The transaction was smooth and easy, and the customer service stellar.
September 26, 2022

The transaction was smooth and easy, and the customer service stellar.

Thanks to Brittany and Mariah for completing my order to perfection. The transaction was smooth and easy, your customer service stellar. As is the diamond, I personally didn’t expect so much fire with the technical specs of the stone but what do I know… Another thing to note: J color (and similar) seems to be a sweet spot color-wise. I don’t know if this still can be said if we are looking at bigger diamonds but in general the view of a ring is top down so you’re looking at the table and the upper facets. I suppose you might get away with a J color even with a 3 carat diamond unless your setting is platinum or white gold or if you want a halo setting with matching stones. There is a lot to learn about diamonds. Fortunately it’s not rocket science with the help of jewelry professionals like you. Thanks again and keep up the good work.
Valentina V, Switzerland

RECENT REVIEWS

The shopping experience was phenomenal!
November 19, 2025
Easy to navigate, and tons of options to select the perfect diamonds with thoroughly listed details and photos (if available). I wanted to ensure the diamonds I bought were of the best cut quality possible and they too prioritized cut with their “a cut above” rated diamonds showing up first by default. All ideal cuts had several types of photos under various lights if you’re into that. I bought earring settings and when purchased with diamonds they set them for free! I especially liked the ability to select between natural and lab grown easily. They also have a feature where you can select multiple diamonds with similar features and sizes for things like earrings so that you get “matching” pairs with all the details of both diamonds! Fast shipping (although to no fault of white flash, fed ex was delayed by 2 days), however the option to ship to a FedEx secure pickup was amazing so then you don’t have to wait at home or be afraid of the package getting stolen or lost on your property. Customer service was also top notch, got an individualized email from a consultant (and a phone call) to ensure my experience was met and if I had needed any additional assistance. Highly recommend white flash.
Tu T, Arizona, USA
OVER THE MOON!! 💍
November 19, 2025
I worked with Becca to design my dream ring, and the ring turned out better than I could ever imagine!! request her she is the best and provides transparent and excelled customer service. The diamond is even more beautiful and magical than I ever could expect or dream of!! I am so, SO in love with it!!
Madison C, Florida, USA
I love it, it's exactly what I was looking for.
November 18, 2025
Thank you so much for such amazing work, customer service and all the help and assistance you gave me.
David G, Massachusetts, USA
She loves it!
November 16, 2025
I think it’s perfect! The ring is way more diminutive than I thought, which is perfect. The diamond looks positively beautiful.
Todd M, Minnesota, USA

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