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Ivan G
Becca was amazing to work with in picking out my engagement ring! She answered all of my questions and made it such an easy process.
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Adriana R
This year we celebrated 10 years and I wanted to get something special for my wife. I heard about this company through a friend and decided to check it out. I worked with Michelle and she was with me every step of the way. She was extremely helpful and was always available to answer any questions that I had. I really didn't know much about rings/diamonds and without her guidance I don't know what I would've done!
We decided to go the custom route, and I sent Michelle a video of the ring style that I wanted. The ring came out absolutely STUNNING. I was completely shocked that they were able to get the ring identical to the one I had sent through video! I would recommend this company to anyone who is looking for a ring. The customer service is incredible!
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Jiawei L
I just have to say how thrilled we are with the custom setting and that A Cut Above diamond. The fire sparkle truly took my breath away, and the pave band makes it look so much bigger.
I actually took the ring with me on a trip to Shika Snow Mountain in Yunnan, China. At the summit, with eight other peaks all around us, I proposed to me girlfriend and she said yes! We both couldn’t stop staring at the ring; it was the perfect sparkler for such a magical moment.
Thank you for bringing our vision to life. Your craftsmanship and attention to detail made this ring unforgettable.
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Antonio V
My wife and I have been married for 40 years. When we were married, I had very little money so I was not able to purchase the ring that she deserved. 40 years later and 3 grown kids I now wanted to purchase a nice diamond ring for her. I look at some at Costco but was not impressed. I went on line and did some research on the 4 C's of buying a diamond and came across the name Whiteflash. I went on their website to looked and several of their white gold rings and diamonds and was impressed. I placed a small selection of rings in a cart. I then call Whiteflash and I spoke with Becca.
Becca was fantastic to work with start to finish. She loved the ring selected and offered suggestions on the diamond. She suggested a particular round shape diamond to fit the setting on the ring. She sent me video of the diamond along with the GIA report. I was impressed! I ultimately purchased the wedding / engagement ring set. The rings arrived promptly at FedEx and I had no issue with the pickup. I highly Recommend Whiteflash and suggest you ask for Becca.
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Spencer H
The center stone is truly amazing and the setting could not be more perfect! Becca, thank you so much for guiding me through this process. Your expertise, attention to detail, and responsiveness made all the difference. It was truly a pleasure working with you.
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Free FedEx Insured Shipping to California
Whiteflash provides FREE insured FedEx shipping, both within the United States and to over
70 International destinations which we are able to serve.
Whiteflash has been serving smart diamond and jewelry shoppers all over the world since the year 2000, providing
the finest in ideal diamonds and designer engagement rings. Hailed as "Lord of the Online Rings" by the prestigious
Kiplinger's magazine, Whiteflash is one of the most trusted and best reviewed sites on the web today. Find out more
About Us including our comprehensive package of
benefits and guarantees.
Please use the images above to browse our in-house inventory of ideal diamonds including the extraordinary
A CUT ABOVE®, and a superb collection of brand name designer
settings. We also provide extensive
education to help you make a brilliant
choice, and we have a team of GIA trained gemologists and jewelry professionals always available to answer
questions or provide assistance by phone, chat, or email.
We specialize in taking the stress out of diamond and fine jewelry shopping by providing a wealth of
information on our products and services, and providing you with a pressure free experience that you will
want to tell your friends about!
Below you will find reviews written by Whiteflash customers from California to give you a sense of their
experiences and the variety and quality of jewelry we produce.
June 18, 2025
Becca was amazing to work with in picking out my engagement ring! She answered all of my questions and made it such an easy process.
Ivan G, California, USA
May 28, 2025
This year we celebrated 10 years and I wanted to get something special for my wife. I heard about this company through a friend and decided to check it out. I worked with Michelle and she was with me every step of the way. She was extremely helpful and was always available to answer any questions that I had. I really didn't know much about rings/diamonds and without her guidance I don't know what I would've done! We decided to go the custom route, and I sent Michelle a video of the ring style that I wanted. The ring came out absolutely STUNNING. I was completely shocked that they were able to get the ring identical to the one I had sent through video! I would recommend this company to anyone who is looking for a ring. The customer service is incredible!
Adriana R, California, USA
May 23, 2025
I just have to say how thrilled we are with the custom setting and that A Cut Above diamond. The fire sparkle truly took my breath away, and the pave band makes it look so much bigger. I actually took the ring with me on a trip to Shika Snow Mountain in Yunnan, China. At the summit, with eight other peaks all around us, I proposed to me girlfriend and she said yes! We both couldn’t stop staring at the ring; it was the perfect sparkler for such a magical moment. Thank you for bringing our vision to life. Your craftsmanship and attention to detail made this ring unforgettable.
Jiawei L, California, USA
May 13, 2025
My wife and I have been married for 40 years. When we were married, I had very little money so I was not able to purchase the ring that she deserved. 40 years later and 3 grown kids I now wanted to purchase a nice diamond ring for her. I look at some at Costco but was not impressed. I went on line and did some research on the 4 C's of buying a diamond and came across the name Whiteflash. I went on their website to looked and several of their white gold rings and diamonds and was impressed. I placed a small selection of rings in a cart. I then call Whiteflash and I spoke with Becca. Becca was fantastic to work with start to finish. She loved the ring selected and offered suggestions on the diamond. She suggested a particular round shape diamond to fit the setting on the ring. She sent me video of the diamond along with the GIA report. I was impressed! I ultimately purchased the wedding / engagement ring set. The rings arrived promptly at FedEx and I had no issue with the pickup. I highly Recommend Whiteflash and suggest you ask for Becca.
Antonio V, California, USA
San Francisco Diamond Engagement Rings and Jewelry
If you are looking for an engagement ring in San Francisco look no further than Whiteflash.com. The best place to buy engagement rings, custom designed rings, diamonds in San Francisco is Whiteflash. The most well-informed customers know—for real diamond quality, you can’t beat the Whiteflash A Cut Above diamond. After all, Whiteflash has one of the largest AGS certified diamond inventories in the country. Of all the engagement ring shops and websites available to the cutting-edge San Francisco diamond consumer, Whiteflash is the one place where you know you will get unparalleled diamond quality, and of course, good old fashioned friendly service. Looking for a loose diamond in Palo Alto? Searching for that sparkly solitaire engagement ring in San Francisco?
Below you can read reviews from actual United States customers about their experiences with Whiteflash Ideal Diamonds and Fine Jewelry.
There’s a lot of jewelry in California, and certainly many jewelry stores in San Francisco that will show you sparkly diamonds, but to find a one-of-a-kind A Cut Above diamond engagement ring, citizens of NoCal, you have to go to Whiteflash. In their eleven years in the business, Whiteflash has learned what the Bay Area, California community wants—beautiful, top quality engagement rings and wedding bands that are simple and fashion-forward. Whether you are going for that low-key Berkeley vibe, or the trendiness of downtown San Francisco, Whiteflash has diamond jewelry that will suit your style and your budget. Since Whiteflash is primary an e-tailer, they can provide reasonable prices on the highest quality diamonds that California-based jewelers just can’t match. Whiteflash’s easy-to-use website and knowledgeable diamond consultants and design specialists will help you build your dream engagement ring and then ship it to you overnight—for free! You don’t have to be a celebrity to get an engagement ring worthy of the paparazzi; for engagement rings, wedding bands, and any other kind of diamond jewelry, trust Whiteflash to provide world class diamonds at the best overall value in performance and service.