Continued Success
January 14, 2009

Continued Success

Thinking it was not possible to be more favorably impressed with the Whiteflash organization, I was suprised and honored to hear from you. I wish to take this opportunity to tell you that I have admired the company image your marketing effort projects. All of the components-- your website, PR, selection and training of your staff, and of course, the ultimate product presented in that delicious red-lacquered box-- are superb. In an internet environment which can be so anonymous and impersonal, it is no small feat to build such a palpable positive image as you have for Whiteflash, even as it is so well supported by your stunning products, reputation, and great organization. As you know, the currently popular catch-phrase, ""perception is reality"" is fragile and difficult to create...especially for a product such as diamonds. As a customer, the most attractive aspect of your offering is the ACA brand...its history and reputation, as well as the hand-selection by your executive ""cutter"" and his staff. The fact that your process starts with this hand selection and you actually laser-inscribe your logo as well as the certificate number on each of these diamonds is of immense importance to me as an internet consumer. (By the way, this information is not featured prominently on your site. I discovered it only by accident when drilling down to read the actual certificates.) So your private comments here, as well as those you have posted online, assure me of your continued performance standards in the void of the Gavins'' departure. I will be interested to hear who you have chosen to oversee this important, albeit subjective, hand selection of ACA diamonds. Your dedication to educating the public about conflict-free diamonds and providing a pathway for individuals to contribute is admirable. This element neatly ties up the package you present to the world. My husband and I send our best wishes for your continued success.
Juanita, Pennsylvania, USA

RECENT REVIEWS

December 11, 2017
The ring is absolutely beautiful. I love the two-tone aspect of it w/ the gold & platinum prongs. As for the diamond, it's perfect. I opened the package sitting in my car in the Fedex parking lot yesterday in OK City, w/ the bright sunlight shining in, & as soon as I opened the pretty little red & black box, there were flashes & sparkles going all over the place...some actually quite blinding ;-) I am very pleased w/ the ring as a whole, the band is exactly what I imagined, & the diamond is perfect! Thank you & your other team members SO much for making this decision & the subsequent process of selection such a wonderful experience. I think I knew that first day that I walked into Whiteflash, that I would be back there for this very important purchase. Your personally, friendly demeanor, & genuine care & knowledge of the stones always led me back to Whiteflash when I was looking elsewhere...well, & the perfectly-cut diamonds.
Mark B, Texas, USA
December 04, 2017
The ring is absolutely beautiful! Thank you for all your patience and wonderful customer service. Your reputation is well deserved!
Dexter N, Georgia, USA
December 01, 2017
Excellent customer service, willing to answer all questions, great diamond and setting
Nabil D, Pennsylvania, USA
November 28, 2017
I (and my fiancée!) absolutely love the ring! It’s more gorgeous than we could have even imagined! It’s so brilliant and beautiful, and my fiancée is ecstatic and can’t stop looking at it! We are so glad that we found you guys and decided to purchase our ring from you! It was a great process, and you were extremely helpful! You can tell how happy I am by all the exclamation points!
Bradley K, Ohio, USA

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