Looking at the Hearts on Fire Dealer but went with Whiteflash instead.
November 12, 2003

Looking at the Hearts on Fire Dealer but went with Whiteflash instead.

Hearts on Fire Review: The diamond is absolutely beautiful. It surpased my expectations in every way. Today just to make sure that this was in fact the one I went out on a little trip to a couple of local Jewlers. What a joke!! The first place I went to was a local Hearts on Fire diamond dealer. I took the ring along but I didn''t tell them I had it with me or how much I paid. The closest stone he had was .04ct bigger and more then twice as much as I paid. He then began his sales pitch telling me that the Hearts of Fire diamonds were the best. It really was a good looking stone. Then he showed me the specs, not exactly as good as he made me belive they were going to be. The diamond had a depth of 62% which is ok but not that great, He then told me that that should be the depth if not deeper. I kind of laughed in his face. I then took out my ACA diamond and looked the two of them over. With my diamond being set and the Hearts on Fire not, The ACA looked so much better. I am not saying the Hearts on Fire didn''t look good but who in there right mind would pay almost double for it. I also looked at a couple other non branded diamonds that didn''t compare at all. My last stop was Kay jewlers to look at the Leo diamond. Right off the bat I could see a quality difference. The Leo, even thought they say sparkles like crazy still couldn''t compare next to the ACA. The cut was no way near as good. The Leo was supposed to be the same ct size but it was noticeable smaller due to the depth being very deep. Well that was my little trip around local jewlers. I am going to make sure that if any of my friends are going to get engaged that I make sure that they know about diamond''s before they buy and I am going to make sure that Whiteflash will be the first place that they will look. Thank you so much
Jacob, New Hampshire, USA

RECENT REVIEWS

My wife loves the earrings!
September 15, 2026
Becca, thanks for your help putting together the earrings! My wife loves them and is glad to have princess cut. She also mentioned that she preferred the lab diamonds so we scored on all accounts! Thanks again, and please share with the team that you have another very satisfied and happy customer!
Kurt M, Illinois, USA
SHE SAID YES!
September 14, 2026
And it's all thanks to Becca at Whiteflash. I walked in not knowing much, and Becca made the entire process fun, easy, and zero pressure. She was honest, patient, and clearly knows her stuff inside and out. Thanks Becca!
Joseph C, Texas, USA
She loved the rings!!
September 14, 2026
We received the resized rings last week and they fit perfectly! My wife is very happy needless to say. Thank you so much for your assistance with the purchase!
JJ, Utah, USA
She said yes!!
September 10, 2026
It went amazingly and we are both super happy with the ring, thank you again! :)
Matthew B, Texas, USA