Excellent Experience!
December 06, 2010

Excellent Experience!

First, buying something so expensive that relies on appearance, on-line, with only a picture goes against logic. However, after taking time to educate myself to the diamond world and ask some questions to Whiteflash, I was able to purchase an absolutely beautiful diamond ring for my wife. I has initially decided on carat weight but ended up downsizing a bit to obtain an ideal cut that scored zero?ˆ™s in light performance etc. This was a good move because the diamond lights up like a fireball and thus, gives the appearance of being larger (back to square one with better quality!). The Process: After talking with Whtieflash, I received a confirmation email with the invoice attached for my approval. It was correct and I sent it back. A few hours later I received another email giving me instructions as to how to wire the money and complete the transaction. I also noticed that the status of my diamond went from ?ˆ?available?ˆ? to ?ˆ?reserved?ˆ?. (Good sign). I went to the bank, wired the money late that afternoon. By lunch the next day, Whiteflash had emailed me that the money had been received and that the ring was going into production. Further, the web page for my diamond changed to ?ˆ?sold?ˆ? ?ˆ“ more good signs. A few days later I get another email with pictures of my completed ring and another email detailing Fed-Ex shipping which made the trip from Texas to Georgia in about 16 hours. The box was triple-packed and contained all the information promised, including an unbelievable ring. In summary, Whiteflash made this experience flawless. I cannot imagine going back to an upscale jeweler because of the perceived higher quality diamonds and personalized attention. This is not necessarily the case because the diamonds have serial numbers engraved on the girdles and as Whiteflash pointed out, you can go to the AGS website and plug in the serial number and verify the diamonds report. So, it?ˆ™s about the diamond, not the store. As far as personalized attention, I had better access to Whiteflash via email than I would trying to catch a salesperson at a local jeweler. Two final points. First, my wife?ˆ™s ring size is a 3.5 which is difficult to fit. Not for Whiteflash, it fit perfectly. Second, I saved by my estimation approximately $2,200 by dealing with Whiteflash over comparable rings at premium jewelers. I highly recommend these guys and appreciate their well orchestrated process and delivery of the ring.
Jeff H, Pennsylvania, USA

RECENT REVIEWS

I am now engaged, so the ring was a success!
September 18, 2025
The ring is really beautiful and the diamond is stunning. During the day the diamond is pure white and sparkles beautifully, especially under sunlight. With artificial lighting the diamond goes crazy, with so many dazzling colours and sparkles. It's actually really distracting because it's so eye-catching! My fiancée and I were blown away and very happy with the ring. We can't help but admire it every time it catches the light! It was great to be able to commission a custom setting design and see it come to life. My thanks to you and your team for the excellent work!
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The ring is even more stunning than I imagined.
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The image truly captures its beauty; the clarity and sparkle of the diamond are breathtaking. The setting is exquisite, perfectly complementing the stone and creating a truly harmonious piece. I'm thrilled with how it looks – it's even more stunning than I imagined.
Cam T, Maryland, USA
She really loves them.
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Thanks for the help pouring them together.
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Love it!
September 15, 2025
So obsessed, Becca thank you again!!!
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