Diamonds Prefer Platinum

Platinum jewelry is usually 90-95% pure, which means you get more of what you are paying for. A naturally white metal, platinum maximizes the brilliance of your diamond. And because platinum is naturally hypoallergenic, it is ideal for those with sensitive skin.

Platinum is 30 times more rare than gold, which means you will be getting or giving something exceptional that not everyone can possess.

The platinum rings you give and receive on your wedding day will be the wedding rings same rings you’ll be wearing on your 50th anniversary. Why? Because platinum loses little metal to everyday wear. Platinum provides a very secure setting for diamonds because prongs do not tend to become thin and brittle over time, which means more peace of mind. And platinum is incredibly dense - at least 60% heavier than other precious metals - which means it doesn't just look great, it feels great too!

Celebrate your engagement, eternal commitment of marriage and life’s special occasions with diamond jewelry set in platinum. Prized for their beauty, diamonds are the most popular choice for an engagement ring. And platinum is a diamond's best friend.

Platinum is naturally white and accentuates a diamond’s brilliance. It will not turn yellow over time and there is no plating to wear off.

The rarity, purity and durability of platinum have great symbolic meaning for many couples as the precious metal of choice for engagement rings, wedding rings and other jewelry of special significance.

All metals have to be cared for to ensure they stay in top condition. Here on some tips on jewelry storage, cleaning and maintenance.

Store pieces separately in a jewelry box or chamois bag so they don't get scratched by other items of jewelry.

Clean platinum in the same way you clean other fine jewelry - using a pre-packaged jewelry cleaner or by soaking it in a mild solution of soap and warm water. Finish by gently rubbing it with a soft cloth.

Be cautious when handling bleach or harsh chemicals when wearing any fine jewelry. Although they won't hurt platinum, chemicals may discolor diamonds or gemstones.

Treat fine jewelry with care - including your platinum wedding jewelry. It should not be worn while doing housework, gardening and other types of heavy work, sports or manual labor.

All precious metals scratch. It's a natural part of everyday wear. While more durable than gold alloys, platinum is slightly softer and therefore scratches a bit more easily. Many people enjoy the distinctive patina that platinum develops over time, giving it a soft texture. The durability of platinum owes to the fact that when it is scratched the metal is merely displaced and very little is lost. It can be repolished multiple times without wearing away and it can be passed down from generation to generation.