Whiteflash surpassed my highest expectations.
December 16, 2013

Whiteflash surpassed my highest expectations.

I cannot say enough good things about my experience with Whiteflash. It’s hard to decide where to begin, so I’ll start with the bottom line: my experience with Whiteflash was flawless from beginning to end. A few years ago I helped a friend shop for an engagement ring. He purchased his ring from Blue Nile (BN) and had a good experience, so when the time came for me to start shopping for an engagement ring, I looked into BN but I also searched for other companies doing the same kind of business so I could comparison shop. That’s how I found Whiteflash (WF). Shortly after making an account on WF’s website I was contacted by one of their representatives, and that’s when the fun began. As a science nerd I had some rather narrow parameters in terms of the diamond characteristics and price I wanted and I was watching diamond listings closely waiting for the right one to come along. After describing my parameters to her, she was able to look into their production pipeline and offer a couple diamonds that had not hit their website yet, but fit my requirements perfectly. After selecting one of those diamonds, it was time to choose a setting. I found a couple I liked, but none were quite perfect. After explaining my dilemma to my consultant, she offered some customization options that would change one of the settings from almost perfect to exactly perfect. The rest of the transaction was equally smooth. I exchanged emails with WF’s financial representative regarding my wire transfer payments, their photographer regarding the beautiful pictures of the ring, and their shipping representative regarding delivery. Every one of them was prompt, polite, and helpful. Oh, and the ring. The ring is stunning. When I took the ring for an independent appraisal for insurance purposes, the stoic jeweler – who makes a living looking at beautiful gemstones - seemed impressed in spite of himself. The diamond is a round cut with WF’s “A Cut Above” label. I was concerned that the “A Cut Above” label was simply a marketing gimmick, but my appraisal solidly squashed that notion. It’s worth it. I have high expectations for companies I choose to do business with, regardless of whether I’m spending a few bucks or a few thousand bucks. I was hesitant to spend a large sum with a company I couldn't visit in person on a product I couldn't put my hands on (WF is in Texas; I’m in Maryland). Whiteflash stepped up to the plate and earned my business. I’m happy I chose to purchase my engagement ring from them and I will be coming back to them to purchase my wedding bands.
Richard M, Maryland, USA

RECENT REVIEWS

September 20, 2021
Thank you so much to everyone at Whiteflash for being part of my dream ring and proposal!!! We love our ACA diamond! It is beyond anything we could’ve imagined! ?? We will definitely be back for all future diamond purchases. We are now Whiteflash customers for life.
Patrick L, Pennsylvania, USA
September 17, 2021
I had a great experience working with Michelle Adams, who was very helpful and responsive throughout the entire process. Two thumbs up!
Mark X, Singapore
September 16, 2021
I absolutely love this ring! It has the sparkle I was looking for and I don't think I could be happier. I love that it sparkles even when looking at it from the side. The diamonds seem to want to "grab the light" even in low lighting. Your diamonds are the absolute best. This was my third try at a ring - I had returned two and was disappointed in those previous two rings. Thank you for great service and thanks to Brittany for taking the time to talk through the options and guiding me through the process to find a ring that I am thrilled with.
Kimberly P, Indiana, USA
September 13, 2021
Whiteflash was absolutely incredible to work with. So very patient with me at every step. And I didn't make it easy on Michelle! They even took in my old stone as a trade in. This way I could compare color and confirm that the new stone was a little whiter. Yes, I lost quite a bit since I had overpaid for it in my last trade in, but I didn't care. The security of knowing I have the upgrade policy was incredible. So here she is, my new 1.95ct J VS2 ACA in the Valoria Petite setting! Everything is perfect! The stone, the setting, the height, the prongs. I had consider going with a lab stone but I'm so glad that I went with a natural diamond. I'm a one ring kind of gal and this just feels so special to me! I've spent a lot of time over the years feeling guilty and selfish that I wasn't happy with what I had. And it took my husband a long time to understand what this meant to me so there were complicated feelings there too. So it feels so good to have something amazing at the end of all that! To me this ring represents not just my commitment to my husband and our marriage, but also his patience, understanding & love for me, and my commitment to treat myself with love as well.
Kelly E, Michigan, USA

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