I loved there was continuous contact every step of the way.
March 10, 2023

I loved there was continuous contact every step of the way.

I love, love, love it! It was all that I was hoping it would be and more! The diamond is beautiful, is the perfect size and the setting and chain are delicate and the right scale to compliment the stone. Perfection!! To put things in perspective, I had been looking for a diamond necklace for the better part of a year. So, this was not an impulse purchase. I had been to numerous local jewelry stores, some of them more than once! I had changed my mind many times about the metal, style, budget, and size of the diamond, but always knew that I wanted it to be the highest quality that I could afford. To say that I struggled with all aspects of this purchase is an understatement. I have spent countless hours looking, trying on and learning about diamonds. I found your website by chance while reading reviews for other online diamond jewelry sites and I'm so glad I did!! All the reviews were stellar for your business and the very few that weren't were a very specific issue for that individual. So, after many weeks of looking over your site and reading all that I could, I reached out to Liza! She was nothing short of amazing. Not only did she answer my many questions promptly, but she never applied pressure or made me feel that my questions were insignificant or petty! Liza even added the human factor when she told me that she had to leave the office unexpectedly. As you know, I was conflicted with the color and then with the size. I searched and searched the internet looking for something that would show me the actual difference 3mm would be between 2 diamonds! I drove my husband crazy! :-)) On my last attempt at trying to find a comparison, I found this https://www.diamdb.com/ . It helped me to make the final decision. Your company is a class act! From the informative website, to the first contact with Liza, to placing the order with Mariah, and all of the communication that followed right down to the shipping and the amazing packaging and presentation! I loved that once the payment was made there was continuous contact. It was reassuring to hear the progress and see the pictures. I knew what was happening every step of the way. Thank you for this wonderful experience. I will be wearing my gorgeous necklace and loving it for many years to come and then I hope to pass it on to a granddaughter to wear once I am gone. I hope it will be in our family for many generations. You can be sure that I will recommend your business to anyone I know that is searching for a high quality diamond with wonderful customer service! Thanks, again!
Linda H, New York, USA

RECENT REVIEWS

The shopping experience was phenomenal!
November 19, 2025
Easy to navigate, and tons of options to select the perfect diamonds with thoroughly listed details and photos (if available). I wanted to ensure the diamonds I bought were of the best cut quality possible and they too prioritized cut with their “a cut above” rated diamonds showing up first by default. All ideal cuts had several types of photos under various lights if you’re into that. I bought earring settings and when purchased with diamonds they set them for free! I especially liked the ability to select between natural and lab grown easily. They also have a feature where you can select multiple diamonds with similar features and sizes for things like earrings so that you get “matching” pairs with all the details of both diamonds! Fast shipping (although to no fault of white flash, fed ex was delayed by 2 days), however the option to ship to a FedEx secure pickup was amazing so then you don’t have to wait at home or be afraid of the package getting stolen or lost on your property. Customer service was also top notch, got an individualized email from a consultant (and a phone call) to ensure my experience was met and if I had needed any additional assistance. Highly recommend white flash.
Tu T, Arizona, USA
OVER THE MOON!! 💍
November 19, 2025
I worked with Becca to design my dream ring, and the ring turned out better than I could ever imagine!! request her she is the best and provides transparent and excelled customer service. The diamond is even more beautiful and magical than I ever could expect or dream of!! I am so, SO in love with it!!
Madison C, Florida, USA
I love it, it's exactly what I was looking for.
November 18, 2025
Thank you so much for such amazing work, customer service and all the help and assistance you gave me.
David G, Massachusetts, USA
She loves it!
November 16, 2025
I think it’s perfect! The ring is way more diminutive than I thought, which is perfect. The diamond looks positively beautiful.
Todd M, Minnesota, USA

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
FIND DIAMONDS FIND JEWELRY
GO TO MY CART CONTINUE SHOPPING PROCEED TO CHECKOUT FIND DIAMONDS FIND JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS
COMPARE REMOVE ALL FIND MORE JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS