Your expertise was so helpful and really gave me a lot of confidence in making such a large purchase.
June 10, 2021

Your expertise was so helpful and really gave me a lot of confidence in making such a large purchase.

I proposed to my girlfriend on Chicago's lakefront last week at sunset and got a resounding yes! It was a beautiful evening! I don't think I can put into words how much she absolutely LOVES the ring - it looks perfect on her hand and I catch her staring at it all the time now. I can tell she's proud to wear her ring which is a really great feeling for me, after the amount of time, thought and research that went into it. Thank you so much for all of your guidance throughout the process. Your expertise was so helpful and really gave me a lot of confidence in making such a large purchase, sight unseen. I look forward to working with you on our wedding bands once we get closer to figuring out wedding plans!
Brian S, Illinois, USA

RECENT REVIEWS

Was able to find the right ring thanks to Liza!
November 02, 2026
She answered all questions I had; made the process super easy for someone who did not know about jewelry. Thank you again for all your help. The ring turned out perfect!
Daniel C, Texas, USA
Whiteflash is amazing!
October 31, 2026
We worked with Liza, who patiently and diligently guided us through the complicated world of diamond specifications and helped us find exactly the diamond we wanted at a value we felt great about. We weren't exactly the easiest customers (we may have tested her patience a little!), but she was incredibly knowledgeable, gracious, and attentive throughout the entire process. I couldn't be more pleased with our experience. Thank you again, Liza and the Whiteflash team!
David R, Texas, USA
Love it!
October 27, 2026
I just love my ring, it’s gorgeous!
Kim E, Pennsylvania, USA
It truly has been a Brilliant Diamond Buying Experience.
October 26, 2026
My mind was blown when I opened that beautiful little black box to find the shiniest diamond ever. It brought tears to my eyes. Not only was the diamond beyond my expectations, so was the treatment I have been given by your company. Your thoughtfulness and attention to my transaction has been a testament to the quality of your product and the professionalism of your company. In a world where customer service is at best lacking, you rank far and above your competition. Thank you and your staff so much for taking care of me every step of the way. It truly has been a "Brilliant Diamond Buying Experience".
Susan D, California, USA