The Whiteflash website made this novice ring buyer's experience as smooth as possible.

Melissa was a delight to work with from the beginning. She responded promptly to my emails, made sure that I had confirmed everything, and was warm and polite in her correspondence. The Whiteflash website (honestly, could be a little prettier but that's nitpicking) was easy to use- I especially liked the filters for quality and pricepoint. Made this novice ring buyer's experience as smooth as possible. I live overseas so the free and quick shipping was appreciated. As I've already explained to Melissa, it will be even more useful to let the customer know that FedEx has online options for choosing pickup or home delivery. But otherwise, very smooth. Finally, my fiancée and now wife is happy and that's what counts. I'll definitely be looking at Whiteflash as an option in the future.