Whiteflash helped my make my fiancé a very happy lady!
July 06, 2013

Whiteflash helped my make my fiancé a very happy lady!

I just want to share my experience with Whiteflash. I worked mainly with my diamond consultant to decide on the diamond and my custom ring design...but if you work with this company you will get to interact with a variety of helpful people which were helpful through the entire process of ring development to delivery of your completed ring. I went with this company instead of some of the other recognized companies (Blue Nile, James Allen, etc.) due to their very good reviews and what seemed to be a more hands on approach. I was not disappointed they were very hands on...honest...they try to keep you involved the whole time. Even appraiser stated she was very impressed by all of the things Whiteflash did for me in creating the ring. Speaking of my appraiser, she also stated she was impressed by the craftsmanship of the ring, in her view it seemed top notch! A helpful tip for anyone who buys from Whiteflash they do offer a free 10 day period to review the diamond prior to it being set I surely recommend you take that if you are purchasing a premium diamond and plan on insuring it (with this you should plan on taking it to an appraiser at that point for inspection for insurance purposes only as the diamond will be what you purchased but your appraiser will have an easier time assessing it). By the way...I purchased a pear shaped diamond set in a platinum custom halo design. My fiancé loves it, plus she gets nothing but compliments on it which make me happy both for her and for my decision to go with Whiteflash. I will say they were not the lowest cost on the market but they are competitive in pricing and I feel with this big of a purchase its better to go with quality and not risk getting inferior service and quality.
Jorge B, California, USA

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From day one, Becca helped me out with the process. I was able to get in touch with her over email and on the phone. She is very patient, explained everything so well, and took the stress out out of the process. She remained in touch throughout and kept me updated. She was very helpful with the stone and ring selection and sent really good pictures and videos of the stone once it was brought in by them. The ring I selected was originally meant for a round stone (and I wanted an oval), and she was quickly able to check for me if that request could be accommodated by the ring-maker. As for the website itself, the experience there was great as well. The filters present on the site for searching stones are great, and I was easily able to narrow down my selection to a handful of stones after I did my research on diamonds (which btw, I would highly recommend - it is pretty cool to know all these cool details about diamonds). The service (aside from Becca) was also very great. They were patient and helped me process my payment through my preferred method.
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December 23, 2025
Becca was great answering any questions I had and providing photos and videos of the diamonds that I was interested in. Every diamond that they showed me was gorgeous and I ended up picking a 2.09ct from their precision lab. They held it for me with a $1k refundable deposit while we were discussing a custom ring. They were very patient with me as I changed the ring design a few times and worked with me until I was 100% happy with the design! After paying for the diamond and ring, it took a little over 4 weeks. It came with a Cherry Wood Ring Box, which is a little on the bigger side, and nice packaging, including all of the diamond certifications. I would highly recommend Whiteflash! The actual diamond/ Ideal-scope/ASET/and Actual Hearts images/videos of their vetted diamonds basically guarantee you'll get a high performance round diamond (if that's what you're going for)!
Tim T, Washington, USA
A special ring for my wife to celebrate our 50th anniversary.
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I contacted Michelle at Whitefish who had previously rendered excellent service to me in picking diamond earrings for my wife. Happily, Michelle was still there and happily she helped me immensely in sorting through diamond options and picking the right one. My wife was absolutely thrilled with the ring she got. The service from Whiteflash was outstanding with marvelous packaging and secure delivering. Can't recommend them strongly enough.
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