Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA

RECENT REVIEWS

June 25, 2020
Everything went perfectly! She loves the ring and couldn't believe the brilliance!
Matthew H, West Virginia, USA
June 24, 2020
The diamond looks awesome, so white,clear and the light reflections are truly great, the diamond is bigger than i thought :)
Christian K, Germany
June 19, 2020
Thank you so much for your support! Everyone through this entire process has been great to work with. Despite circumstances beyond your control, I have always received prompt responses and have felt comfortable that everything was under control.
John W, Michigan, USA
June 18, 2020
I am very happy with how the ring turned out. It sparkles so much that it was hard for me to take a picture of it. I couldn’t be happier. I can’t wait to give it to her. I really liked how it was packed for shipping also. Thank you so much for all of your help. I will be returning for the matching wedding ring and probably some earrings in the future. I really like the experience I had with you and everyone there.
Chase M, Florida, USA

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