Choosing a diamond jewelry store? Here are 10 things you should know

If you are researching buying diamond jewelry, you are probably already well aware of the number of choices available to you. And that is fantastic, but it can also lead to feeling overwhelmed – just how do you make sure you choose a reputable company, who can sell you a high quality diamond? Luckily, if you are reading this, your job is about to get a lot easier. Here are 10 things you should know when making your choice.
Houston Jewelry Store Whiteflash
Houston Jewelry Store Whiteflash

1. You really do get what you pay for

This doesn’t mean that you have to spend untold amounts of money on your diamond, simply that you need to work out where your money is best spent to achieve the best possible value. If money is no object, you can go for the best of the best – cut, clarity, color, carat – but if you have set yourself a budget, decide which of these is the most important and maximize your buying power there.
Tip: By maximizing the cut of a diamond it can appear larger. For example, a well cut 0.80 carat diamond can appear larger than poorly cut 1 carat diamond.

2. This isn’t just a financially important decision

Buying diamond jewelry often marks a very special occasion, whether it’s an engagement, wedding anniversary, or just a happy moment in your life. So, while it is an important financial decision, it is also an emotional one. Don’t be afraid of being led by your heart when it comes to the final purchasing decision.
Want some advice from a GIA trained expert? Get in touch - or use our live chat.

3. Many diamond merchants don’t actually have the stock available

There’s a secret that many diamond stores keep well hidden, and that is that they do not actually have the diamonds that they sell available right now. This ‘virtual’ stockroom instead relies on you ordering the diamond, before they go and purchase it. Here at Whiteflash, everything in our A CUT ABOVE®, Precision Cut Lab, Expert Selection, and Premium Select categories is available for immediate purchase and delivery. We think it is important for our customers to know that our diamonds are fully vetted and come directly from us to them.
Whiteflash has the Largest inventory of AGS Ideal Diamonds of any retailer anywhere.

4. Look for designer brands

Designer engagement rings offer the absolute zenith in quality, and if you are buying a beautiful diamond, will ensure you have a beautiful setting to match. We work with a range of top brands, including Tacori, Verragio and Simon G, so there really is the perfect ring for everyone.

5. This should be a no-pressure situation

When making such an important decision, it’s likely that you will want to speak to a sales associate for further information. This conversation should be absolutely stress-free for you, with no pressure to buy. The sales associate should be knowledgeable and answer all of your questions, allowing you to make up your own mind.
The Entire Whiteflash Staff are GIA trained, including multiple Diamond Graduates and Gemologists.

6. It is worth doing your research

If you are reading this, you are already doing so – congratulations! There are also hundreds of review sites you can look at. A well-established business should have a multitude of happy customers. You can check out our Google and Yelp reviews to see an example!

7. There are some key credentials that will put your mind at rest

Look for stores that have staff with GIA (Gemological Institute of America) credentials, and are members of the AGS (American Gem Society). Both are markers of quality, and these gem labs are the very best at analyzing diamond quality.

8. If you have deadlines, share them!

Are you buying a ring setting where a diamond will be placed? Creating the perfect engagement ring takes time, so if you have a set date for popping the question, make sure that the jewelry store can accommodate this.

9. Policy, policy, policy

Shopping with confidence means knowing that you are shopping with a business that has plans in place if things go awry. Whiteflash offers a 30 day money back guarantee and packages are fully insured until the very moment you sign for it. Comprehensive and unbeatable quality assurance.

10. A little bit of diamond knowledge goes a long way

Do you know about the 4 Cs? We have plenty of background information available in our Diamond Education Center for you to read, whether you just want an overview, or to understand all of the ins and outs of the diamond industry!
Whether you have seen some jewelry that you love, or you’d just like some more information about your options, we would love to speak to you. Give us a Call Toll Free on: 1-877-612-6770 or Outside USA: 1-832-252-6770 or email us directly on to speak with one of our friendly GIA Trained Staff.

Be Inspired By Our Designer Engagement Rings

Find the perfect Designer Ring for your special diamond by clicking the links below, and let us build the ultimate ring for the love of your life!