GIA Seminars, and Classes at 2007 Tucson Trade Shows

From GIA, Carlsbad, Calif. – During the upcoming 2007 Tucson trade shows, the Gemological Institute of America (GIA) will offer show goers the opportunity to get acquainted with the latest gemological equipment, attend free educational presentations, and take advantage of the Institute’s special offers available only to trade show attendees.
The Institute will have booths at the American Gem Trade Association (AGTA) GemFair at the Tucson Convention Center (Jan. 31–Feb. 5) and at the Tucson Hilton East for the Rio Grande’s Catalog in Motion (Feb. 2–5). GIA will also participate in the invitation-only Centurion Jewelry Show, Jan. 28–31.
In Tucson,GIA’s Alumni Association will celebrate its 25th anniversary during its annual Dance Party and Auction, Friday, Feb. 2 at the Marriott University Park Hotel. Show participants who stop by the GIA Collection booth (No. 1900 at the AGTA GemFair) can pick up a new, limited-edition 2007 GIA Collection poster. The free poster features Bradley Weber’s 2002 AGTA Spectrum award-winning ring titled “Neptune’s Birth.” The ring will also be on display as part of a pearl exhibit featuring loose and set cultured pearls from around the world.
Visit GIA's Tucson microsite,, for more information.

GIA Brings Classes, Seminars to Tucson

AGTA GemFair participantscan sharpen their skillswith GIA’s classes and seminars. Seating is limited. To register, call GIA at 800-421-7250, ext. 4001, or from outside the U.S. call 760-603-4001.
Gem Identification Lab Class
Attendeeswill get the practical experience needed to accurately identify natural, synthetic, and imitation gemstones during the Gem Identification Lab class. The class will be held in the Tucson Convention Center’s Coconino Room on Monday, Jan. 29 through Friday, Feb. 2, from 8 a.m. to 4 p.m. The cost to attend this class is $1,150.
Gemology Seminars
GIA Product Manager Andy Lucas will present two seminars in the Coconino Room, Saturday,Feb. 3. During the 9 a.m. “GIA Gemstone Treatment Update: What’s New and What to Do,” attendees will learn about the latest gemstone treatments hitting the marketplace andgain valuable hands-on practice identifying these new treatments using GIA’s microscopes. At 1 p.m., participantscan “Take the GIA Microscope Challenge” and test their gemological knowledge. During this seminar, attendees will identify natural and treated gems, as well as synthetics and imitations. Taken separately, the cost for each of these seminars is $95. Students who enroll for both seminars will pay only $165.

Free Presentations Provide Research Updates and Consumer Insight

No registration is required for the following classes and updates, but seating is limited by room capacity. Plan to arrive early to ensure seating.
Differentiation Requires More than Being Different
Dr. Tim Malone, associate professor in the GIA School of Business, will offer strategic insight into jewelry customer preference, choice and commitment. Malone will explain how “effective differentiation” leads to competitive advantage and improved performance of ajewelry company, brand, and product offerings. This session is packed with examples of differentiated jewelry offerings and will give attendees “no-cost solutions” to improving performance and earning competitive advantage. The session takes place from 9 to 10 a.m. in the Graham Room at the Tucson Convention Center,Saturday, Feb. 3.
GIA Research to Give Lab Update
In this popular annual presentation, a member of GIA’s Research staff will discuss the latest developments and discoveries bythe GIA Research department, including updates on gem identification and other topics of current interest. This presentation will be held Sunday, Feb. 4, from 9 to 10 a.m., in the Tucson Convention Center Coconino Room.

Show Specials Exclusive to Show Goers

Gems & Gemology
AGTA GemFair attendees can save up to 30% on special subscription packages for GIA’s Gems & Gemology. Each new subscriber will also receive the special Fall issue "Proceedings of the 2006 International Gemological Symposium and the Gemological Research Conference" (a $24.95 value)free with aone-year or three-year subscription. Depending on the package, active GIA students and alumni members will save an additional $10 to $15.
G&G back issues will also be available at special prices – ask about the limited number of out-of-print issues and specials on one, three, and five year sets of back issues.
Also available are special prices on laminated reference charts from the pages of G&G. These charts are excellent reference tools on topics from HPHT-grown synthetic diamonds to GIA’s Diamond Cut Grading System. Those who purchase three or more charts can do so for only $10each, while single charts will be available for $12. The two Gems & Gemology in Review volumes (Colored Diamonds and Synthetic Diamonds) can also be purchased at the G&G booth for savings of up to $24 in shipping costs.
GIA Instruments
GIA Instruments will offer exclusive deals on the most advanced tools of the trade during the AGTA GemFair. Showgoers will save hundreds on microscopes, gem identification instruments, and diamond grading tools.
Visitors will also have the chance to check out the newly released GIA FacetScan™ optical scanner. Booth staff will demonstrate how this powerful yet easy-to-use devicemeasures diamonds, accesses the GIA Facetware™ Cut Estimator Database to return an estimated GIA Cut Grade for round brilliant diamonds, and does muchmore – making it the perfect selling tool for the savvy retailer.
GIA Calendar
At each of the three shows, attendees can stop by any GIA booth and pick up a free, limited edition 2007 GIA Calendar. This stunning calendar features jewelry and gemstones from the "Celebrating Excellence in Gems and Jewelry" exhibit, a special collection brought together to commemorate GIA's 75th Anniversary.
GIA Education
Attendees can drop off a business card at the GIA booth on the Galleria level for a chance to win a video iPod. The winner will be announced at 1:00 pm on Monday, Feb. 5 and does not need to be present to win.

GIA Alumni Association Celebrates 25 Years with Annual Dinner, Auction, and Dance

The Alumni Association will hold its annual Tucson event on Feb. 2 at the Marriott University Park Hotel. The rock ‘n’ roll themed festivities begin at 6:45 p.m. with a buffet dinner and silent auction, followed by an Industry Awards Presentation and announcement of the Richard T. Liddicoat Scholarship award winners. The live auction kicks off at 8:15 p.m. and the dance party follows. The price for early registration is $40 for Alumni members and $50 for non-members; afternoon Jan. 26, all tickets are $50.
There is still time to donate auction items. So far, bidders can choose from a variety of items including aBerkshire Hathaway Diamond Edition Monopoly Game signed by Warren Buffet and Charles Mungers, courtesy of Borsheim’s Fine Jewelry & Gifts. Two vintage watches, a Rolex and a Gucci, valued at $6,000 and $2,000, respectively, are also available for bid. Proceeds from the auction will benefit the GIA Alumni Endowment Fund.
To register for this event email: or visit For more information about the Tucson Dance Party and auction, contact Global Events Manager Jan Tilton at 760-603-4139 or by e-mail at
Giveaways and Prizes
At each of the three shows, attendees are invited to stop by any GIA booth and pick up a free, limited edition 2007 GIA Calendar. This stunning calendar features jewelry and gemstones from the "Celebrating Excellence in Gems and Jewelry" exhibit, a special collection brought together last year to commemorate GIA's 75th Anniversary.
At the AGTA show, attendees can also register to win a video iPod by dropping off a business card at the GIA booth on the Galleria level. The winner will be announced at 1:00 pm on Monday, Feb. 5 and does not need to be present to win.
About GIA
An independent nonprofit organization, the Gemological Institute of America (GIA) is recognized as the world's foremost authority in gemology. Established in 1931, GIA has translated its expert knowledge into the most respected gemological education available. In 1953, the Institute created the International Diamond Grading System™ which, today, is recognized by virtually every professional jeweler in the world. Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. GIA can be found on

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