Excellent Experience!
December 06, 2010

Excellent Experience!

First, buying something so expensive that relies on appearance, on-line, with only a picture goes against logic. However, after taking time to educate myself to the diamond world and ask some questions to Whiteflash, I was able to purchase an absolutely beautiful diamond ring for my wife. I has initially decided on carat weight but ended up downsizing a bit to obtain an ideal cut that scored zero?ˆ™s in light performance etc. This was a good move because the diamond lights up like a fireball and thus, gives the appearance of being larger (back to square one with better quality!). The Process: After talking with Whtieflash, I received a confirmation email with the invoice attached for my approval. It was correct and I sent it back. A few hours later I received another email giving me instructions as to how to wire the money and complete the transaction. I also noticed that the status of my diamond went from ?ˆ?available?ˆ? to ?ˆ?reserved?ˆ?. (Good sign). I went to the bank, wired the money late that afternoon. By lunch the next day, Whiteflash had emailed me that the money had been received and that the ring was going into production. Further, the web page for my diamond changed to ?ˆ?sold?ˆ? ?ˆ“ more good signs. A few days later I get another email with pictures of my completed ring and another email detailing Fed-Ex shipping which made the trip from Texas to Georgia in about 16 hours. The box was triple-packed and contained all the information promised, including an unbelievable ring. In summary, Whiteflash made this experience flawless. I cannot imagine going back to an upscale jeweler because of the perceived higher quality diamonds and personalized attention. This is not necessarily the case because the diamonds have serial numbers engraved on the girdles and as Whiteflash pointed out, you can go to the AGS website and plug in the serial number and verify the diamonds report. So, it?ˆ™s about the diamond, not the store. As far as personalized attention, I had better access to Whiteflash via email than I would trying to catch a salesperson at a local jeweler. Two final points. First, my wife?ˆ™s ring size is a 3.5 which is difficult to fit. Not for Whiteflash, it fit perfectly. Second, I saved by my estimation approximately $2,200 by dealing with Whiteflash over comparable rings at premium jewelers. I highly recommend these guys and appreciate their well orchestrated process and delivery of the ring.
Jeff H, Pennsylvania, USA

RECENT REVIEWS

We are happy with the purchase.
September 30, 2025
Diamond appears to have a great sparkle and color. I purchased a high quality lab diamond and it meets my expectations.
Jeff B, Mississippi, USA
Truly superlative customer service. No notes. Slam dunk.
September 30, 2025
Loved them! My niece was thrilled to get them. I must compliment you on the process as well - the ease of use and level of detail of your webpage, very reasonable pricing, the follow-up on your behalf after the purchase, fast shipping, and even the packaging. Apparently something had spilled on the box during transit, so I was worried when I picked it up, but was promptly relieved to find the airtight padded bag within.
Daniel K, New Jersey, USA
She loves the earrings.
September 29, 2025
Thanks again for your help! The earrings are gorgeous and my wife loved them.
Gabriel R, Massachusetts, USA
The ring is stunning!
September 28, 2025
I proposed a few days ago and she loved it as well. Very happy with my purchase and thank you for assisting me along the way!
Alexander G, New York, USA

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