Picture Perfect Diamond Buying Experience!
June 15, 2012

Picture Perfect Diamond Buying Experience!

Recently I agreed to help my future son-in-law find a diamond engagement ring for my 19 year old daughter. Both are college students and are on a limited budget, so I wanted to help him get the most for his money and more importantly to get a quality stone. As a attorney by profession, I'm skeptical, demanding and pretty hard to please so I began doing research to help give my future son-in-law some options. I went to just about every name jewelry store in the malls in Central Texas looking at diamonds, asking questions and listening closely to what the salespeople said as they tried to educate me about diamond buying. Finding lots of discrepancies in the various ""education"" sessions I received, I had to research further. The internet became my best friend as I spent countless hours researching the various jewelers. I was a person who never would have dreamed of buying a diamond on the internet, but as I did more and more research, the top internet retailers kept getting my attention. All seemed to offer better deals than in the mall-type stores. Eventually, I found a good comfort level in the diamond that we wanted and I discovered Whiteflash gave us all we were looking for...fabulous prices, excellent quality merchandise with all the required inspections and documentation from the best in the industry, and outstanding customer service. The professional photos of this beautiful ring were just a perfect surprise to the transaction. My future son-in-law selected A Cut Above Diamond solitaire from Whiteflash and the purchase was quite simple and everything went so perfectly smoothly. The ring arrived as promised, on time and was stunning. The sparkle and fire was like none other. The diamond consultants at Whiteflash could not have been more helpful as I asked a lot of questions...""cross examine"" comes to mind! And the icing on the cake...they even called the week after we returned from Hawaii to see how the proposal went and if my daughter liked the ring. The proposal in beautiful Hawaii was picture perfect and so was the diamond. I don't know of many jewelers that would call after the sale to see how the proposal went. I highly recommend Whiteflash to anyone in the market for an amazing diamond. We could not be happier with the overall experience and my daughter loves her diamond engagement ring.
Lisa C., Texas, USA


It's been 10 years since I first purchased my engagement ring from Whiteflash.
May 15, 2024
When I called to buy an anniversary ring, they were amazing help and found me exactly what I was looking for. The service is seriously top-notch and you always get incredible looking pieces. I will be getting more in the future, thank you!
Michael L, Michigan, USA
Necklace is over the top nice. She Loved It!!!!
May 15, 2024
Thank you so much for the quick shipment, customer service has been over the top and I will certainly return my jewelry business to Whiteflash. Necklace is stunning!
Eric S, South Carolina, USA
The presentation was amazing and the ring itself is absolutely stunning
May 13, 2024
After spending almost 200 hours of research, visiting local jewelry stores, scouring subreddit forums, and reading through different articles, Whiteflash continued to come up as a potential suitor for my engagement ring search. Because this was my first experience in buying a diamond, the amount of research I did was very much needed. However, it was this article - https://beyond4cs.com/shapes/round/ideal-proportions/ that really helped me understand what it was that I needed to be looking for when analyzing the proper proportions of a diamond. For my fiancée, the size of the diamond was most important, but I soon realized that there was much more to look for besides the carat, clarity, cut, & color. The beyond4cs article mentioned Whiteflash, but I continued to explore other vendors, a few of which I had come across on the r/labdiamond subreddit. There are cheaper options out there, but when making such a big purchase it is important to take into account the comfort in knowing that you're dealing with a reputable company. Whiteflash ultimately provided me with that comfort. They set up their website with the functionality that is required to find the ideal proportions for a diamond. It's incredibly user-friendly and provides one with many options to choose from. When I found what I needed (round brilliant 3.2 carat, F, VVS2, Ideal cut) I had initially planned to purchase the loose diamond and have it set by a local jeweler. Ultimately, I saw that Whiteflash had the exact setting that my fiancée wanted, and their turnaround time for having the ring completed was about 5 business days, which worked out perfectly as I was going to be in Houston on a work trip. Becca stayed in contact with me to anticipate my arrival and met with me during the pickup. The presentation was amazing and the ring itself is absolutely stunning. I know this review is a bit longwinded, but I just want to stress how awesome the Whiteflash team is. I was nervous making such a huge purchase online and buying a diamond that I had not actually seen in-person until it was completed, but this is a great company to work with and go out of their way to make you feel comfortable with the process. Most notably, my fiancée loves her ring and showing it off is now her new favorite pastime.
Alexander H, Ohio, USA
The ring looks beautiful.
May 10, 2024
Beautiful oval diamond engagement ring, shipped super fast (had it in hand in ~ 10 days). Shipped to the store in Sugarland. Shopped all the big and small online stores for lab grown diamonds and White flash had some of the most competitive prices. Liza took care of me at first but multiple staff members were very communicative and helpful.
Marcus H, Texas, USA

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