Excellent Experience!
December 06, 2010

Excellent Experience!

First, buying something so expensive that relies on appearance, on-line, with only a picture goes against logic. However, after taking time to educate myself to the diamond world and ask some questions to Whiteflash, I was able to purchase an absolutely beautiful diamond ring for my wife. I has initially decided on carat weight but ended up downsizing a bit to obtain an ideal cut that scored zero?ˆ™s in light performance etc. This was a good move because the diamond lights up like a fireball and thus, gives the appearance of being larger (back to square one with better quality!). The Process: After talking with Whtieflash, I received a confirmation email with the invoice attached for my approval. It was correct and I sent it back. A few hours later I received another email giving me instructions as to how to wire the money and complete the transaction. I also noticed that the status of my diamond went from ?ˆ?available?ˆ? to ?ˆ?reserved?ˆ?. (Good sign). I went to the bank, wired the money late that afternoon. By lunch the next day, Whiteflash had emailed me that the money had been received and that the ring was going into production. Further, the web page for my diamond changed to ?ˆ?sold?ˆ? ?ˆ“ more good signs. A few days later I get another email with pictures of my completed ring and another email detailing Fed-Ex shipping which made the trip from Texas to Georgia in about 16 hours. The box was triple-packed and contained all the information promised, including an unbelievable ring. In summary, Whiteflash made this experience flawless. I cannot imagine going back to an upscale jeweler because of the perceived higher quality diamonds and personalized attention. This is not necessarily the case because the diamonds have serial numbers engraved on the girdles and as Whiteflash pointed out, you can go to the AGS website and plug in the serial number and verify the diamonds report. So, it?ˆ™s about the diamond, not the store. As far as personalized attention, I had better access to Whiteflash via email than I would trying to catch a salesperson at a local jeweler. Two final points. First, my wife?ˆ™s ring size is a 3.5 which is difficult to fit. Not for Whiteflash, it fit perfectly. Second, I saved by my estimation approximately $2,200 by dealing with Whiteflash over comparable rings at premium jewelers. I highly recommend these guys and appreciate their well orchestrated process and delivery of the ring.
Jeff H, Pennsylvania, USA


December 11, 2017
The ring is absolutely beautiful. I love the two-tone aspect of it w/ the gold & platinum prongs. As for the diamond, it's perfect. I opened the package sitting in my car in the Fedex parking lot yesterday in OK City, w/ the bright sunlight shining in, & as soon as I opened the pretty little red & black box, there were flashes & sparkles going all over the place...some actually quite blinding ;-) I am very pleased w/ the ring as a whole, the band is exactly what I imagined, & the diamond is perfect! Thank you & your other team members SO much for making this decision & the subsequent process of selection such a wonderful experience. I think I knew that first day that I walked into Whiteflash, that I would be back there for this very important purchase. Your personally, friendly demeanor, & genuine care & knowledge of the stones always led me back to Whiteflash when I was looking elsewhere...well, & the perfectly-cut diamonds.
Mark B, Texas, USA
December 04, 2017
The ring is absolutely beautiful! Thank you for all your patience and wonderful customer service. Your reputation is well deserved!
Dexter N, Georgia, USA
December 01, 2017
Excellent customer service, willing to answer all questions, great diamond and setting
Nabil D, Pennsylvania, USA
November 28, 2017
I (and my fiancée!) absolutely love the ring! It’s more gorgeous than we could have even imagined! It’s so brilliant and beautiful, and my fiancée is ecstatic and can’t stop looking at it! We are so glad that we found you guys and decided to purchase our ring from you! It was a great process, and you were extremely helpful! You can tell how happy I am by all the exclamation points!
Bradley K, Ohio, USA

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