Excellent Experience!
December 06, 2010

Excellent Experience!

First, buying something so expensive that relies on appearance, on-line, with only a picture goes against logic. However, after taking time to educate myself to the diamond world and ask some questions to Whiteflash, I was able to purchase an absolutely beautiful diamond ring for my wife. I has initially decided on carat weight but ended up downsizing a bit to obtain an ideal cut that scored zero?ˆ™s in light performance etc. This was a good move because the diamond lights up like a fireball and thus, gives the appearance of being larger (back to square one with better quality!). The Process: After talking with Whtieflash, I received a confirmation email with the invoice attached for my approval. It was correct and I sent it back. A few hours later I received another email giving me instructions as to how to wire the money and complete the transaction. I also noticed that the status of my diamond went from ?ˆ?available?ˆ? to ?ˆ?reserved?ˆ?. (Good sign). I went to the bank, wired the money late that afternoon. By lunch the next day, Whiteflash had emailed me that the money had been received and that the ring was going into production. Further, the web page for my diamond changed to ?ˆ?sold?ˆ? ?ˆ“ more good signs. A few days later I get another email with pictures of my completed ring and another email detailing Fed-Ex shipping which made the trip from Texas to Georgia in about 16 hours. The box was triple-packed and contained all the information promised, including an unbelievable ring. In summary, Whiteflash made this experience flawless. I cannot imagine going back to an upscale jeweler because of the perceived higher quality diamonds and personalized attention. This is not necessarily the case because the diamonds have serial numbers engraved on the girdles and as Whiteflash pointed out, you can go to the AGS website and plug in the serial number and verify the diamonds report. So, it?ˆ™s about the diamond, not the store. As far as personalized attention, I had better access to Whiteflash via email than I would trying to catch a salesperson at a local jeweler. Two final points. First, my wife?ˆ™s ring size is a 3.5 which is difficult to fit. Not for Whiteflash, it fit perfectly. Second, I saved by my estimation approximately $2,200 by dealing with Whiteflash over comparable rings at premium jewelers. I highly recommend these guys and appreciate their well orchestrated process and delivery of the ring.
Jeff H, Pennsylvania, USA

RECENT REVIEWS

July 01, 2022
Worked with Brittany both times and she was very professional, patient, and willing to go above & beyond. They even made a digital mockup of my custom idea within 1 day to help me come to a final decision. Sometimes I feel that I ask too many questions and it's because I like to make an informed decision. Never once did Brittany lose her patience, and she guided me the entire way to a purchase that I can truly be completely satisfied with. When I plan to purchase jewelry again I will definitely be back. The quality is outstanding and beyond what I can find locally in my city. Thank-you again for making our purchase exceptionally smooth and for answering my barrage of questions!! It really meant a lot and I'm very grateful for all your help.
Dean S, Canada
July 01, 2022
We got engaged!! I absolutely LOVE MY RING! Thank you so much for all your help, your advice to go with the engagement ring from White Flash was invaluable.
Tammie F, Indiana, USA
June 30, 2022
Almost 6 years on, I still love it as much as the first time I saw it.
Jade B, UK
June 30, 2022
The diamond looks amazing in the setting we chose. And, we've been extremely pleased with White Flash. You guys are the best! We often talk about how happy we are with the ring, and how we wouldn't have done it any other way :) Thank you again for all your help and patience along the way. It was a pleasure working with you.
Gaetano G, Illinois, USA

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