exchanging a few emails with Liza, I decided to come in for an initial appointment to really educate myself about the process and meet them personally. I met with Brian, and because of his expertise along with Liza's, the entire process couldn't have been easier. From that point, there was no question that I wanted to go through Whiteflash. I continued to email Liza to begin the diamond selection process, and probably ended up sending her over 30 diamonds from the virtual selection to help narrow them down. She did so and provided excellent recommendations along the way. I actually ended up selecting a square cushion "Hearts & Arrows" cut that she specifically recommended. Shortly thereafter, I was ready to set the diamond, and again based on an earlier recommendation from Liza I went with the Grace by Vatche (I had described the type of setting I wanted but had not previously seen the Grace on the site). Brian showed me the Grace in person during one of my visits and that sealed the deal on the setting. I proposed on December 23, and the ring was a "home-run". She was in awe at how "sparkly" the diamond was, and the setting was exactly what she wanted. The entire process was incredibly smooth and the customer service was unbelievable. I will absolutely be recommending Whiteflash to others, and will undoubtedly use them again in the future.
Michael B, Texas, USA

RECENT REVIEWS

A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
Makoto, California, USA