hearts on fire -""perfect diamonds""?
April 03, 2012

hearts on fire -""perfect diamonds""?

Hearts on Fire reviews just didn't tell the whole story. My story is a long one but I will try my best to keep it short and to the point. Before I get started let me just say that WhiteFlash is by far the best and should be the only option for buying diamonds! Lets rewind 6 months ago when I started looking for a diamond engagement ring. I was invited to go to a ""Diamonds 101"" seminar at a local jewelry store here in Miami, FL. I walked in there with little knowledge on diamonds and when I was done with the seminar I felt that I knew a lot more BUT not enough. I knew that I wanted to get my girlfriend (I haven't proposed to her yet) the best I could possibly afford so I began doing research. The local store was pushing a Hearts on Fire diamond and kept telling me that they cut the best diamonds in the world. There is no doubt that Hearts on Fire has excellent diamonds but I had to find out if they were truly ""the best."" I spent hours upon hours every day and night learning everything I could about diamonds (It's actually pretty disgusting how much I know now haha) and what makes certain diamonds ""better"" than others. During my research I fell in love with the whole ""hearts and arrows"" cut and how brilliant the diamonds are. I decided that I wanted to buy a diamond around 2 carats in the G to I color range and VS1 to SI1 clarity. Now for those of you that have looked at diamonds in this category with a perfect ""hearts and arrows"" cut you know that they can be a bit pricy. When I told my local jewelry store what I wanted and how much I was willing to spend they were eager to help but again went back to the Hearts on Fire brand. Hearts on Fire offered diamonds that I wanted but the costs were upwards of $50,000 which I was not willing to spend. I went back to the internet and began the whole research process again. I started comparing Blue Nile and James Allen which had nice diamonds but they didn't offer the highest quality that I was looking for. I stumbled upon WhiteFlash through some forums and was amazed at what I found. I immediately started talking to a diamond specialist at WhiteFlash who really impressed me with her knowledge, patience, and eagerness to help. Not once did she try to push their diamonds on me or tell me to buy a bigger diamond, etc. She simply answered my questions and educated me even more. On some occasions I had the opportunity to work with a wonderful woman who happens to be the CEO of WhiteFlash as I found out later. Now I must admit I was a bit skeptical of buying a diamond online especially after the stories (lies) that the local jewelry store was telling me. The WhiteFlash team quickly put my mind at ease by offering to take more pictures of the diamonds I was looking at and they did everything in a timely manner sticking to what they promised on the phone and in emails. I can't explain how great it is to deal with people that respect their customers the way WhiteFlash does. I could go on and on bragging about how great WhiteFlash is but I think their track record of satisfied customers says it all. I ended up getting a 2.2 (2.195 but nobody has to know!) ""I"" color VS1 PERFECTLY cut round diamond through WhiteFlash for under $30,000 and I still have a hard time breathing when I look at it! I took the diamond to the local store I was dealing with and the look on their face was priceless when they realized that I had gotten a better diamond for a better deal through a better (the best) company. Just recently I took the diamond to Mayors to look for settings and they had a GIA gemologist there and he told me over and over that my diamond was amazing and that Mayors would have sold it for over $50,000! Now that is wonderful to hear! I also want to add that the diamond I bought was A Cut Above from WhiteFlash and outperformed every single diamond I have put it up against and that includes Hearts on Fire... A Cut Above blows them away! Again I can't express enough how happy I am with WhiteFlash. The diamond and the experience was truly amazing and trust me when I say this is the only company anyone should buy a diamond through... I have 6 LONG months of homework and diamond shopping to back that up!
Taylor L, Florida, USA


May 13, 2021
I am very patiently waiting for my jeweller to re-open from our latest COVID restrictions, but I know it will look amazing once it is set into my band. My old diamond was not great on many levels. It was bigger but it always looked dark. Now I know that cut is king and you guys have the optimal cut, I will never settle for less. I am really pleased with this purchase. The special tweezers and polishing cloth are also a nice touch. I would definitely return to White Flash in the future. Thank you so much for making this purchase a pleasant one.
Kamal P, Canada
May 13, 2021
They've gotten compliments from everyone. Thank you for all your help along the way.
Kevin F, California, USA
May 12, 2021
I was so excited when I learned recently that I could create the three-stone diamond ring I have always coveted. I wanted it to be spectacular; I wanted super ideal diamonds (real ones, not in marketing but in actual cut, with the AGS grading report, ASET images, and idealscope images to back it up); I wanted it to be easy. I can spend years searching for just the right stone and just the right setting (I have belonged to an online jewelry forum for over a decade) and sometimes it's fun, sometimes it's exhausting. I am also prone to regret after making a purchase because despite my years of collecting information and knowledge, I can still get it wrong. Enter Whiteflash. I didn't want to spend weeks, months, years searching numerous diamonds, pouring over the information about their cuts, ordering in various stones and comparing them.... Whiteflash offers up superior diamonds with their ACA line, so all I had to do was search their inventory and choose. That was the easy I was looking for with this project. I had the rough budget and a rough idea of the center stone size and side stone sizes. It did not take long to find three diamonds that had me jumping out of my seat. I sometimes have hesitation and a bit of nausea when making such a large unnecessary purchase. I didn't with this one. It just all came together. There was a slight hiccup after I ordered (verification-related, not diamond-related) and Whiteflash was on it with communication and a resolution. They were great! I had prepared myself to be disappointed when I saw them as I tend to have high expectations that are not often met. Nope. I was blown away. On the forum people talk about how the edge-to-edge brilliance and sparkle of ideal cut diamonds makes them appear larger. It's no joke. I was pretty shocked with how large the center stone looked. I went a bit smaller in size than I had originally considered in favor of higher color, and that turned out to be the right decision. I cannot imagine wanting to change anything about these stones. I am still kind of amazed at finding exactly what I wanted *that* easily - size, color, clarity, and even nearly-matching cut proportions within the already tight allowance of ACAs. However, I love that if I ever get an itch for a change (such as higher or lower color, or larger sizes), the upgrade policy is amazing and I will be able to do so easily. I cannot leave this review without a shout-out to Vera. I spoke to her a couple of times and she is just delightful. She represents Whiteflash well with her warm and genuine personality. My diamonds are currently being set and I cannot wait to have them on my hand, sparkling away. Thank you Whiteflash for making my dream three-stone come true, and for making it so easy!
Lisa, New Hampshire, USA
May 11, 2021
I have gotten the hang of the La Pousette backs now (first timer!). They are the perfect size on my lobes! Thank you so much!
Kristin T, Illinois, USA

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