Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA

RECENT REVIEWS

September 30, 2022
If you are looking for an online boutique to purchase your engagement diamond, don't think twice - go with Whiteflash. I worked with Liza and it was an excellent experience. I have to admit I was a bit hesitant initially, because the idea of buying something worth thousands of dollars without physically handling the diamond first was scary for me. Whiteflash provides ASET imaging, which was very reassuring to me. But more importantly, they have a very robust return policy which was reassuring to me. All in all, 5/5 experience and would definitely recommend Whiteflash for anyone looking to buy high-quality diamonds at a good price with a professional and reassuring retailer.
Victor T, Canada
September 28, 2022
I loved the ring and it turned out even better than I would have imagined. Thank you again for all of your help.
Chris, Ohio, USA
September 26, 2022
Thanks to Brittany and Mariah for completing my order to perfection. The transaction was smooth and easy, your customer service stellar. As is the diamond, I personally didn’t expect so much fire with the technical specs of the stone but what do I know… Another thing to note: J color (and similar) seems to be a sweet spot color-wise. I don’t know if this still can be said if we are looking at bigger diamonds but in general the view of a ring is top down so you’re looking at the table and the upper facets. I suppose you might get away with a J color even with a 3 carat diamond unless your setting is platinum or white gold or if you want a halo setting with matching stones. There is a lot to learn about diamonds. Fortunately it’s not rocket science with the help of jewelry professionals like you. Thanks again and keep up the good work.
Valentina V, Switzerland
September 26, 2022
Thanks for everything these last few months. :) My now husband has been showing off photos of the ring to all our friends. If ever I want to upgrade I’ll be coming back to Whiteflash for sure. You guys have been amazing and I appreciate all your attention to detail, your patience, and your friendliness. It’s really been a pleasure and I can’t thank you enough. :)
Genevieve J, Illinois, USA

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