Great Friendly Experience
July 30, 2007

Great Friendly Experience

It is such a pleasure working with WF that it is easy to be a repeat customer. Honestly, I think part of why I buy things is also the great friendly experience of dealing with Katie and the rest of the family! You guys make the shopping experience seamless and like an afternoon of having lunch/brunch with good friends. In my case with Katie it is like calling up a girlfriend and gabbing and then buying something and talking about how pretty it is etc with that friend. I hope that makes sense. I love, love, love WF I wish I could buy more and once I am done with school and no longer a starving student so to speak I definitely will. You guys are stuck with me! Now I just have to convert the rest of Canada into WF addicts LOL! Thanks so much for the pics of the earrings they are so very pretty I had no doubt they would be. I''m picking them up this afternoon can''t wait!
Simone, New York, USA

RECENT REVIEWS

Whiteflash provided exceptional service and a stunning quality ring
April 30, 2026
Purchasing from Whiteflash was an exceptional experience. Liza provided knowledge, expertise, care and attention to detail that was above and beyond my expectations. She met a very constrained timeline and was an absolute joy to work with. The quality of the diamond is stunning. I highly recommend Whiteflash and Liza.
Jonathan H, California, USA
The quality of the stone is even better than I thought. Perfect stone with good sparkles.
April 30, 2026
Got my engagement ring from Whiteflash. I was a little nervous because I live in New York and I cannot go in person. But I received the ring yesterday and it exceeded my expectations! The quality of the stone is even better than I thought. Very white and clean and just very clear when look at it closely! Perfect stone with good sparkles. The setting is also very well made. The ring is comparable to any designer brands I have seen! Becca helped me pick out the stone and the setting through our email communication. Mariah is also very helpful with the ordering process. The production time is very short too at Whiteflash. 10 days after payment I received my ring! Much faster than other jewelers I have been to. Great experience and will recommend to all my friends!
Yu G, New York, USA
My now fiancée said yes!
April 28, 2026
She loves the ring and it has been a visual highlight to everyone who sees it. Thank you for the awesome customer service and buying experience. The unboxing was a work of art and she loved it from the moment she saw it in the proposal box. I’m sure we will shop Whiteflash for the wedding bands.
William M, Virginia, USA
Thanks to Becca and her team for making a memory!!
April 20, 2026
My wife and I are near our 50th wedding anniversary. I wanted to wow her with an unforgettable anniversary gift, something that showed her how much these almost 50 years have meant to me. And what better way that to present her with the diamond we could not even think about buying where we were married. We were like many young couples all those years ago - in love plus broke and poor!! I did my research and came up with some specs, which were amended many, many times! I looked at the various reputable online dealers as well as brick and mortar retail stores too. A few (very few actually) were receptive to taking on my challenge to find that special stone per my specs. While not the first to present a "find," Becca of Whiteflash in Sugar Land TX was the first to find a stone that was so very close to having it all. Now, I did not know it was going to be the one, but after asking all the crazy questions of Becca and putting her and the diamond through the gauntlet, it became "the one." Becca's 17 years of experience became invaluable in helping me make the right decision, a decision that was not taken lightly because the diamond was for a very special purpose and it did cost a dollar or two as well!! While we did not live exactly down the road from Sugar Land, my wife and I took off on a road trip to meet Becca in person as well as actually see the diamond. It was stunning for sure. We made the purchase and are on our way to making this the 50th wedding anniversary gift I only dreamed of. Thanks to Becca and her team for making a memory!!
Jim F, Arkansas, USA

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