Whiteflash vs James Allem vs Blue Nile

During my search for a ring, I was deciding between James Allen, Blue Nile or White Flash. I noticed there aren't a lot of choice at JA, or BN, so I gave White Flash a try. (Never heard of them before) One of my major concern about buying a diamond is how to choose one? Carats, Clarity, Color, and Cut was all very confusing and its hard to determine which level is acceptable or not. On top of that, there's impurities, and ratios to consider. To my surprise, Whiteflash's was able to solve all those concerns for me. My sales associate Becca was really knowledgeable, helpful, and honest. She asked for my preferences and gave me a few excellent choices to choose from. Unlike sales associates from other companies, where they try to push you to purchase the most expensive diamonds. White flash gave their fair opinion and really think in my shoes. The other aspects that led me to Whiteflash was their lifetime trade up benefit, 30 day return money back guarantee, AGS laboratory certificates (One of the highest standards laboratory, better than GIA imo) I was really happy with my purchase and just wanted to say thank you so much Becca!