Quality product, and confidence in my purchase at Whiteflash!
July 26, 2012

Quality product, and confidence in my purchase at Whiteflash!

You probably already know that engagement ring shopping is an especially challenging task. In addition to being a huge purchase, even the most brilliant of people come into the situation without prior experience...and can be taken advantage of (yes, in hindsight, this describes some of my friends) as it's hard to find advice you can truly trust. As would any serious engagement ring shopper, I went to brick and mortar stores and contacted online vendors...and spent many an hour educating myself on Pricescope.com. Many of my direct experiences with stores/vendors were unfortunately consistent the stereotype of an industry plagued by a lack of transparency...in which pushy salesmen with an air of superiority dole out questionable ""advice."" In stark contrast, my interactions with Whiteflash were wonderfully professional...as my diamond consultant and the rest of the staff embodied the integrity and honesty that one _should_ expect in the world - an incredibly refreshing find that made me forget about my past frustrations with other vendors...and left me feeling perfectly comfortable with my purchase...so that I could focus on being excited about proposing to my girlfriend! In selecting my ring, my diamond consultant took the time to carefully and honestly answer my questions about eye-cleanliness of the stones I had on my list and whether different settings would lie flush with a future wedding band (including sending example pictures). With her experience in such matters, she also knew which questions to add to my list - in particular, to help me to consolidate all the indirect data points I had about my (now) fianc?©e?ˆ™s ring size...which, in the end, we managed to guess perfectly. Despite a system hiccup that resulted in a missed confirmation email, the Whiteflash folks did a great job of keeping me updated while my ring was being made. The professional photos of the ring were a nice touch...and the A Cut Above stone that I ended up with has a light return that is truly impressive! If you're worried about purchasing an engagement ring online, don't. Whiteflash has the process down pat...from loupe/Idealscope/ASET/H&A images of the stone to established procedures to send the ring to a secure FedEx facility (to maintain the element of surprise). If you shop around, you'll find that the prices are very reasonable (as further confirmed by my insurance appraisal). If you're worried about the general process of buying an engagement ring...well, that's understandable...given the magnitude of the purchase and the emotions involved. That said, do some reading at Pricescope.com so that you know generally what you want...and then give Whiteflash a call. This path gave me honest answers, a quality product, and most importantly, confidence in my purchase!
Leland C., New York, USA

RECENT REVIEWS

April 10, 2024
Whiteflash was awesome. I found the exact ring that my GF picked out years ago and couldn’t find it anywhere else. Brittany was my rep and she was great. She had to have changed my order 100 times but she was always positive and upbeat about it. We communicated through text an email and she was always prompt and professional.
Nathan S, Louisiana, USA
April 09, 2024
Michelle went above and beyond in supporting me through the process of finalizing an engagement ring order. She reached out to me proactively approximately a month ago when she noticed that I had a few items in my cart which I hadn’t finalized deciding on. Michelle provided me with clarity and answered all my questions with such thoughtful and insightful knowledge such that I decided to place an order shortly after. Since then, I have worked with Michelle looking at custom options as well as designer options and finalized an order which I just received today. Along the way, Michelle was always extremely patient and courteous answering my (many technical and specific) questions. I was most appreciative when Michelle assisted me by going to have a personal look at the diamond ring after production and confirmed some minor quality correction items that I observed. Michelle not only worked with your master jeweler to correct a small prong adjustment I had requested based on the photos, but then also noticed some minor asymmetry elsewhere which she proactively got adjusted for me. The final result was absolutely wonderful and exceeded my expectations. At the end of it all, I feel I was provided with a beautifully elegant and refined product with exceptional craftsmanship and support from your entire team. I truly feel blessed to have been working through it all with Michelle as my advisor and point of contact. I will no doubt consider coming back to Whiteflash again and hopefully for a wedding band in the near future. Thank you again, Debbie, for your leadership in having an organization with a caliber of people such as Michelle. I exclusively put my trust in a business or in a work group based on the quality and character of the people over any other business or commercial criteria. And it appears that you’ve built an exceptional service with an even more exceptional group of people to back it up. Much respect to you and your team for your exceptional products & craftsmanship, but primarily the character and aptitude of your consultants. It’s been a pleasure.
Mohanad K, Canada
April 07, 2024
It's our first time looking for an engagement ring and we had no idea how much there is to learn, but Becca made our experience so memorable and so special. She took the time to teach us what to look for and followed up with more options for us. The people here are so kind and so patient which makes this stressful process so beautiful. I would highly recommend this place to everyone!
Jenni T, Texas, USA
April 06, 2024
After going to many online jewelers, and many local jewelers, I kept coming back to Whiteflash. I was looking for a very specific type of diamond, and Whiteflash had the most information and reports to make me feel comfortable purchasing. Customer service was great, and I received a lot of guidance over the phone and email from Becca, who was extremely patient with me. Shopping online for an engagement ring can be a very stressful process, and Becca did a great job going over options for settings and also helped me compare diamonds when I got down to the ones I was interested in. My fiancée is in love with her ring and after 6 months of engagement it's still constantly sparkling with a lot of fire. We cannot wait to get married. Thanks so much Becca and Whiteflash!
Drew S, California, USA

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