Diamonds from Blue Nile, James Allen were all good, but Whiteflash was a cut above the rest!
September 29, 2023

Diamonds from Blue Nile, James Allen were all good, but Whiteflash was a cut above the rest!

I spent weeks with an online search for a 2.5 carat, E/F color, VVS2, diamond for a ring to present to my wife at our upcoming 50th wedding anniversary. I narrowed my search down to diamonds at Blue Nile, James Allen, and Whiteflash. They were all good, but Whiteflash was a cut above the other two, so that's where I purchased my diamond. The main factor influencing my choice of Whiteflash was diamond consultant, Becca. Becca is a gem! She was extremely helpful and knowledgeable every step of the way. When we couldn't find the right diamond in their inventory, Becca reached out to her partners and located exactly what I was searching for. The diamond "looked" great on paper, but what meant the most to me was when the diamond arrived at Whiteflash, Becca examined it, and declared that is was "stunning." That's all I needed to hear. A few days later the diamond showed up via FedEx, and my wife and I couldn't be happier! Thank you Whiteflash and thank you Becca.
John V, Washington, USA

RECENT REVIEWS

The shopping experience was phenomenal!
November 19, 2025
Easy to navigate, and tons of options to select the perfect diamonds with thoroughly listed details and photos (if available). I wanted to ensure the diamonds I bought were of the best cut quality possible and they too prioritized cut with their “a cut above” rated diamonds showing up first by default. All ideal cuts had several types of photos under various lights if you’re into that. I bought earring settings and when purchased with diamonds they set them for free! I especially liked the ability to select between natural and lab grown easily. They also have a feature where you can select multiple diamonds with similar features and sizes for things like earrings so that you get “matching” pairs with all the details of both diamonds! Fast shipping (although to no fault of white flash, fed ex was delayed by 2 days), however the option to ship to a FedEx secure pickup was amazing so then you don’t have to wait at home or be afraid of the package getting stolen or lost on your property. Customer service was also top notch, got an individualized email from a consultant (and a phone call) to ensure my experience was met and if I had needed any additional assistance. Highly recommend white flash.
Tu T, Arizona, USA
OVER THE MOON!! 💍
November 19, 2025
I worked with Becca to design my dream ring, and the ring turned out better than I could ever imagine!! request her she is the best and provides transparent and excelled customer service. The diamond is even more beautiful and magical than I ever could expect or dream of!! I am so, SO in love with it!!
Madison C, Florida, USA
I love it, it's exactly what I was looking for.
November 18, 2025
Thank you so much for such amazing work, customer service and all the help and assistance you gave me.
David G, Massachusetts, USA
She loves it!
November 16, 2025
I think it’s perfect! The ring is way more diminutive than I thought, which is perfect. The diamond looks positively beautiful.
Todd M, Minnesota, USA

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