Excellent Buying Experience!!
May 28, 2012

Excellent Buying Experience!!

I discovered Whiteflash a little over four years ago while searching for an engagement ring for my girlfriend at the time (now wife). I performed hours and hours of research and came across Whiteflash. I began emailing them to discuss what I was looking for and they were very responsive and answered all of my questions. We discussed having a custom setting made and they sent me multiple CAD drawings of different settings that they could design for me. I am fortunate to live in Houston, TX where their office is located so I made an appointment to view diamonds in person. When I visited their office I was so impressed with the level of attention I received, it was a much better experience than what I have experienced in traditional jewelry stores. I met with their master gemologist and he jokingly told me that he doesn't sell diamonds, he sells education, and that the diamonds are free. He then proceeded to educate me on all of the finer points of selecting the right diamond. He showed me multiple diamonds and at no time did he make me feel that I should go for a bigger or more expensive diamond, but rather pointed out the facts that helped me select the perfect diamond. I ended up getting "A Cut Above" diamond and it is truly spectacular. The setting that I wanted was an A Jaffe brand and while Whiteflash showed me multiple designs that they could custom make, I didn't want to chance it since my girlfriend loved the A. Jaffe setting. When I showed them the setting, they made a few calls and were able to source the setting from another jeweler out of state and sell it to me at a very reasonable price. I was so happy that I could get the setting and center diamond from the same jeweler and this was just one of the many ways they far exceeded my expectations. Over all it was one of the best buying experiences I have ever had and I would not hesitate to recommend them to a friend or to buy from them again. In the end, my fiance was literally in awe of her ring has received multiple compliments from random strangers, which is exactly what I was after. The highest honor for a woman is to receive compliments on her engagement ring from other women- the ultimate seal of approval.
David C, Virginia, USA


September 10, 2021
I don’t usually leave reviews, but Whiteflash is well deserving of one. After researching diamonds for several months I reached out to Whiteflash and spoke with Becca. She was amazing from beginning to end. She answered all my questions and eased all of my concerns. At first, I was concerned with spending so much on something I never physically saw, but Whiteflash really uses HD images and videos to show the quality. In fact, although the pictures and videos looked amazing the real thing was even better. Whiteflash has the firecracker brilliance and sparkle you’re looking for in a diamond with their A Cut Above option. I purchased a loose stone from them and sat on it for awhile. I then reached out to them again and spoke with Becca to return the diamond and get it set into a ring. Well I got the ring yesterday and it far exceeded my expectations. I truly stand behind this review, and for everyone out there perhaps feeling nervous about buying something so expensive and meaningful online; take it from me, you are in great hands and your expectations will be blown away. Thanks Whiteflash for helping me in all the ways you did.The ring is wonderful.
Daniel P, Florida, USA
September 09, 2021
I'm still very much loving my push/graduation present!
Sophia H, Illinois, USA
September 06, 2021
I can only say that I'm very happy with the ring and the stones. The sparkle is immense when in the sunlight. Truly spectacular. As soon as we saw each other at the airport I got down on my knee and popped the question. She said yes ??
Rene R, Denmark
September 04, 2021
The ring is STUNNING and the workmanship is as always, perfect. I'm very happy with it, it's exactly what I wanted. Thanks again for your help.
Edward H, New York, USA

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