Whiteflash: Houston's Hidden Jewel for Diamond Jewelry Shopping

Looking for the perfect diamond jewelry that combines superior quality, exquisite craftsmanship, and unsurpassed customer service?
Many people want to own jewelry from one of the storied brands, but modern shoppers prefer to experience superior quality without a steep price premium. And that is exactly what we provide at Whiteflash.
Valoria Petite Pave Basket Diamond Engagement Ring
Valoria Petite Pave Basket Diamond Engagement Ring
Our commitment to customer care, social responsibility, and excellence has earned us accolades, awards, and certifications, making us a trusted choice for diamond jewelry. Discover our exquisite collections, ethical sourcing, diamond trade-in program and assurance policies, and personalized service at our showroom in Houston and online.
Discover how we stand out from the crowd and why we have become a trusted name in the industry. From our carefully curated collections to our commitment to quality diamonds, read on to learn why Whiteflash is Houston's hidden jewel for diamond jewelry shopping.

The Whiteflash Difference

Our desire to make a difference in the world can be seen in our dedication to Whiteflash Core Values that guide us in all our dealings with customers, suppliers, with each other in the workplace, and with our community. We take social responsibility seriously and we are fully committed to integrity, education and consumer protection.
Our A+ rating with the Better Business Bureau and an unbroken string of BBB Awards for Excellence is driven by our devotion to customer care and to being a socially responsible company.
Whiteflash is one of very few retail jewelers certified for ISO 9000 Total Quality Management. Our quality control and continual improvement system incorporates the industry's best practices and serves as the basis for consistent and dependable delivery of top quality products and services.
We are proud to be one of very few jewelry companies in the world to be ISO 9000 certified.
In the words of Bryan Boyne, Whiteflash VP for Communications and Education “As a company born into the information age, Whiteflash shares our customers’ sensibilities around transparency and social responsibility. Shoppers today are looking for quality and value, and they want to fully understand the product and know the company they are dealing with. They want to spend their money with companies who shoot straight and make positive contributions to the community.”

Ethical Conflict Free Diamonds

As a supporter of the Kimberley Process and member of the UN Global Compact, Whiteflash is dedicated to the eradication of conflict diamonds and the promotion of best practices in labor practices and environmental protection.
Our social responsibility extends further than conflict free diamonds, in addition to supporting community development in diamond mining regions through our partnership The Diamond Development Initiative, we provide support to Jewelers for Children (JFC) through our Dreams of Africa product line, the profits of which are all donated to JFC.
Whiteflash is dedicated to playing a positive role and being part of the solution. Integrity and accountability are our top priorities, as well as diversity and inclusion. Millions of human beings are involved in the process of bringing natural diamonds to a global market, and each of them deserves our full measure of respect and protection.

Trade-In Policies

Whiteflash understands that preferences and tastes evolve over time. With our diamond trade-up program, you have the freedom to upgrade your diamond to suit your changing preferences or milestones in life. You may trade in your qualifying Whiteflash diamond at any time for any other single in-house diamond of equal or greater price.
Whether it's larger carat weight, a different cut shape, or a more intricate design, we provide you with the opportunity to explore our exquisite collection and select a diamond that truly captures your heart.
By upgrading within the Whiteflash ecosystem, you can rest assured that your value is continually growing. This is a popular benefit we have continued to provide our customers since the year 2000, and is a great reflection of the quality and value we offer. Embrace this exclusive benefit and embark on a lifelong partnership with Whiteflash, where the brilliance of your diamonds and the satisfaction of your dreams are beautifully intertwined.
We provide a detailed description of all Whiteflash Policies in this section of our education department. We will detail everything regarding our valuable benefits and assurances here, from how we protect customer privacy to how we guarantee diamond trade-ups for life.

Insurance: Peace of Mind

As a service to our customers, we have linked up with Jewelers Mutual Insurance Company to enable our customers to get instant quotes and purchase personal jewelry insurance with only the Whiteflash order number.
Jewelers Mutual automatically accesses jewelry and value data through a special interface, saving you the cost and hassle of having to purchase a separate appraisal. It’s just another way here at Whiteflash we can make your diamond buying journey easy, efficient, and secure.

Popular Diamond Jewelry Showcase

We provide jewelry with the same excellent quality as the finest of the historic brands based on our exclusive A CUT ABOVE® Super Ideal Cut Diamonds, Precision Cut Lab Grown Diamonds, and our portfolio of fine bridal designer brands like Tacori, Verragio, Simon G, A.Jaffe, Danhov, and many more.
In the quest to capture hearts and create everlasting memories, Whiteflash has earned its reputation as a top destination for exquisite engagement rings - not just in Houston, but globally. Whether it's a timeless solitaire, a glamorous halo, or an intricately detailed vintage-inspired design, Whiteflash offers a stunning variety of engagement rings to suit every style and preference.
Our collections of designer engagement rings provide you with a wide range of today's most popular and upscale designs!
ENGAGEMENT RING SEARCH
Item Code: 31883-100
18k White Gold Tacori 2620RDP Dantela Crown Diamond Engagement Ring (0.25ctw, For 1ct Center Diamond)
18k White Gold Tacori 2620RDP Dantela Crown Diamond Engagement Ring (0.25ctw, For 1ct Center Diamond)
Price:
$3,790.00
*Center diamond not included in price
Select This Ring
Item Code: 34482
14k White Gold Verragio Tradition TR150R4 Diamond 4 Prong Engagement Ring
14k White Gold Verragio Tradition TR150R4 Diamond 4 Prong Engagement Ring
Price:
$3,000.00
*Center diamond not included in price
Select This Ring
Item Code: 32813
18k White Gold Simon G. MR1394 Fabled Diamond Engagement Ring
18k White Gold Simon G. MR1394 Fabled Diamond Engagement Ring
Price:
$1,830.00
*Center diamond not included in price
Select This Ring
Item Code: 1991
Platinum Vatche U-113 6-Prong Solitaire Engagement Ring
Platinum Vatche U-113 6-Prong Solitaire Engagement Ring
Price:
$1,800.00
*Center diamond not included in price
Select This Ring
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Diamond earrings have long been revered as a timeless symbol of elegance and sophistication, captivating the hearts of jewelry enthusiasts around the world.
Each pair of diamond earrings from Whiteflash is meticulously designed and expertly crafted to enhance the wearer's natural beauty, elevating any ensemble with a radiant sparkle that captures the light and ignites a sense of awe. From classic studs to glamorous hoop styles, Whiteflash offers a diverse selection of diamond earrings to suit every individual's taste and preference.
Whether it's a special occasion or a daily indulgence, the allure of diamond earrings from Whiteflash resonates with those who appreciate timeless beauty.
DIAMOND EARRING SEARCH
Item Code: 60082
14k White Gold 3 Prong Martini Diamond Earrings - Settings Only
14k White Gold 3 Prong Martini Diamond Earrings - Settings Only
Price:
$199.00
*Center diamond not included in price
Item Code: 60072
14k White Gold 4 prong Martini Diamond Earrings - Settings Only
14k White Gold 4 prong Martini Diamond Earrings - Settings Only
Price:
$199.00
*Center diamond not included in price
Item Code: 60062
14k White Gold 6 Prong Crown Diamond Earrings - Settings Only
14k White Gold 6 Prong Crown Diamond Earrings - Settings Only
Price:
$475.00
*Center diamond not included in price
Item Code: 6012
14k White Gold 3 Prong Diamond Earrings - Settings Only
14k White Gold 3 Prong Diamond Earrings - Settings Only
Price:
$199.00
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Whether it's a delicate pendant necklace or an elaborate statement piece adorned on your wrist, Whiteflash offers a diverse array of necklace and bracelet styles to cater to every individual's taste and occasion.
With an unparalleled attention to detail and a passion for creating lasting impressions, Whiteflash remains a go-to destination for those seeking the perfect jewelry piece that exudes elegance and captures the essence of timeless beauty.
DIAMOND NECKLACE SEARCH
Item Code: 71412-710
7.10ctw 14k White Gold Four Prong Full Eternity Diamond Tennis Necklace
7.10ctw 14k White Gold Four Prong Full Eternity Diamond Tennis Necklace
Price:
$9,300.00
Select Pendant
Item Code: 71382-720
7.20ctw 14k White Gold Three-Prong Graduated Diamond Tennis Necklace
7.20ctw 14k White Gold Three-Prong Graduated Diamond Tennis Necklace
Price:
$10,800.00
Select Pendant
Item Code: 71392-690
6.90ctw 14k White Gold Four-Prong Graduated Diamond Tennis Necklace
6.90ctw 14k White Gold Four-Prong Graduated Diamond Tennis Necklace
Price:
$10,500.00
Select Pendant
Item Code: 7142-025
0.25ctw 14k White Gold Flower Cluster Diamond Pendant (7.5mm diam.)
0.25ctw 14k White Gold Flower Cluster Diamond Pendant (7.5mm diam.)
Price:
$795.00
Select Pendant
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Our Showroom

Navigating the world of diamonds can be overwhelming, but with Whiteflash, you're never alone. A credentialed diamond and jewelry consultant is available by email, phone, or live chat if assistance is required. Customers that prefer a hands-on experience can schedule an appointment at the Whiteflash boutique showroom where knowledgeable and friendly staff are ready to make the experience enjoyable and informative.
The Whiteflash jewelry store is located on the southwest side of Houston at 2150 Town Square Place, Suite 330, Sugar Land, Texas 77479 in the Sugar Land Town Square Minute Maid building on the third floor. Open to the public weekdays from 10am – 5pm, no appointment is required, but it is recommended in order to allow the staff to prepare for your visit and provide an efficient and personalized visit.
All Whiteflash diamond and jewelry consultants have GIA or AGS qualifications. Our staff includes several Diamond Graduates, Graduate Gemologists, Accredited Jewelry Professionals, and AGS Certified Gemologists. They will listen attentively to your preferences and requirements, and assist you in finding the perfect diamond that aligns with your desires. With their expertise and knowledge, you can make an informed decision and feel confident in your purchase. The Whiteflash team are customer advocates and do not work on commission. There is never any pressure to buy.
Our customer service specialists will welcome you to our store with friendly greetings and refreshments. It will be our pleasure to answer all your questions and to take the time to understand your needs and desires so that we can suggest the very best options to you. The Whiteflash team is committed to ensuring that you have a pleasant and productive experience.
It is our hope that you will be inspired to recommend us to friends, even if you do not purchase from us.

Personalized Service & Education

At Whiteflash, we understand that purchasing a diamond engagement ring is a significant milestone in your life, and we want to ensure that you have all the information you need to make an informed decision. As one of America's largest online diamond retailers, we have simplified the buying process and are here to guide you every step of the way.
When you choose Whiteflash, you're choosing a brand renowned for its uncompromising dedication to quality. Each diamond undergoes meticulous evaluations and a huge focus at Whiteflash is educating our customers on what high-quality diamonds consist of.
Having launched in the year 2000, Whiteflash has been at the forefront of jewelry companies born into the information age. We understand what it takes to provide a brilliant experience to todays’ diamond and jewelry shoppers, both online and in-store. We look forward to working with you!
One carat AGS certified Ideal Cut Diamonds body color
One carat AGS certified Ideal Cut Diamonds – body color (click image to enlarge)
From breaking down the 4Cs to exploring the pros and cons of lab-grown diamonds, we’re passionate about providing you with the resources and expertise you need for an informed purchasing decision.
We believe in the power of personalized assistance, which is why we offer consultations with our graduate gemologists. We encourage you to take advantage of this opportunity and speak directly with one of our experts. Whether you have questions about diamond selection, ring designs, or any other aspect of the buying process, our gemologists are here to provide tailored advice based on your specific needs and preferences.
By accessing our educational resources and consulting with our knowledgeable team, you can embark on a journey of discovery and find the perfect diamond that symbolizes your eternal love. Let us be your trusted partner in this important decision. Book a consultation with Whiteflash today and experience the exceptional service and expertise that sets us apart.

Customer Reviews

A Whiteflash customer review is the best way to learn about the Whiteflash experience. Through them, you will feel the thrill of excitement about our diamonds, the superior quality of our diamond engagement rings, as well as the warmth of our customer service.
Below you will find just a selection of authentic emails we receive from Whiteflash customers around the world every day. Except where necessary to protect customer privacy, they are reprinted in their original form.
The images embedded on the pages provide you with a glimpse of the quality and variety of our products. We've included examples of our Whiteflash Signature styles and custom design projects, as well as designer engagement rings.
For independent Whiteflash reviews, you can visit third-party review sites such as Google and Yelp.
For transactions as financially and emotionally crucial as these, we thank our customers for putting their trust in Whiteflash. In addition to creating long-term relationships, our Customer Loyalty program also allows us to say 'thank you' for referring family and friends to Whiteflash.

Visit Whitflash - Houston's Hidden Gem for Diamond Jewelry of Superior Quality

Whether you visit our showroom or explore our online selection, Whiteflash is the destination for those seeking the perfect diamond jewelry.
Experience the Whiteflash difference today and discover why we are a trusted name in the industry. Book your consultation online or in our Houston showroom now and let us guide you towards the diamond jewelry of your dreams.

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!
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