Whiteflash website was the best of all the online sites

I found this place after doing a ton of diamond-related research from the Beyond 4Cs website (highly recommend the site for any/all jewelry research). After doing extensive research for several weeks, I ended up choosing to go with Whiteflash because 1) the Beyond 4Cs website highly recommended them, especially for perfect cut diamonds, 2) the Whiteflash website was the best of all the online sites I looked at in terms of the search tools, pictures and videos of the products, and responsiveness/thoroughness of the website overall, and 3) the prices were in line if not better than other places I looked at when all was said and done.