Exceptional customer service.

I started my engagement ring shopping since October 2020. The first ring I tried on was a Hearts on Fire ring from a local jeweler not knowing it cost 100k; I quickly took it off after seeing the price tag. I went to Tiffany, a well-known reddit jeweler in LA, then Victor Canera. At Victor Canera, I fell in love with his super ideal cut stone but he didn't have the specs that I was so I solicited the help of Pricescope and found Whiteflash. I sent a live chat message to Whiteflash on a weekend not knowing their hours of operation and Debi, CEO of Whiteflash reached out to me on Sunday morning and let me know that Becca will reach out to me on Monday. I was pretty impressed by this since she could have just waited until Monday. I had asked Becca for additional pictures of the stone I picked out. She sent me a comparison picture next to a stone that's one color level higher and let me know that my stone is eye clean from all angles. I also inquired about their custom cut and custom setting options. She patiently explained both options and showed me the existing stock settings. I opted for the custom since I wanted very specific setting. I had to make a few changes to the CAD, prongs, how high I wanted my stone to be set, etc. I found that communicating exactly what you want will help a lot in the custom setting process and do not assume they know what you want. I am extremely happy with how everything turned out and Whiteflash's exceptional customer service.