The only choice for online diamond purchases!
December 19, 2011

The only choice for online diamond purchases!

Prior to coming to whiteflash, I purchased an engagement ring diamond at another website. This website was accredited and highly recommended. We were looking for top-notch diamonds with a budget close to mid 5-figures. The diamonds we were looking at where all ideal cut and high quality stones. Still, the diamond from the other site turned out to be murky and not very shiny (even though it looked perfect on paper). After that experience, I decided to reach out to Whiteflash based on a very positive customer-service experience I had with them a few months back. The difference with Whiteflash is they personally hold a lot of inventory on-hand. It seems like all of their ACA ("a cut above") and expert selection diamonds are available in the store. All of these diamonds are personally checked by their staff to make sure they not only meet but exceed all expectations. The stone we received was amazing and much better than anything I've seen in any local stores. Many people advice against shopping for diamonds online, but I would have simply not found anything close to this in our local area. In addition, Whiteflash's customer service was outstanding throughout the entire process and I received several emails from both my sales rep and their CEO throughout the process. They even went so far as to let me customize the setting/ring since I wanted something very specific that they didn't have on their site. Overall this has been an A+ experience and I have already recommended the site to many of my friends. I wouldn't hesitate to recommend any of their ACA and Expert selection diamonds and am confident that they are of better quality than anything else you'll find. We look forward to coming back to Whiteflash for our wedding bands in a few months :)
Alex M, New Jersey, USA

RECENT REVIEWS

It's a very beautiful ring and it looks like how i wanted to come out.
December 04, 2025
I cannot say enough good things about my experience in purchasing a ring from Whiteflash. Becca is amazing and was really easy to work with. She was patient with all the questions that I had for the ring. From head height, setting, cut of the diamond, and natural vs lab grown. I love the ring and how it all came out. The details are great and the princess cut diamond in a 3 stone setting look really good. I have put it up to the light and the sparkle that it gets is amazing. It has a lot of fire to it when it comes to catching light and it has great aesthetic. I would definitely say that if you are looking for a quality piece of jewelry then Becca at Whiteflash is the person to talk to. They have a large collection and are able to get you custom pieces as needed.
Daniel U, Texas, USA
I love my necklace in the new setting.
December 03, 2025
It sparkles from across the room and is soo beautiful!
Lynn K, Connecticut, USA
Love it!
December 02, 2025
Picked up this morning, opened and found it all I had hoped for! Kind regards and thank you so much!
Cathy M, Illinois, USA
I'm definitely glad that I picked them with this major purchase.
December 01, 2025
I made this purchase a couple of months ago, and when I realized I hadn't left a review, I immediately came back to write one. I cannot recommend Liza enough. She was extremely patient with me, answered ALL of my questions and just made the overall process easy. She seemed to genuinely care about creating the ring that I envisioned and that I would be happy with. The end result was a custom ring that my now fiancée loves.
Sergio R, Texas, USA

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