What are high end jewelers and jewelry stores?

We all want to know that when we spend money on a major purchase, we are getting a good value on a good quality product. But when it comes to buying jewelry, those terms can be more than a little bit murky. How do you know what is a good value and what is an overpriced subpar product? How do you determine quality in a field without strong brand names, where you must rely on expert testimony when purchasing?
What are high end jewelers and jewelry stores
To solve this dilemma, many of us turn instinctively to “high end jewelers”, who we can trust to provide a high-quality product. Without their own understanding of what makes one diamond worth more than another, some customers turn to established high end jewelers like Tiffany and Company, who they trust to provide them with a great diamond no matter what. But do high end jewelry stores really carry better diamonds than the chain stores in the mall, independent boutiques, or online-only jewelry stores? What makes a regular diamond jewelry shop into a “high end jeweler”?
The truth is, of course, that the elevated prices in so called “high-end jewelry stores” often has a lot more to do with the aggressive branding and marketing that go into creating an internationally-famous brand than it does with the quality of the diamonds being sold. A top-of-the-line brand like Tiffany and Co. will not sell you a fraudulent stone, that is true, but you also aren’t getting the best possible diamond for your money. Remember, all those national ad campaigns cost money.
However, the appealing deals offered by national chains like Zales and Kay Jewelers are often not your best bet either. While these shops could not be called “high-end jewellers,” they often offer tempting discounts on jewelry items that seem, at first glance, to be as pretty as anything found in a Fifth Avenue showcase. But a closer inspection at the diamond certificates offered by these brands will often reveal that they don’t always offer the highest quality diamonds at these impressive prices.
A jewelry purchase is usually something special—an engagement ring, a wedding band, a motherhood gift, or an anniversary present. You want the kind of quality, craftsmanship, and service that can be found at the a high end jeweler—without paying exorbitant prices that reflect international ad campaign and celebrity endorsements. These days, some high end jewelry stores are moving to the Web, offering the same or better quality diamonds as the famous designer brands, an even wider selection of setting options, and customer service that is tailor-made to meet the needs of the busiest 21st century shopper. You don’t have to go to Fifth Avenue to find a high end jeweler anymore—you can connect to one in just a few clicks of the mouse.

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
FIND DIAMONDS FIND JEWELRY
GO TO MY CART CONTINUE SHOPPING PROCEED TO CHECKOUT FIND DIAMONDS FIND JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS
COMPARE REMOVE ALL FIND MORE JEWELRY
COMPARE REMOVE ALL FIND MORE DIAMONDS