hearts on fire -""perfect diamonds""?
April 03, 2012

hearts on fire -""perfect diamonds""?

Hearts on Fire reviews just didn't tell the whole story. My story is a long one but I will try my best to keep it short and to the point. Before I get started let me just say that WhiteFlash is by far the best and should be the only option for buying diamonds! Lets rewind 6 months ago when I started looking for a diamond engagement ring. I was invited to go to a ""Diamonds 101"" seminar at a local jewelry store here in Miami, FL. I walked in there with little knowledge on diamonds and when I was done with the seminar I felt that I knew a lot more BUT not enough. I knew that I wanted to get my girlfriend (I haven't proposed to her yet) the best I could possibly afford so I began doing research. The local store was pushing a Hearts on Fire diamond and kept telling me that they cut the best diamonds in the world. There is no doubt that Hearts on Fire has excellent diamonds but I had to find out if they were truly ""the best."" I spent hours upon hours every day and night learning everything I could about diamonds (It's actually pretty disgusting how much I know now haha) and what makes certain diamonds ""better"" than others. During my research I fell in love with the whole ""hearts and arrows"" cut and how brilliant the diamonds are. I decided that I wanted to buy a diamond around 2 carats in the G to I color range and VS1 to SI1 clarity. Now for those of you that have looked at diamonds in this category with a perfect ""hearts and arrows"" cut you know that they can be a bit pricy. When I told my local jewelry store what I wanted and how much I was willing to spend they were eager to help but again went back to the Hearts on Fire brand. Hearts on Fire offered diamonds that I wanted but the costs were upwards of $50,000 which I was not willing to spend. I went back to the internet and began the whole research process again. I started comparing Blue Nile and James Allen which had nice diamonds but they didn't offer the highest quality that I was looking for. I stumbled upon WhiteFlash through some forums and was amazed at what I found. I immediately started talking to a diamond specialist at WhiteFlash who really impressed me with her knowledge, patience, and eagerness to help. Not once did she try to push their diamonds on me or tell me to buy a bigger diamond, etc. She simply answered my questions and educated me even more. On some occasions I had the opportunity to work with a wonderful woman who happens to be the CEO of WhiteFlash as I found out later. Now I must admit I was a bit skeptical of buying a diamond online especially after the stories (lies) that the local jewelry store was telling me. The WhiteFlash team quickly put my mind at ease by offering to take more pictures of the diamonds I was looking at and they did everything in a timely manner sticking to what they promised on the phone and in emails. I can't explain how great it is to deal with people that respect their customers the way WhiteFlash does. I could go on and on bragging about how great WhiteFlash is but I think their track record of satisfied customers says it all. I ended up getting a 2.2 (2.195 but nobody has to know!) ""I"" color VS1 PERFECTLY cut round diamond through WhiteFlash for under $30,000 and I still have a hard time breathing when I look at it! I took the diamond to the local store I was dealing with and the look on their face was priceless when they realized that I had gotten a better diamond for a better deal through a better (the best) company. Just recently I took the diamond to Mayors to look for settings and they had a GIA gemologist there and he told me over and over that my diamond was amazing and that Mayors would have sold it for over $50,000! Now that is wonderful to hear! I also want to add that the diamond I bought was A Cut Above from WhiteFlash and outperformed every single diamond I have put it up against and that includes Hearts on Fire... A Cut Above blows them away! Again I can't express enough how happy I am with WhiteFlash. The diamond and the experience was truly amazing and trust me when I say this is the only company anyone should buy a diamond through... I have 6 LONG months of homework and diamond shopping to back that up!
Taylor L, Florida, USA


It's been 10 years since I first purchased my engagement ring from Whiteflash.
May 15, 2024
When I called to buy an anniversary ring, they were amazing help and found me exactly what I was looking for. The service is seriously top-notch and you always get incredible looking pieces. I will be getting more in the future, thank you!
Michael L, Michigan, USA
Necklace is over the top nice. She Loved It!!!!
May 15, 2024
Thank you so much for the quick shipment, customer service has been over the top and I will certainly return my jewelry business to Whiteflash. Necklace is stunning!
Eric S, South Carolina, USA
The presentation was amazing and the ring itself is absolutely stunning
May 13, 2024
After spending almost 200 hours of research, visiting local jewelry stores, scouring subreddit forums, and reading through different articles, Whiteflash continued to come up as a potential suitor for my engagement ring search. Because this was my first experience in buying a diamond, the amount of research I did was very much needed. However, it was this article - https://beyond4cs.com/shapes/round/ideal-proportions/ that really helped me understand what it was that I needed to be looking for when analyzing the proper proportions of a diamond. For my fiancée, the size of the diamond was most important, but I soon realized that there was much more to look for besides the carat, clarity, cut, & color. The beyond4cs article mentioned Whiteflash, but I continued to explore other vendors, a few of which I had come across on the r/labdiamond subreddit. There are cheaper options out there, but when making such a big purchase it is important to take into account the comfort in knowing that you're dealing with a reputable company. Whiteflash ultimately provided me with that comfort. They set up their website with the functionality that is required to find the ideal proportions for a diamond. It's incredibly user-friendly and provides one with many options to choose from. When I found what I needed (round brilliant 3.2 carat, F, VVS2, Ideal cut) I had initially planned to purchase the loose diamond and have it set by a local jeweler. Ultimately, I saw that Whiteflash had the exact setting that my fiancée wanted, and their turnaround time for having the ring completed was about 5 business days, which worked out perfectly as I was going to be in Houston on a work trip. Becca stayed in contact with me to anticipate my arrival and met with me during the pickup. The presentation was amazing and the ring itself is absolutely stunning. I know this review is a bit longwinded, but I just want to stress how awesome the Whiteflash team is. I was nervous making such a huge purchase online and buying a diamond that I had not actually seen in-person until it was completed, but this is a great company to work with and go out of their way to make you feel comfortable with the process. Most notably, my fiancée loves her ring and showing it off is now her new favorite pastime.
Alexander H, Ohio, USA
The ring looks beautiful.
May 10, 2024
Beautiful oval diamond engagement ring, shipped super fast (had it in hand in ~ 10 days). Shipped to the store in Sugarland. Shopped all the big and small online stores for lab grown diamonds and White flash had some of the most competitive prices. Liza took care of me at first but multiple staff members were very communicative and helpful.
Marcus H, Texas, USA

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