Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA

RECENT REVIEWS

January 15, 2021
I got the ring. It’s so beautiful. Thank you so much for all your help.
Alexander Z, Canada
January 14, 2021
Fantastic experience shopping. I was a bit hesitant buying an engagement ring online shopping internationally, but the team made it seamless and enjoyable from start to finish. The ring is gorgeous and currently on my fiancée's finger. I look forward to future jewelry purchases at your website. Thanks!
Reid C, South Korea
January 13, 2021
I had a great experience buying my now fiancée engagement ring. After setting up an account and selecting items for my wish list, I was contacted by one of their sales representatives. I spoke with her several times and corresponded via email. She was very responsive and knowledgeable about their pieces. At no time did anyone pressure me to purchase more than what I needed. When it came time for billing, it was very smooth and I received the ring within two weeks. The ring itself is stunning! The setting is truly unique. I wanted something different and elegant which would stand a part from other online jewelers. The diamond is also amazing. Whiteflashes "A Cut Above" truly sparkle. I would recommend them to anyone.
Douglas C, New Hampshire, USA
January 12, 2021
I couldn’t be happier with the buying process, got exactly what I was looking for, and my wife loves her new sparkly friends. Thanks again for making it easy and transparent, and I look forward to working with you all next time...
Arif S, California, USA

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