Looking at the Hearts on Fire Dealer but went with Whiteflash instead.
November 12, 2003

Looking at the Hearts on Fire Dealer but went with Whiteflash instead.

Hearts on Fire Review: The diamond is absolutely beautiful. It surpased my expectations in every way. Today just to make sure that this was in fact the one I went out on a little trip to a couple of local Jewlers. What a joke!! The first place I went to was a local Hearts on Fire diamond dealer. I took the ring along but I didn''t tell them I had it with me or how much I paid. The closest stone he had was .04ct bigger and more then twice as much as I paid. He then began his sales pitch telling me that the Hearts of Fire diamonds were the best. It really was a good looking stone. Then he showed me the specs, not exactly as good as he made me belive they were going to be. The diamond had a depth of 62% which is ok but not that great, He then told me that that should be the depth if not deeper. I kind of laughed in his face. I then took out my ACA diamond and looked the two of them over. With my diamond being set and the Hearts on Fire not, The ACA looked so much better. I am not saying the Hearts on Fire didn''t look good but who in there right mind would pay almost double for it. I also looked at a couple other non branded diamonds that didn''t compare at all. My last stop was Kay jewlers to look at the Leo diamond. Right off the bat I could see a quality difference. The Leo, even thought they say sparkles like crazy still couldn''t compare next to the ACA. The cut was no way near as good. The Leo was supposed to be the same ct size but it was noticeable smaller due to the depth being very deep. Well that was my little trip around local jewlers. I am going to make sure that if any of my friends are going to get engaged that I make sure that they know about diamond''s before they buy and I am going to make sure that Whiteflash will be the first place that they will look. Thank you so much
Jacob, New Hampshire, USA

RECENT REVIEWS

The bracelet was even more beautiful in person than I expected.
August 17, 2026
I had such a great experience working with Becca at Whiteflash! I was looking for a very specific pear-shaped lab diamond, and she was incredibly helpful, patient, and personable throughout the process. She took the time to answer all of my questions and sent me multiple photos and videos of the stone in different lighting so I could really assess it before making a decision. Although that particular pear ultimately wasn’t the right one for me, I ended up purchasing a stunning lab diamond tennis bracelet with Becca’s help. She went above and beyond to make sure we chose the right size for my small wrist, and the bracelet was even more beautiful in person than I expected. Her customer service didn’t stop after the purchase, either. I was having trouble figuring out the secure clasp when it arrived, and she quickly sent me a video walking me through exactly how to use it. The entire experience felt personal and never pushy. Becca genuinely seemed invested in helping me find pieces I would love rather than simply making a sale. I’ll absolutely be returning to Whiteflash for future purchases and would highly recommend working with her!
Lisa C, California, USA
My fiancée loves the ring and couldn't be happier.
August 16, 2026
I am located in Florida and completely satisfied with my experience in purchasing an engagement ring with Whiteflash. I mainly worked with Becca who is extremely knowledgeable and was patient with me while explaining certain differences. My fiancée loves the ring and couldn't be happier. I'd recommend using Whiteflash and you'll be in good hands with Becca!
Jon K, Florida, USA
I love my beautiful pendant!
August 15, 2026
I had a wonderful experience ordering a lab diamond pendant from Whiteflash. It can be stressful ordering a piece of jewelry without seeing it in person first, but Liza was extremely helpful and answered all of my questions. I had the necklace customized with a slightly thicker chain, lobster claw clasp, and extender. The final piece was exactly what I wanted and much better quality than I found in local stores. I absolutely recommend Whiteflash!
Laura W, Arizona, USA
Beautiful ring!
August 14, 2026
Wonderful experience from design consultations to getting the ring. The ring looked even better in person. Thanks again to Liza and team for everything.
Mahmoud B, Canada