Amazing Canadian Diamond Purchase
February 22, 2007

Amazing Canadian Diamond Purchase

Finally I got my earrings (I say ''finally'' as if I waited for them for 4 weeks but you know how excited people get about jewellery, especially when it is a piece as beautiful as these earrings). They would have been here yesterday if I had realized that I had to call FedEx and have them charge me the customs duty and taxes before the earrings could clear customs (I just assumed they would charge me once they were delivered). Let me tell you that yesterday, to kill some time, I went to a local B&M and they had a pair of 0.70ctw, Lazare Kaplan studs (basket setting that doesn''t even come close to your martini) With tax this is more than double than what I spent at Whiteflash. I am not telling you this to brag about my great consumer sense but rather that you may, if you wish, post this on your website for other consumers, particularly Canadian buyers, to see. Personally, I am always careful about ordering things from the US before I factor in the customs and taxes that are levied heavily against the purchase. Your business is indeed a testament to fairness, quality, and honesty - a combination that is unfortunately too often mutually exclusive when one is searching for quality products at a fair price. You have changed my attitude as a consumer such that now I feel that the onus rests on premium brands and companies to prove to me that their products are indeed that superior in quality and elegance to warrant a 30-50% (if not more) mark-up. I am very grateful to you and your company for maintaining such a high standard of quality without compromising your integrity (sometimes I wonder if you guys even make money :) ). I almost feel guilty for paying such a price for such and exquisite product. In terms of elegance, beauty, and value I sincerely doubt that I could find anything that comes even close to what you offer. You and your colleagues have made this purchase one of the most enjoyable and memorable business experiences (and I do enjoy spending money on the person I love) I have ever had. I cannot wait to offer these earrings to my fianc?©e as a gift for our anniversary. Being the sentimental sap that I am, I believe that she deserves the best, and in this case I am definitely able to deliver - all thanks to Whiteflash. If you could please pass along my sincere gratitude to your entire staff. I am a firm believer that good business begins with great people and truly, Whiteflash has great employees. There is not much left to say but that the earrings are stunning, the price was fair, and the delivery was prompt. What else can one ask for? Maybe a little box of chocolates... but look you even provided that! :) Thank you once again. When I am back in a couple of years for a bracelet, I promise you that Whiteflash will be my first and only stop. Wishing you all the best, Roman
Roman, Canada

RECENT REVIEWS

December 05, 2022
I got my wife's engagement ring here 10 years ago and her anniversary present this year and both times have been a breeze thanks to Liza and her team! Stellar customer service, competitive pricing, and a great selection have earned my repeat business and referrals.
Robert C, California, USA
December 05, 2022
They are so pretty and sparkly. I receive so many compliments! My husband Mark was referred to Whiteflash by a close friend who had purchased a ring for his wife several years ago. Without going into all the details my husband's initial contact was with Brittany. She was extremely informative and patient. By the time Mark was ready to get down on one knee Brittany was on maternity leave. Debbie Wexler, the CEO, reached out to Mark and put him in touch with Becca. Becca was incredible! She communicated with Mark through email and by phone working towards the goal of purchasing the best ring within his budget. It was a wonderful proposal that totally surprised me. Once I had the ring on my hand I wanted to know all the details about the ring and so I am sharing that information today. Mark and I would thoroughly recommend Whiteflash. Thank you soo much for helping him pick out a beautiful ring.
Robyn C, Hawaii, USA
December 05, 2022
I received my earrings and I am very happy with them. They have a lovely sparkle and shine. Brittany has been very helpful throughout. Thank you.
Roslyn H, Connecticut, USA
December 04, 2022
I love my Whiteflash ring! In late November 2022, I received my 5-Stone Trellis Diamond Right Hand Ring in 14k yellow gold with five VS1-VS2 H 0.4 ct each (2 ctw) A Cut Above (ACA) diamonds. The ACA diamonds are very sparkly and fiery--the Super Ideal cut makes a real impact! Liza helped me to create it, and her expertise, kind guidance, attention to detail, and responsiveness made for an all around smooth and great experience! I don't know much about diamonds, but I did my homework. After reading around online and looking at other diamond retailers, Whiteflash was the clear choice. Whiteflash's reviews (from customers and third parties), depth of information provided about their diamonds on their site, and policies made me feel comfortable deciding to buy from them. The Lifetime Trade Up Guarantee was one of the main factors in this decision. It allows you to simply trade up any natural diamond purchased from one of Whiteflash's three in-house categories (of which ACA is one). This gave me peace of mind about buying the stones because I know I'll want to trade up in the future and like that I'll be able to choose freely from the ACA category again. After deciding on a ring style, and budget, I contacted them via the chat feature on their website and was helped by Liza. After asking some questions, she showed me two sets of diamonds from the A Cut Above category, both beautiful, one in a slightly higher color grade (F-G), and one slightly lower (H). She also helped with my semi-custom order for the Trellis 5-stone band to be cast in 14k gold (only 18k can be selected on the website). Liza helped me with all my questions, was very responsive, and kept me updated. I appreciated that she looked after every detail to make sure the ring would be just what I wanted! One thing I worried about when I first started looking at diamonds, before contacting Whiteflash, was being upsold. Happily, that was not the case at all! At no time did I feel pressured. After discussing with Liza, I went with the H color diamonds because they would be beautiful and work just fine with the warm color, yellow gold setting. The ring even came in under budget! From the time I first contacted Whiteflash/Liza until I received the ring was one month. Part of the time was me deciding and committing to purchasing the stones, doing the wire transfer, and the setting being specially cast in 14k gold (about 2 and a half weeks for the casting). I highly recommend Whiteflash. The experience was so smooth and I am so pleased with the finished product. The A Cut Above diamonds are AMAZING. Their sparkle and flash make them stand out! I hope to work with Liza again in the future on an upgrade!
Kira M, Hawaii, USA

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