Hi Sheerah and Everyone at WhiteFlash.
March 20, 2008

Hi Sheerah and Everyone at WhiteFlash.

Hi Sheerah and Everyone at WhiteFlash.com, I am sitting here at work, in seventh heaven! I've had my new ring on for less than two hours and I just can't stop looking at it. I knew it would be beautiful, but I had no idea just how PERFECT it would look in person. Words can't convey how utterly thrilled I am with my ring. Even more, I wanted to convey how deeply impressed I have been throughout the entire process of my purchase. From day 1, when I called on a Saturday as I was sitting in my pajamas on a winter morning browsing your line of loose diamonds, and called your number and spoke (unknowingly at the time) to Debi Wexler, who treated me with such courtesy and friendliness -- to today, when I picked up the final product and saw how carefully it was packed (although you should have seen me, ripping through three layers of boxes and envelopes in my car to get to it!), every step has been handled with the utmost care, concern, and professionalism. Sheerah, THANK YOU for your incredible knowledge, and for helping me select a gorgeous stone. I know you probably work with people who are wealthy and can afford truly expensive jewelry, which makes me appreciate even more the fact that you treated me like I was spending a million bucks with you. Your sincerity, humor, and patience as I asked many questions and called back multiple times has been deeply appreciated. You treated me like a person, not like just a customer. Even more, you made me feel as if you really cared about how important this purchase was for me. Because it was special and important to me, it became special and important to you. I can't thank you enough! I also wanted to make special mention of the fact that in a day where most companies give average service, it was a real pleasure to receive truly top notch performance. Even simple things, such as the finished photographs of my ring -- I never expected to be given something that made MY ring look like something out of a catalog. And when I received the ring in the lovely box, what a difference it made that the box was something very nice, instead of some cheap plastic thing. Sure, you could cut corners, like everyone else. But I can certainly say, at least for myself, that these little personalized and elegant touches have marked Whiteflash.com as a company distinctive from the rest. Don't ever change! So thank you ALL, each and every one of you who have made my entire experience of WhiteFlash.com a truly memorable and overwhelmingly positive experience. No company is perfect, I realize. But in this case, at least from my perspective, it was an absolute pleasure to deal with every one of you. I can't speak highly enough about each of you and the company. I hope I am able to shop with you again very soon. And believe me, I will spread the word about you to everyone I know. The ring speaks more clearly than any words of mine can about your exceptional quality. P.S. Please send a note, too, to the people who crafted my ring. The palladium looks wonderful -- and the craftsmanship is impeccable. They did a beautiful job with this special order.
Cathy, Maryland, USA

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