Wow- what an INCREDIBLE experience
November 26, 2012

Wow- what an INCREDIBLE experience

I'd spent tens of hours online, reading every blog, how-to, & review I could find on diamond buying & retailers. Additionally, I visited with local jewelers and national chains. Nothing could have prepared me for the exceptional quality & service I received at Whiteflash. From the outset, I was impressed. The website featured actual photos of loose diamonds, as well as filtered images that help demonstrate light performance and geometry. Whereas certain online retailers provide these kinds of pictures for their super-premium (read: most expensive) diamonds, Whiteflash offers these for every diamond they have on hand. Thanks to this attention to detail, I didn't feel as though I was being herded toward a diamond out of my price-range or that I'd have to buy a more affordable stone on the word of the retailer/grade of the lab report. Where Whiteflash TRULY stepped up to the plate, however, was their customer service. I had an extremely tight deadline which I imagined might be too short for an online jeweler to meet; I was looking to buy a custom ring on Wednesday & have it in hand Friday in order to catch a plane & propose the following morning. With a degree of trepidation, I opened a chat window; a Whiteflash customer service representative named Sheerah joined the chat and the most incredible customer experience began. From the first, I was treated with warm, professional courtesy and a genuine desire to help. While Sheerah did her best to let me down gently & explain that I likely couldn't expect to receive a custom engagement ring in time, she happily took my request to her gem-setters and determined that YES, in fact, they COULD help me out. We worked together to pick a setting that the jeweler could mount in the limited time available & though it wasn't my first choice, Sheerah advised me that I could take advantage of Whiteflash's 30 day return policy to switch out the setting after the proposal & apply 100% of the cost of the ring toward a different ring. I was SOLD. Over the next 48 hours, I was in constant communication with Sheerah in addition to a host of other Whiteflash agents- the accounting team confirmed my wire transfer, a professional photographer sent me pictures of MY ring, and their logistics department announced the shipment. With every correspondence, I was floored by how much attention was being brought to bear; I felt like the entire company had turned their focus to me & that no other customer existed. And all of this despite my nearly impossible request! Of course, the whole point of all this effort was an engagement ring. Whiteflash did not disappoint in the least. My ring (I should say my FIANCEE's ring) is GORGEOUS. Sheerah mentioned that some couples end up staying with their first setting despite plans to switch the band later- I now understand why. My fianc?©e & I are CONSTANTLY surprised by just how amazing the ring (both the diamond and the setting) are. The diamond is simply DAZZLING. The ring has an understated elegance that is both modern & classic. It's delicate and graceful, yet sturdy. We are SO PLEASED. We've had a chance to share the ring with friends and family and the reaction is ALWAYS the same: HOW BEAUTIFUL!! I cannot sing Whiteflash's praises enough. Thank you, thank you, thank you! For having such a beautiful selection of diamonds and rings, for such stellar customer service, for such a fantastic ring that my fianc?©e absolutely TREASURES, THANK YOU!
David W, Colorado, USA

RECENT REVIEWS

April 10, 2024
Whiteflash was awesome. I found the exact ring that my GF picked out years ago and couldn’t find it anywhere else. Brittany was my rep and she was great. She had to have changed my order 100 times but she was always positive and upbeat about it. We communicated through text an email and she was always prompt and professional.
Nathan S, Louisiana, USA
April 09, 2024
Michelle went above and beyond in supporting me through the process of finalizing an engagement ring order. She reached out to me proactively approximately a month ago when she noticed that I had a few items in my cart which I hadn’t finalized deciding on. Michelle provided me with clarity and answered all my questions with such thoughtful and insightful knowledge such that I decided to place an order shortly after. Since then, I have worked with Michelle looking at custom options as well as designer options and finalized an order which I just received today. Along the way, Michelle was always extremely patient and courteous answering my (many technical and specific) questions. I was most appreciative when Michelle assisted me by going to have a personal look at the diamond ring after production and confirmed some minor quality correction items that I observed. Michelle not only worked with your master jeweler to correct a small prong adjustment I had requested based on the photos, but then also noticed some minor asymmetry elsewhere which she proactively got adjusted for me. The final result was absolutely wonderful and exceeded my expectations. At the end of it all, I feel I was provided with a beautifully elegant and refined product with exceptional craftsmanship and support from your entire team. I truly feel blessed to have been working through it all with Michelle as my advisor and point of contact. I will no doubt consider coming back to Whiteflash again and hopefully for a wedding band in the near future. Thank you again, Debbie, for your leadership in having an organization with a caliber of people such as Michelle. I exclusively put my trust in a business or in a work group based on the quality and character of the people over any other business or commercial criteria. And it appears that you’ve built an exceptional service with an even more exceptional group of people to back it up. Much respect to you and your team for your exceptional products & craftsmanship, but primarily the character and aptitude of your consultants. It’s been a pleasure.
Mohanad K, Canada
April 07, 2024
It's our first time looking for an engagement ring and we had no idea how much there is to learn, but Becca made our experience so memorable and so special. She took the time to teach us what to look for and followed up with more options for us. The people here are so kind and so patient which makes this stressful process so beautiful. I would highly recommend this place to everyone!
Jenni T, Texas, USA
April 06, 2024
After going to many online jewelers, and many local jewelers, I kept coming back to Whiteflash. I was looking for a very specific type of diamond, and Whiteflash had the most information and reports to make me feel comfortable purchasing. Customer service was great, and I received a lot of guidance over the phone and email from Becca, who was extremely patient with me. Shopping online for an engagement ring can be a very stressful process, and Becca did a great job going over options for settings and also helped me compare diamonds when I got down to the ones I was interested in. My fiancée is in love with her ring and after 6 months of engagement it's still constantly sparkling with a lot of fire. We cannot wait to get married. Thanks so much Becca and Whiteflash!
Drew S, California, USA

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