Discovering Whiteflash was the most important element of my engagement ring process.

With no previous experience or knowledge, purchasing a loose diamond for an engagement ring is a difficult and stressful undertaking. Discovering Whiteflash was the most important element of my engagement ring process, and they put me at ease with three main attributes: 1) the team is friendly, personal, and knowledgeable (special thanks to Becca who fielded my many questions both in email and on phone), 2) the Internet is loaded with peerless reviews and independent blog posts about Whiteflash's superiority, and 3) the 30 day no-questions-asked 100% return policy allowed me to receive the diamond and get feedback from a local jeweler before my purchase was truly complete. If you do your research on loose diamonds and the benefits of online diamond buying, you'll clearly see that Whiteflash is the best option. I could not be happier that I chose Whiteflash, and my now-fiancé cannot stop gazing at her new diamond.