Whiteflash vs. James Allen vs. Blue Nile
July 19, 2012

Whiteflash vs. James Allen vs. Blue Nile

I looked at Blue Nile and James Allen. Frankly, on quality and price neither Blue Nile or James Allen Reviews live up to what you guys did for me! The ring has blown everybody away who has seen it so far. I was lucky enough to be able to propose on a Bahamian island on the holiday of a lifetime thanks to a college friend. The 'fire' in the diamond really sets the ring apart - it catches the light so brilliantly. We were holidaying with other Americans (Houstonians no less!) - what I would say, without being intentionally offensive, is that others have opted for 'quantity over quality' - I noticed many 2ct rings that did not have the lustre, or had to be helped out via a halo etc to try and stand out - as if they were trying too hard. Back in the UK, where diamonds tend to be significantly more expensive/smaller, the ring stands out even more. Lisa has had 3/4 comments on her ""rock"" in her office - naturally she is happy and proud! I wanted to take time out to thank you all personally in managing the engagement minefield. The quality of service, information, packaging etc has blown me away. Not having a giant logo on the ring etc was a key point - the 'W' is subtle and elegant. And the best of all was , she said YES!!! I can't imagine how Blue Nile nor James Allen could compete, I really can't with plain certificates and a generic approach. You made the experience SO personal and we are 1,000's of miles away!
Gordon L., UK

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June 23, 2025
Excellent service — they helped me remotely choose a diamond and an engagement ring. They offered alternative options, sent extra photos and videos, and answered all my questions. Everything was handled professionally and with care — no pushing. They also assisted with delivery and customs procedures in the destination country (Portugal, in my case). Special thanks to Becca.
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June 18, 2025
Becca was amazing to work with in picking out my engagement ring! She answered all of my questions and made it such an easy process.
Ivan G, California, USA
The ring is absolutely stunning. I’m so grateful to have worked with Becca and Whiteflash.
June 16, 2025
I worked with Becca at Whiteflash to purchase a ring for my 25th wedding anniversary, and the entire experience was exceptional. Becca is truly amazing. I was quite indecisive and changed my mind several times, but I didn’t feel rushed or pushed toward a more expensive option. She gave me space to think, answered all my questions, and made sure the decision was completely mine. Becca also sent me several pictures and videos, which were super helpful in making comparisons and narrowing down my choices. The entire process was seamless, and to top it off, the ring arrived earlier than scheduled—an unexpected and very welcome surprise! Whiteflash professionalism, transparency, and commitment to customer satisfaction truly stood out. I can’t recommend them highly enough!
Deborah H, North Carolina, USA
I just picked up the ring Tuesday and I have to say, it is better than I could have ever imagined!
June 13, 2025
When I opened up the ring box I was shocked as to how perfect it looked. The whole process with you and your team was so seamless and you were so helpful the entire way through. I truly appreciate everything you have done for this big step in my life and am so happy that I found Whiteflash! Thank you for all of your help!
Austin P, Texas, USA

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