Outstanding, no-fear online buying!
February 18, 2011

Outstanding, no-fear online buying!

I was a bit hesitant to place a wire transfer for the full payment of a diamond I had never seen in person, after talking and emailing someone I had never met. And I could not have made a better decision than to buy from Whiteflash.com (WF)! To future buyers, rest assured that everything about WF exceeds all expectations (except maybe the website). I purchased a loose princess cut and had it appraised locally (WF also includes an appraisal) which exactly matched the specs I had paid for. Better yet, the conservative appraised approximate replacement value was 60% higher than the price I paid. The local gemologist - in not so many words - said I would not have found a similar or better diamond in stores at anything close to what I paid. Buy from Whiteflash.com and rest assured you will receive more than what you paid for! Easy for me to give them a 5-star rating.
Paul C, Canada

RECENT REVIEWS

A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
Makoto, California, USA