Whiteflash vs James Allem vs Blue Nile
May 29, 2022

Whiteflash vs James Allem vs Blue Nile

During my search for a ring, I was deciding between James Allen, Blue Nile or White Flash. I noticed there aren't a lot of choice at JA, or BN, so I gave White Flash a try. (Never heard of them before) One of my major concern about buying a diamond is how to choose one? Carats, Clarity, Color, and Cut was all very confusing and its hard to determine which level is acceptable or not. On top of that, there's impurities, and ratios to consider. To my surprise, Whiteflash's was able to solve all those concerns for me. My sales associate Becca was really knowledgeable, helpful, and honest. She asked for my preferences and gave me a few excellent choices to choose from. Unlike sales associates from other companies, where they try to push you to purchase the most expensive diamonds. White flash gave their fair opinion and really think in my shoes. The other aspects that led me to Whiteflash was their lifetime trade up benefit, 30 day return money back guarantee, AGS laboratory certificates (One of the highest standards laboratory, better than GIA imo) I was really happy with my purchase and just wanted to say thank you so much Becca!
Michael C, Canada

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Thank you so much for all the work and logistics to make it happen!
February 13, 2025
So thankful for the Whiteflash team! Brittany and America specifically — they were amazing to work with. I came to them 2 weeks before I wanted to propose with a pretty specific diamond request, and they made it happen, even despite the Houston record storm they were dealing with, the ring arrived just in time for my flight out to the proposal destination. My fiancée, and everyone who’s seen the ring, is in love. It’s beautiful and exactly what we both wanted. Thank you so much for all the work and logistics to make it happen!
Colton B, Oregon, USA
She loves it, it's exactly what she wanted 🙂
February 13, 2025
Had a great experience exploring, designing, and purchasing an engagement ring with Michelle at Whiteflash. Will recommend to all my friends looking for a quality experience. The resizing went perfectly. We are very satisfied with the purchase.
Andrew T, Texas, USA
We love the rings!
February 13, 2025
Thank you so much for the ring Brittany, we love it!
Patrick C, Ireland
The earrings are beautiful:)
February 12, 2025
Michelle is super knowledgeable and patient. Very pleasant experience :)
KM Xu, Texas, USA

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