Perfect in every way!
September 09, 2011

Perfect in every way!

Was I hesitant about purchasing a diamond ring from an online retailer? Absolutely! I knew literally nothing about diamonds. The 4 C’s … huh? So I decided to do as much research before I purchased an engagement ring for my soon to be wife. My research consisted of hours of reading online and visiting brick and mortar stores to compare what I learned. During my research I came across hundreds of amazing reviews for Whiteflash. I read about how their ACA diamonds were simply stunning and their customer service was out of this world. Being a pessimist at heart, I thought, “Really? Are they that different from the local jewelry stores?”. My answer in short: Yes! – I ended up purchasing 4 rings from them in the last 2 years! During the search for the perfect engagement solitaire I sent Whiteflash a picture of what I was looking for. They suggested their ACA Princess X-prong. The purchase process was painless and perfect. There was constant contact across all fronts – sales, shipping, photography, payment. When we received the ring it literally took our breath away – so much sparkle and we weren’t even under the strategically placed lighting in a jewelry store. Fast forward 2 years (yes, long engagement) and we sent them a picture of custom wedding bands for the wife. She wanted two bands to custom wrap her WF engagement ring. Again, customer service was flawless. We received constant e-mail and phone call updates throughout (when the computer image was generated, when production started, engraving, pictures, shipping). The 2 custom diamond bands came last week and they were perfect. Everything we imagined and more. Seriously, their ACA diamonds are ridiculously gorgeous. Next logical step? – purchase my own wedding band from WF – which I just received this week. 2 years, 4 rings, the best customer service I’ve ever experienced and diamonds that blow away the competition: that’s what my experience with Whiteflash has been. Big thank you to Victoria and Vera! – huge help and great people to deal with. I can’t give Whiteflash a higher recommendation. I fully trust this company and can’t wait to do business with them again (do I hear anniversary gifts?!).
Pat D, Kansas, USA

RECENT REVIEWS

A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
Makoto, California, USA