Perfect transaction and diamond!

When I was looking for an engagement ring for my now wife, I visited several stores. What I found at the stores were diamonds that sparkled like crazy in the store, but outside, they did not look so good. The stores were overpriced and some of the diamonds were not very good quality. The first thing I learned is cut matters most for that sparkly looking diamond, and you want a good certification. I stumbled upon Whiteflash. The website has many tools you need to evaluate the diamond, but I was still apprehensive about buying online and not seeing it myself. I called up and they answered all my questions and concerns, pointing out their return policy and all the data that was available. They even offered to let me speak with one of their gemologists to compare two diamonds. I did not do that, as I had a favorite and decided to take the plunge. It turned out fantastic!