Overwhelmingly Pleased with Whiteflash!
February 25, 2014

Overwhelmingly Pleased with Whiteflash!

I was overwhelmingly pleased with my experience with everyone at Whiteflash that I wanted to make sure I composed a proper response. Too often are people quick to write complaints and negative reviews when we are not happy with a service or product, but people don't take the time to write when they are happy with what they received. I heard about Whiteflash from an Canadian internet deals forum when I first started shopping for my fiancee's engagement ring. I have been purchasing things online for years so I never had an issue with that. For me it was two things, spending that much money online and spending it on something that I couldn't physically see and something that I couldn't specifically look up the reviews on. I played around on your website and built a couple of rings in my cart but it never went further than that. It was my diamond consultants initial email asking me if I had any questions about the item in my cart that pushed me over the edge and made me feel comfortable enough to proceed. I would highly recommend you continue this practice because I can honestly say if it wasn't for the personal interaction with my diamond consultant I probably wouldn't have gone through with the engagement ring. It was extremely comforting to know that someone was actually holding the diamond I was interested in and was confirming the particular traits I had concerns about. Even after I received the quote for the ring and agreed to it, my diamond consultant added a discount for a first time customer and then updated the quote with the slightly lower price. He didn't have to do this as I already agreed to the higher price and this blew me away. The personal touch of the whole experience was the first (but not last) experience with Whiteflash that really shocked me. I felt like a customer not like a transaction number. After dealing with my diamond consultant I had a brief interaction with several members of the Whiteflash staff who all were extremely professional and again it just reassured me that I was personally being taking care of and not just an order being processed. I then had a pleasant exchange with your photographer. I do photography as a hobby and the professional photos of the ring was an amazing extra that was included with the ring. It was a great keepsake to have and my fiancée loves having them. Especially now that she has beautiful photographs of the ring she was able to share with family who couldn't visit after we announced our engagement. Your photographer did awesome work and as I said this was an awesome and unexpected little extra I wasn't anticipating. About 7-8 months later I contacted Whiteflash again about ordering the custom wedding band. This time with a lot less nervousness as I did with the engagement ring because I had full confidence that everything would work smoothly. I spoke with a member of production who actually sent me photos of a wax model of the custom ring which I thought was very cool. This was a very neat addition to the experience of ordering a custom ring and I hope you continue this practice. The next phase that I thought was going to give me grey hairs was when I had to send the engagement ring back in for sizing. I didn't trust anyone local to do the sizing so I wanted to send it back in to you guys, but the thought of sending something that expensive with already that much sentimental value back through the mail (and over the border) made both myself and my fiancée incredibly nervous. I can't thank you enough for making that process as painless as it could be. I think I emailed you a dozen times and each and every time you emailed me back without delay. Even the day we went to fedex it was like I was talking to a member of Whiteflash on the phone through email with how fast I recieved responses to all the questions I had. Everything went swimmingly and the ring was resized and sent back perfectly. I received photos again newly made wedding band along with the engagement ring . My fiancée loved it. In summery I just wanted to again thank everyone at Whiteflash for their professionalism and for making both of these experiences a memorable one. I make it an effort to tell whoever I can about my experiences with you and give my recommendations to use Whiteflash whenever I get the opportunity. Thanks again.
Adam, Canada


April 10, 2024
Whiteflash was awesome. I found the exact ring that my GF picked out years ago and couldn’t find it anywhere else. Brittany was my rep and she was great. She had to have changed my order 100 times but she was always positive and upbeat about it. We communicated through text an email and she was always prompt and professional.
Nathan S, Louisiana, USA
April 09, 2024
Michelle went above and beyond in supporting me through the process of finalizing an engagement ring order. She reached out to me proactively approximately a month ago when she noticed that I had a few items in my cart which I hadn’t finalized deciding on. Michelle provided me with clarity and answered all my questions with such thoughtful and insightful knowledge such that I decided to place an order shortly after. Since then, I have worked with Michelle looking at custom options as well as designer options and finalized an order which I just received today. Along the way, Michelle was always extremely patient and courteous answering my (many technical and specific) questions. I was most appreciative when Michelle assisted me by going to have a personal look at the diamond ring after production and confirmed some minor quality correction items that I observed. Michelle not only worked with your master jeweler to correct a small prong adjustment I had requested based on the photos, but then also noticed some minor asymmetry elsewhere which she proactively got adjusted for me. The final result was absolutely wonderful and exceeded my expectations. At the end of it all, I feel I was provided with a beautifully elegant and refined product with exceptional craftsmanship and support from your entire team. I truly feel blessed to have been working through it all with Michelle as my advisor and point of contact. I will no doubt consider coming back to Whiteflash again and hopefully for a wedding band in the near future. Thank you again, Debbie, for your leadership in having an organization with a caliber of people such as Michelle. I exclusively put my trust in a business or in a work group based on the quality and character of the people over any other business or commercial criteria. And it appears that you’ve built an exceptional service with an even more exceptional group of people to back it up. Much respect to you and your team for your exceptional products & craftsmanship, but primarily the character and aptitude of your consultants. It’s been a pleasure.
Mohanad K, Canada
April 07, 2024
It's our first time looking for an engagement ring and we had no idea how much there is to learn, but Becca made our experience so memorable and so special. She took the time to teach us what to look for and followed up with more options for us. The people here are so kind and so patient which makes this stressful process so beautiful. I would highly recommend this place to everyone!
Jenni T, Texas, USA
April 06, 2024
After going to many online jewelers, and many local jewelers, I kept coming back to Whiteflash. I was looking for a very specific type of diamond, and Whiteflash had the most information and reports to make me feel comfortable purchasing. Customer service was great, and I received a lot of guidance over the phone and email from Becca, who was extremely patient with me. Shopping online for an engagement ring can be a very stressful process, and Becca did a great job going over options for settings and also helped me compare diamonds when I got down to the ones I was interested in. My fiancée is in love with her ring and after 6 months of engagement it's still constantly sparkling with a lot of fire. We cannot wait to get married. Thanks so much Becca and Whiteflash!
Drew S, California, USA

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