Looking at the Hearts on Fire Dealer but went with Whiteflash instead.
November 12, 2003

Looking at the Hearts on Fire Dealer but went with Whiteflash instead.

Hearts on Fire Review: The diamond is absolutely beautiful. It surpased my expectations in every way. Today just to make sure that this was in fact the one I went out on a little trip to a couple of local Jewlers. What a joke!! The first place I went to was a local Hearts on Fire diamond dealer. I took the ring along but I didn''t tell them I had it with me or how much I paid. The closest stone he had was .04ct bigger and more then twice as much as I paid. He then began his sales pitch telling me that the Hearts of Fire diamonds were the best. It really was a good looking stone. Then he showed me the specs, not exactly as good as he made me belive they were going to be. The diamond had a depth of 62% which is ok but not that great, He then told me that that should be the depth if not deeper. I kind of laughed in his face. I then took out my ACA diamond and looked the two of them over. With my diamond being set and the Hearts on Fire not, The ACA looked so much better. I am not saying the Hearts on Fire didn''t look good but who in there right mind would pay almost double for it. I also looked at a couple other non branded diamonds that didn''t compare at all. My last stop was Kay jewlers to look at the Leo diamond. Right off the bat I could see a quality difference. The Leo, even thought they say sparkles like crazy still couldn''t compare next to the ACA. The cut was no way near as good. The Leo was supposed to be the same ct size but it was noticeable smaller due to the depth being very deep. Well that was my little trip around local jewlers. I am going to make sure that if any of my friends are going to get engaged that I make sure that they know about diamond''s before they buy and I am going to make sure that Whiteflash will be the first place that they will look. Thank you so much
Jacob, New Hampshire, USA

RECENT REVIEWS

July 17, 2020
TLDR; If you're in the market for a loose diamond for an engagement ring, do yourself a favor and buy it through Whiteflash. Popping the question during a pandemic (I've learned) can be a real struggle. I knew I couldn't go to a jewelry store in person to view any loose diamonds, so I resorted to online dealers. I looked at James Allen, Blue Nile, Brian Gavin, and I found the transparency of Whiteflash's online sales process to be top notch! I didn't like how some of the online retailers made you call/email their sales team to get GIA/AGS certificates OR to see ideal scope/aset images of a diamond (if they even had them). The resources and education on Whiteflash's website really helped me understand the '4Cs' and how the cut of a diamond can really make or break the appearance of a diamond. With that being said, I reached out to Whiteflash in early April 2020 to buy a loose diamond that was on their website. I got the pleasure of working with Brittany Godin who was excellent! The pictures/videos on Whiteflash's website are generally on a black background and under very bright lights. I asked if she could take pictures/videos of the diamond I was interested in under 'normal' circumstances (white background, normal ambient light). Brittany got right to work with Whiteflash's photography team and got the visuals I needed within 24 hours. She took the time to discuss the diamond with me, how the sales process would work, and was very fair with pricing. The experience I got with buying my girlfriend's diamond from Whiteflash was WELL WORTH it. The face on my girlfriend's face when I proposed made it all worth. In fact, she went to grab the ring before even saying yes because the diamond just draws you in. All of our family and friends comment on how unbelievable the diamond is, pictures don't do it justice. I opted for a cut above diamond from Whiteflash which has an optimal cut & proportions to really make it stand out. I highly recommend the a cut above diamonds and Whiteflash!
George F, Massachusetts, USA
June 25, 2020
Everything went perfectly! She loves the ring and couldn't believe the brilliance!
Matthew H, West Virginia, USA
June 24, 2020
The diamond looks awesome, so white,clear and the light reflections are truly great, the diamond is bigger than i thought :)
Christian K, Germany
June 19, 2020
Thank you so much for your support! Everyone through this entire process has been great to work with. Despite circumstances beyond your control, I have always received prompt responses and have felt comfortable that everything was under control.
John W, Michigan, USA

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