100% Satisfied, Incredible Quality, service, and value.
June 19, 2011

100% Satisfied, Incredible Quality, service, and value.

I'll try to keep this short, sweet, and to the point. Keyword: Try. If you are looking for a Princess Cut diamond (i.e. the Square Modified Brilliant), you simply must go with an AGS certification. That is of course if you want the best of the best - and for a purchase like this, it's not the place to skimp. AGS offers the state of the art grading in light return, something GIA cannot match. The problem is, very few stones make the cut (*ahem*) when it comes to grading, so most are certified via GIA. This is where Whiteflash comes in. Whiteflash offers an excellent selection of AGS certified Princess Cut stones. They also offer their own brand, the "Whiteflash A Cut Above (ACA)" stones which are the best rated stones from the already highly rated AGS 0 stones. This is the stone that I purchased. Liza Horowitz is the person I dealt with at Whiteflash. She was able to guide me to the perfect stone I was looking for - at no point was she pushy or anything but supremely helpful. This process took many months, and Liza was there and patient and very helpful the entire time. Though obviously a salesperson, she guided me to a stone that was indeed LESS expensive than another one I was considering, because it would have not have fit my needs - Now THAT is a good salesperson. Specifically, I was considering a slightly larger carat stone, but due to the "spread" of the stone, it would have not really appeared any larger - and if it doesn't LOOK larger, whats the point of getting something that weighs more? Bragging rights? There will ALWAYS be somebody with a larger diamond than yours - but getting a Whiteflash ACA, it's very difficult to argue that anyone will have one that is NICER, more sparkly, and more attractive. In short, Whiteflash's products are fantastic. The level of service is just wonderful - Liza was incredibly helpful, knowledgeable, and professional - I only wish everyone could be as good. If it sounds like I'm gushing or overly enthusiastic - it's because I am. This transaction was the most satisfying one I've had in a long time. I would recommend Whiteflash 100% in a heartbeat to anyone who is serious about getting the nicest diamond possible for their special person. One last note - The price I paid? For this incredible stone that's nicer than anything you can find elsewhere? Is a FRACTION of what Jewelry stores (your standard brick-and-mortar, or WORSE, shopping mall jewelers) wanted for a similar stone - So you're getting a nicer stone for less money. It's a win-win situation. I give Whiteflash.com & and Liza over at Whiteflash my full 100% endorsement. I got an outstanding product at a VERY fair price and an incredible level of service. 5/5 A+. The best :)
L G, Connecticut, USA

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A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
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I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
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