The only choice for online diamond purchases!
December 19, 2011

The only choice for online diamond purchases!

Prior to coming to whiteflash, I purchased an engagement ring diamond at another website. This website was accredited and highly recommended. We were looking for top-notch diamonds with a budget close to mid 5-figures. The diamonds we were looking at where all ideal cut and high quality stones. Still, the diamond from the other site turned out to be murky and not very shiny (even though it looked perfect on paper). After that experience, I decided to reach out to Whiteflash based on a very positive customer-service experience I had with them a few months back. The difference with Whiteflash is they personally hold a lot of inventory on-hand. It seems like all of their ACA ("a cut above") and expert selection diamonds are available in the store. All of these diamonds are personally checked by their staff to make sure they not only meet but exceed all expectations. The stone we received was amazing and much better than anything I've seen in any local stores. Many people advice against shopping for diamonds online, but I would have simply not found anything close to this in our local area. In addition, Whiteflash's customer service was outstanding throughout the entire process and I received several emails from both my sales rep and their CEO throughout the process. They even went so far as to let me customize the setting/ring since I wanted something very specific that they didn't have on their site. Overall this has been an A+ experience and I have already recommended the site to many of my friends. I wouldn't hesitate to recommend any of their ACA and Expert selection diamonds and am confident that they are of better quality than anything else you'll find. We look forward to coming back to Whiteflash for our wedding bands in a few months :)
Alex M, New Jersey, USA

RECENT REVIEWS

A huge shout-out to Becca at Whiteflash, she was an absolute joy to work with!
October 15, 2026
Buying a stone for an engagement ring can easily feel overwhelming, but Becca made the entire process completely seamless and stress-free. She provided expert guidance and gave us complete confidence and assurance that we were choosing the exact right stone for us. From start to finish, Becca was remarkably responsive to all of my calls and emails, incredibly helpful, and brought such a warm, positive energy to the experience. We could not be happier with our decision. If you are looking for an exceptional, stress-free diamond buying experience, ask for Becca!
Jack H, California, USA
Super thankful to the Whiteflash team.
October 14, 2026
I worked with Becca and she made the process really easy. When the diamond came in she sent photos and videos so I could see exactly what I was getting and answered all the questions I had. Whiteflash sets an incredibly high bar for quality. You can't go wrong!
Esdras E, Illinois, USA
An excellent experience!!
October 12, 2026
Everything was excellently organized on your end, and we are very happy we chose you!!! Thank you!!! High quality and customer service !!!
Vladimir T, Texas, USA
I had a great experience purchasing a diamond pendant from Whiteflash.
October 09, 2026
Becca was extremely helpful throughout the process. She took the time to understand what I was looking for, provided thoughtful recommendations, and helped me compare several diamonds without any pressure to spend more. I ultimately chose a 0.74ct A CUT ABOVE diamond, and I’m very happy with the result. The diamond is beautiful, and its brilliance exceeded my expectations. I really appreciate Becca’s professionalism and guidance. Highly recommended!
Makoto, California, USA