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Antonio V
My wife and I have been married for 40 years. When we were married, I had very little money so I was not able to purchase the ring that she deserved. 40 years later and 3 grown kids I now wanted to purchase a nice diamond ring for her. I look at some at Costco but was not impressed. I went on line and did some research on the 4 C's of buying a diamond and came across the name Whiteflash. I went on their website to looked and several of their white gold rings and diamonds and was impressed. I placed a small selection of rings in a cart. I then call Whiteflash and I spoke with Becca.
Becca was fantastic to work with start to finish. She loved the ring selected and offered suggestions on the diamond. She suggested a particular round shape diamond to fit the setting on the ring. She sent me video of the diamond along with the GIA report. I was impressed! I ultimately purchased the wedding / engagement ring set. The rings arrived promptly at FedEx and I had no issue with the pickup. I highly Recommend Whiteflash and suggest you ask for Becca.
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Spencer H
The center stone is truly amazing and the setting could not be more perfect! Becca, thank you so much for guiding me through this process. Your expertise, attention to detail, and responsiveness made all the difference. It was truly a pleasure working with you.
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Nick L
I absolutely love the ring!! I do not have enough words of gratitude and pure joy I have for what you and Whiteflash were able to create from her inspiration photos. Jennifer was absolutely fantastic to work with and helped me to choose what I think is the perfect diamond for our Lab ring. We will be ordering my ring and her other rings from Whiteflash! Thank you so much!!
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Jake B
Becca walked me through all the options based on my continuous feedback loop. I purchased from out of state and felt confident the full way through. I highly recommend finding an ACA if there are any possibilities in your budget, as well as adjusting your initial 4C criteria make an ACA possible.
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Jennifer I
Brittany, thank you for your help and answering my million questions. Can’t wait to work with you again!!
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Free FedEx Insured Shipping to California
Whiteflash provides FREE insured FedEx shipping, both within the United States and to over
70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing
the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious
Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more
About Us including our comprehensive package of
benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary
A CUT ABOVE®, and a superb collection of brand name designer
settings. We also provide extensive
education to help you make a brilliant
choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer
questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of
information on our products and services, and providing you with a pressure free experience that you will
want to tell your friends about!
Below you will find reviews written by Whiteflash customers from California to give you a sense of their
experiences and the variety and quality of jewelry we produce.
May 13, 2025
My wife and I have been married for 40 years. When we were married, I had very little money so I was not able to purchase the ring that she deserved. 40 years later and 3 grown kids I now wanted to purchase a nice diamond ring for her. I look at some at Costco but was not impressed. I went on line and did some research on the 4 C's of buying a diamond and came across the name Whiteflash. I went on their website to looked and several of their white gold rings and diamonds and was impressed. I placed a small selection of rings in a cart. I then call Whiteflash and I spoke with Becca. Becca was fantastic to work with start to finish. She loved the ring selected and offered suggestions on the diamond. She suggested a particular round shape diamond to fit the setting on the ring. She sent me video of the diamond along with the GIA report. I was impressed! I ultimately purchased the wedding / engagement ring set. The rings arrived promptly at FedEx and I had no issue with the pickup. I highly Recommend Whiteflash and suggest you ask for Becca.
Antonio V, California, USA
April 29, 2025
The center stone is truly amazing and the setting could not be more perfect! Becca, thank you so much for guiding me through this process. Your expertise, attention to detail, and responsiveness made all the difference. It was truly a pleasure working with you.
Spencer H, California, USA
April 24, 2025
I absolutely love the ring!! I do not have enough words of gratitude and pure joy I have for what you and Whiteflash were able to create from her inspiration photos. Jennifer was absolutely fantastic to work with and helped me to choose what I think is the perfect diamond for our Lab ring. We will be ordering my ring and her other rings from Whiteflash! Thank you so much!!
Nick L, California, USA
April 07, 2025
Becca walked me through all the options based on my continuous feedback loop. I purchased from out of state and felt confident the full way through. I highly recommend finding an ACA if there are any possibilities in your budget, as well as adjusting your initial 4C criteria make an ACA possible.
Jake B, California, USA
California Diamond Engagement Rings and Jewelry
When most people think of California engagement rings, they immediately imagine the 3-carat-plus rocks worn by Hollywood A-listers. But California jewelry has much more to offer than the oversized diamond engagement rings worn by the stars. In Northern California, jewelers are combining classic jewelry techniques with Silicon Valley innovation to create new and exciting trends in the jewelry industry. Even in the Los Angeles area, jewelers in Orange County offer laid-back baubles that can be worn with the most casual Californian wardrobe, while others specialize in eco-friendly recycled diamonds that even the most environmentally-conscious citizen would be proud to wear.
Like many states, California is home to an independent jewelers’ organization—in this case, the California Jewelers Association—that supervises many elements of the California jewelry industry. In fact, the CJA is the largest such organization in the United States. The CJA recently launched TheCaratDiet.com, an invaluable resource to anyone shopping for jewelry in California. In addition to news, style advice, and diamond education, the website offers an overview of some of the most reputable jewelers that are members of the CJA. It can be a great way for a shopper to discover new and little-known jewelers.
In the Los Angeles area, of course, Rodeo Drive still reigns supreme as the iconic shopping destination. There are plenty of California jewelry shopping options near the Drive—from famous names like David Yurman and Bulgari to up-and-coming designers like David Orgell and Richard Mille. Even shoppers who can’t budget the astronomical price tags of these boutiques will gain plenty of style inspiration from a day of window-shopping around Rodeo Drive. Almost every major jewelry designer in the world is represented here—from Chopard and Van Cleef and Arpels to Cartier and Harry Winston.