Reluctant at first, but changed my mind
June 03, 2011

Reluctant at first, but changed my mind

I have never purchased diamonds or any kind of jewelry online, so this was a big step for me. I knew what I wanted and discussed the options on the phone with Whiteflash. My consultant was so helpful with my concerns about buying online and did a bit of hand-holding though the process of choosing two diamonds for earrings. I have purchased nice diamonds in our local jewelry shops and was tempted to continue to do it this way, but after I saw the quality I could get, the 30-day guarantee, lifetime trade-up and positive reviews from other sites as well as BBB, I jumped in. It was a great learning experience with their cool online tools for examining the diamonds as well as the phone calls to discuss in detail. My consultant was always available (hand-holding again!) which was very important to me. The earrings are beautiful. I love the diamonds that I found. I would do this again.
Cheryl S, Washington, USA

RECENT REVIEWS

A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
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