Whiteflash vs. James Allen vs. Blue Nile

Buying online was a very VERY tough decision, and after all my research, for some reason I had a really good feeling of confidence when it came to landing at Whiteflash. I’m sure it’s for a number of reasons, but I looked all over: James Allen, Blue Nile, as well as through an online jeweler that is designing the ring setting for the engagement ring I’m getting. What I had issue with in most of their inventories was that: while the specifications were all spelled out clearly and up front, I found that I could see issues in many ways, specifically clarity. And I did not want to be surprised by a diamond that just wasn’t cut well. When I found the diamond I bought from y’all, it fell into the ranges I was looking for, and throughout my entire search, Cut was #1! It had to be cut extremely well. I found that with many other retailers, once you set your filters to very specific ranges, very few were left over that were cut extremely well. When I first came to Whiteflash I was actually turned off a little by the relatively “less” inventory that was available. For example, a range of diamonds in the 1.3-1.5, G-H, VS1-VS2 area could range from 10k-13k+. But as I kept looking it was probably the reputation, guarantees, perceived quality control, and the feeling that y’all have a dedication to customer satisfaction that really seems to exceed that of other jewelers. (Of course, being Texan probably pushed me over the edge!) The only real concern I had was whether or not the diamond I was buying from y’all was 1) large enough, I was definitely on the low end of my preferred 1.3-1.5 range) and 2) the VS2 clarity was not going to be noticeable. When I received the diamond, it came EXACTLY how I expected it too. The images and videos y’all had were really really well representative of the diamond. I think what makes me most happy is that if there are any “large” issues on the diamond because of the VS2 clarity, I sincerely could not see any of them, even in person, because that thing sparkles so beautifully. (I.e. I am so incredibly happy knowing that buying a diamond from y’all means I am getting a seriously high-quality stone). I did not have time to deal with any run-around tactics and with your service I was able to examine the stone that interested me, and I received exactly what I expected from you. My fiancée loves her diamond, it is gorgeous! It was an easy experience working with Whiteflash and the benefits, guarantees and confidence that came with Whiteflash makes it my first choice in the future. Thank you so much!