Looking at the Hearts on Fire Dealer but went with Whiteflash instead.
November 12, 2003

Looking at the Hearts on Fire Dealer but went with Whiteflash instead.

Hearts on Fire Review: The diamond is absolutely beautiful. It surpased my expectations in every way. Today just to make sure that this was in fact the one I went out on a little trip to a couple of local Jewlers. What a joke!! The first place I went to was a local Hearts on Fire diamond dealer. I took the ring along but I didn''t tell them I had it with me or how much I paid. The closest stone he had was .04ct bigger and more then twice as much as I paid. He then began his sales pitch telling me that the Hearts of Fire diamonds were the best. It really was a good looking stone. Then he showed me the specs, not exactly as good as he made me belive they were going to be. The diamond had a depth of 62% which is ok but not that great, He then told me that that should be the depth if not deeper. I kind of laughed in his face. I then took out my ACA diamond and looked the two of them over. With my diamond being set and the Hearts on Fire not, The ACA looked so much better. I am not saying the Hearts on Fire didn''t look good but who in there right mind would pay almost double for it. I also looked at a couple other non branded diamonds that didn''t compare at all. My last stop was Kay jewlers to look at the Leo diamond. Right off the bat I could see a quality difference. The Leo, even thought they say sparkles like crazy still couldn''t compare next to the ACA. The cut was no way near as good. The Leo was supposed to be the same ct size but it was noticeable smaller due to the depth being very deep. Well that was my little trip around local jewlers. I am going to make sure that if any of my friends are going to get engaged that I make sure that they know about diamond''s before they buy and I am going to make sure that Whiteflash will be the first place that they will look. Thank you so much
Jacob, New Hampshire, USA

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We had such a great experience with Whiteflash. The whole process felt relaxed.
November 02, 2025
I wanted to wait a couple of months before leaving this review to make sure the rings we got were high-quality. We’ve visited 3 other jewelers before deciding on Whiteflash. We were referred by a relative after their own positive experience. Our consultant Liza was amazing. She super informative, patient and never pushy. We really appreciated that the whole process felt relaxed. Our custom order arrived in less than a month. My partner’s custom ring turned out absolutely stunning! Liza helped bring our ideas together and used nature as inspiration to create something unique, beautiful and durable. Overall, we had such a great experience with Whiteflash and haven’t had any issues with our rings so far. Highly recommend! :)
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I cannot say enough good things about Becca and Whiteflash!
October 30, 2025
I was nervous about buying an engagement ring because I wanted it to be absolutely perfect. Becca took the stress completely out of the process. She explained everything clearly, sent updates, and helped me choose a diamond and setting that my fiancée fell in love with instantly. What really stood out was how thoughtful and encouraging she was throughout -- it felt like working with a close friend who genuinely cared about our story. Even after delivery, she's been on top of helping with sizing and making sure we have everything we need. If you're thinking about buying from Whiteflash, ask for Becca -- she made this one of the best experiences I've ever had!
Justin P, Texas, USA
Thank you for making this purchase so easy and trustworthy!
October 25, 2025
My husband and I were looking to upgrade my wedding diamond for our 20th wedding anniversary. I actually found Whiteflash by using ChatGPT to find the best companies to purchase diamonds from. Whiteflash had the best reviews and top rating in the BBB. Buying such a big purchase online can be scary but we worked with Becca and it was a great experience! She helped us find an amazing diamond and band. Their prices were the best on the market and Becca kept us informed throughout the whole process. She sent us pictures and videos once the diamond arrived and again once the diamond was mounted on the band. The ring turned out even better than we imagined! We will definitely work with Becca again when looking for jewelry! Thank you for making this purchase so easy and trustworthy!
Annastina S, Washington, USA
Thank you for making this purchase so easy and trustworthy!
October 25, 2025
My husband and I were looking to upgrade my wedding diamond for our 20th wedding anniversary. I actually found Whiteflash by using ChatGPT to find the best companies to purchase diamonds from. Whiteflash had the best reviews and top rating in the BBB. Buying such a big purchase online can be scary but we worked with Becca and it was a great experience! She helped us find an amazing diamond and band. Their prices were the best on the market and Becca kept us informed throughout the whole process. She sent us pictures and videos once the diamond arrived and again once the diamond was mounted on the band. The ring turned out even better than we imagined! We will definitely work with Becca again when looking for jewelry! Thank you for making this purchase so easy and trustworthy!
James S, Washington, USA

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