I?ˆ™ve had many years of experience as a buyer, purchasing agent and finally as the director of a purchasing department responsible for the expenditure of millions of dollars a year on various products and commodities.
January 07, 2008

I?ˆ™ve had many years of experience as a buyer, purchasing agent and finally as the director of a purchasing department responsible for the expenditure of millions of dollars a year on various products and commodities.

I?ˆ™ve had many years of experience as a buyer, purchasing agent and finally as the director of a purchasing department responsible for the expenditure of millions of dollars a year on various products and commodities. One cannot be an expert on every product; it is therefore imperative that one spends a great deal of time on research and vendor selection. The purchase of a diamond can involve a significant amount of money; since I was using my own money to buy this particular item it was inevitable that I would make good use of my experience. My research lead me to believe that contrary to the popularity of color and clarity as the primary assets; that the ?ˆ?cut?ˆ? was probably the most important of the well touted ?ˆ?4c?ˆ? concept. It can reduce or increase the value of a diamond by as much as 50% regardless of the color and clarity. I concentrated my continuing research with that as a baseline and checked out the offerings being made by various online vendors. Most diamond sellers have a ?ˆ?signature or super cut?ˆ? diamond in their offering and they use every available marketing tool to display that diamond at maximum potential. I had not yet locked in on a specific clarity or color as yet, a prerequisite however, was that it be eye clean and no perceptible yellow. The vendor selection part of the process can be very tricky. I understand that every vendor that I call cannot afford to have an experienced diamond cutter answering questions for potential customers. I did not however want to be talking to an inexperienced order taker that did this on a part time basis in between lawn cutting jobs. Nevertheless, the internet seems to be cluttered with untrained customer service reps so it came as no surprise that I would encounter a few of them. Eventually, I came onto the WhiteFlash.Com website. The site is designed in a manner which leads one to believe that they had the customer in mind when they created it. There is easy access to all the necessary information and proper tools that are intended to inform rather than delude the potential buyer. Before I get too involved with any vendor I always make certain that there is an equitable and well defined manner in which to ?ˆ?quash the deal?ˆ?; a return policy. As in all other aspects of the web site?ˆ™s operation an unambiguous explanation of the return policy was easy to find and understand. My first phone call to whiteflash led me to believe that the organization had a well staffed knowledgeable group of service oriented individuals that could; and would be able to assist me with information that I needed to make an informed decision on the purchase of a diamond. With my original decision for a high quality cut as the primary goal Sheerah assisted me in selecting an equitable combination of variables consisting of color, clarity carat and price. There was an abundance of options available, phone calls promptly returned and updated email with photographs attached made the process almost effortless. The transaction was completed with the selection of a stunning diamond in a gorgeous platinum setting, beautifully packaged, and shipped replete with all pertinent documentation necessary for an independent appraisal. I should make note of the fact that I applied almost the same diligence to the selection of an appraiser as I did to the purchase itself. The independent appraisal exceeded my expectations, as did the beauty of the stone itself. The main difficulty involving the appraisal was in retrieving the diamond from the intended recipient long enough to have it appraised; simply put, she just didn?ˆ™t want to part with it. To me the acquisition of a good product at an equitable price is always a profitable experience for the buyer as well as the seller. This has been such an experience; and I thank you for your assistance in making it happen.
Ed K., Canada

RECENT REVIEWS

August 19, 2020
We purchased a bracelet through Whiteflash. After much research, and trying on many types and styles, Whiteflash's A Cut Above Diamonds were superior by far. Also, the team at Whiteflash was extremely knowledgeable, helpful, professional, and made the entire process simple, efficient, and incredibly pleasant. We will never buy any diamond jewelry from any other jeweler. Whiteflash is that great.
Doug L, New Hampshire, USA
July 31, 2020
I received the bracelet and it is perfect. Thanks again for all your help in deciding on the size!
Dottie B, North Carolina, USA
May 08, 2020
We and the bracelet are all doing fine. She wore it to dinner last night and loves it.
William T, Connecticut, USA
March 21, 2020
Due to the virus, we had to cancel her 30th birthday trip. This bracelet saved the day for me!
Daniil D, California, USA

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