Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA

RECENT REVIEWS

She really liked the ring! The size is perfect too.
June 23, 2025
Excellent service — they helped me remotely choose a diamond and an engagement ring. They offered alternative options, sent extra photos and videos, and answered all my questions. Everything was handled professionally and with care — no pushing. They also assisted with delivery and customs procedures in the destination country (Portugal, in my case). Special thanks to Becca.
Timofei K, Portugal
The ring came out perfect, I love the sparkle!
June 18, 2025
Becca was amazing to work with in picking out my engagement ring! She answered all of my questions and made it such an easy process.
Ivan G, California, USA
The ring is absolutely stunning. I’m so grateful to have worked with Becca and Whiteflash.
June 16, 2025
I worked with Becca at Whiteflash to purchase a ring for my 25th wedding anniversary, and the entire experience was exceptional. Becca is truly amazing. I was quite indecisive and changed my mind several times, but I didn’t feel rushed or pushed toward a more expensive option. She gave me space to think, answered all my questions, and made sure the decision was completely mine. Becca also sent me several pictures and videos, which were super helpful in making comparisons and narrowing down my choices. The entire process was seamless, and to top it off, the ring arrived earlier than scheduled—an unexpected and very welcome surprise! Whiteflash professionalism, transparency, and commitment to customer satisfaction truly stood out. I can’t recommend them highly enough!
Deborah H, North Carolina, USA
I just picked up the ring Tuesday and I have to say, it is better than I could have ever imagined!
June 13, 2025
When I opened up the ring box I was shocked as to how perfect it looked. The whole process with you and your team was so seamless and you were so helpful the entire way through. I truly appreciate everything you have done for this big step in my life and am so happy that I found Whiteflash! Thank you for all of your help!
Austin P, Texas, USA

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