Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA

RECENT REVIEWS

It looks fantastic! She loves it.
February 11, 2025
It is amazing how much the additional band makes the ring sparkle. Thank you.
Mitchell S, Ohio, USA
Thrilled with my ring.
February 11, 2025
I received the ring today, very pleased with it. Thanks again for all your help. Appreciate all your help through the process.
Stuart H, Massachusetts, USA
The ring sparkles beautifully in the light!
February 10, 2025
I am impressed by the beauty of the ring. It really sparkle under the light. The photographer did such a great job showing off the craftsmanship of the ring.
Robert C, New York, USA
The ring surpassed my fiancée's expectations!
February 09, 2025
I had a wonderful experience working with Becca @ Whiteflash. She was very helpful and gave very insightful recommendations throughout the process. Never once did I feel like I was getting the "sales" pressure. They were accommodating to my requests and kept me in the loop throughout the entire process; even following up after my proposal. I highly recommend Becca and the entire team @ Whiteflash.
Perry W, Massachusetts, USA

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