Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA

RECENT REVIEWS

May 15, 2019
She is happy so I am happy. The ideal cut raised an eyebrow.
Steve P, Colorado, USA
May 10, 2019
I received my ring yesterday. It’s absolutely gorgeous and looks fabulous on. It’s fantastic. Thank you very much for your first class service.
Beryl L, UK
May 06, 2019
I have received the ring. Indeed it is very beautiful. The diamond sparkles very well and just about everything else is equally perfect too. I am completely satisfied and it has been the most satisfying purchase I have made online. Your service and support is superlative. It truly made the entire customer experience worth it. I thoroughly enjoyed my buying experience with Whiteflash and with everyone whom I have interacted with over email.
Melvyn F, Singapore
May 05, 2019
Awesome experience! I have to admit that everything was beyond expectations. At first, i felt a little insecure on the idea of purchasing the wedding ring online, but now i really recommend Whiteflash as a trustworthy, professional and helping supplier. The "A Cut Above" diamond received was absolutely stunning. If you aren't a diamonds fan, you'll surely become one :)
Andrei M, Romania

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