I will echo others' sentiment about this company: "If you want a sure thing, then go with Whiteflash!"

Let me start by saying the Whiteflash team (Becca!!) are the best in the business. I read so many great reviews about Whiteflash from reddit and price scope, so I wanted to give them a try for my anniversary ring. From the very first phone call with Becca (I do not live in Texas) I knew immediately she is the real deal in terms of diamond expertise and would give me the type of guidance (hand holding) I needed. Becca was extremely patient with me: I went from a round diamond with a pave band to a bezel to an oval diamond with a bezel...I was very indecisive. Becca was quick on her feet and pivoted with me without making me feel bad about my indecision; instead she gently guided me and helped me come to a decision with clarity and confidence. We found an oval on Whiteflash's site and she assured me it was gorgeous with photos/videos/aset images/etc. She went a step further and overnighted the oval to me so I could see it in person. I immediately fell in love. The only way to describe the diamond is to say it looks like a tiny galaxy inside...breathtakingly beautiful. We then finalized the custom setting (cable ring with bezel). One thing to note is the craftsmanship of Whiteflash's custom work. They have beautiful settings on their site ready to order but their custom work is amazing. I wanted a tweak on the cable band without knowing how they would accomplish it or if it was even possible. The designers were up for the challenge and came up with the perfect solution, one I've not seen on any ring before. When my ring finally came and I opened the package, I completely fell in love. The quality of the diamond, the craftsmanship of the ring, everything was beyond what I could have hoped.