Whiteflash vs James Allem vs Blue Nile
May 29, 2022

Whiteflash vs James Allem vs Blue Nile

During my search for a ring, I was deciding between James Allen, Blue Nile or White Flash. I noticed there aren't a lot of choice at JA, or BN, so I gave White Flash a try. (Never heard of them before) One of my major concern about buying a diamond is how to choose one? Carats, Clarity, Color, and Cut was all very confusing and its hard to determine which level is acceptable or not. On top of that, there's impurities, and ratios to consider. To my surprise, Whiteflash's was able to solve all those concerns for me. My sales associate Becca was really knowledgeable, helpful, and honest. She asked for my preferences and gave me a few excellent choices to choose from. Unlike sales associates from other companies, where they try to push you to purchase the most expensive diamonds. White flash gave their fair opinion and really think in my shoes. The other aspects that led me to Whiteflash was their lifetime trade up benefit, 30 day return money back guarantee, AGS laboratory certificates (One of the highest standards laboratory, better than GIA imo) I was really happy with my purchase and just wanted to say thank you so much Becca!
Michael C, Canada

RECENT REVIEWS

It looks amazing and super happy with the ring and the entire process.
July 10, 2025
The entire team is awesome and I will recommend the white flash to other people in my net work.
Taimoor A, Canada
Another awesome experience purchasing from Whiteflash!
July 08, 2025
I picked up the rings today & the diamond engagement ring was gorgeous, just as expected. I want to thank you again for the great customer service & your personal assistance in diamond selection.
Harry M, Texas, USA
The pendant is beautiful, and my wife loves it!
July 08, 2025
Your team did an amazing job! The online shopping experience was great, and your personalized outreach was also helpful in providing peace of mind regarding the quality of the diamond and assisting with the payment process and timely delivery. Thanks again!
Garrett W, Nevada, USA
They were outstanding indeed!
July 07, 2025
Most beautiful diamonds I have ever purchased!
Kim H, Virginia, USA

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
FIND DIAMONDS FIND JEWELRY
GO TO MY CART CONTINUE SHOPPING PROCEED TO CHECKOUT FIND DIAMONDS FIND JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS
COMPARE REMOVE ALL FIND MORE JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS