Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA


October 26, 2021
I loved it, she loved it. When I first opened it the clarity, the sparkle, the size was all very impressive. Thank you very much for the wonderful customer service you provided. I was very impressed with you and Whiteflash throughout this process. Thanks for making it great!!!
Trampess K, Virginia, USA
October 26, 2021
I can't thank you enough for the professional service Whiteflash has provided us. This is the first time we've made an online purchase for something expensive like this, but I must say that the transaction was smooth and easy. Whiteflash was quick to ship the diamond and the package arrived safely right on time. More importantly, we can't describe how impressed we are with the diamond. It's absolutely stunning! In fact the photos and videos couldn't do justice at all to its dazzling beauty. Two thumbs up for you and your team. You'll be hearing from us again in the future!
Noorulhadi M, Malaysia
October 25, 2021
I could not be happier with my Whiteflash experience. From the initial query, to receiving my beautiful pendent necklace the quality of service was amazing. I was very impressed with how great the communication was across the whole business given I dealt with about 5 different people from start to finish. Being in Australia I was a little nervous purchasing diamonds from overseas but I will definitely purchase from Whiteflash again. I have received so many comments about my beautiful necklace! Thank you for helping pick out the perfect center diamond for the pendant and accommodating the small design changes to the chain. I look forward to doing business with you again in the future :-)
Melissa T, Australia
October 18, 2021
I had an exceptional experience! After looking around at many stores and doing hours of research online, Whiteflash stood out to me. And I was right to go with them! Great customer service throughout the entire process. The ring turned out magnificent. I have multiple people asking me where I got it and complimenting me and her one how great the ring looks and how great of a job I did picking it out. The presentation was great too as it comes in a cherry wood very nice and elegant looking box. Can't thank you all enough!
Cody K, Arizona, USA

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