Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA

RECENT REVIEWS

April 15, 2021
I received the diamond this morning. It’s beautiful!!! Now I will finalize the setting. I’m very happy with the purchase. Thanks for all your help.
Nancy L, Canada
April 14, 2021
Nita and I are both sooo pleased with how the rings turned out. And they are much brighter and shinier than we could have imaged. Thank you again for all your extra assistance with the purchase. We are so lucky to have been connected with you! :)
James K, California, USA
April 13, 2021
I picked up the diamond yesterday without any problems. I was concerned about receiving a small box that could possibly be misplaced at FedEx. I felt relieved when I saw the large shipment box that was used. I videoed the unboxing in my kitchen and shared it with my fiancée. It was a very exciting moment. We both agreed that the excellent packaging and tools provided by your company, was very professional and made the handling safe and secure. We are working on getting the stone insured and coordinating with the jeweler for the setting. Thank you again for the great service.
Bion Q, California, USA
April 13, 2021
We were so impressed with the professionalism and customer service that went above and beyond to make designing the perfect ring. Such a great experience. Thank you!
Scott C, Texas, USA

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