When it comes to making an
November 14, 2018

When it comes to making an 'expensive' decision, transparency is what settle me down with Whiteflash.

The images and video of the diamond are steps ahead of other online retailers. My mental model is to pay a bit premium for ease in mind and pay a bit more for superior quality of A CUT ABOVE tradename diamond, only available at Whiteflash. My transaction was done completely over email and the customer service experience is excellent. Their care for customer service went through the entire transaction and indeed helped me feel relieved immediately after wiring the money. I also like their lifetime commitment to upgrade no matter the scale.
Wei W, Canada

RECENT REVIEWS

I absolutely love my engagement ring and wedding band set!
November 25, 2025
My fiancé purchased my engagement ring here about a year ago, and he had such an incredible experience working with Michelle that we knew we wanted to come back for our wedding bands. We visited a few other stores, but nothing matched the level of service Michelle provided. She was extremely patient and helpful while working with us on both of our wedding bands. We will definitely recommend Whiteflash to our friends and family. Thank you to Michelle and the entire team at Whiteflash — I absolutely love my engagement ring and wedding band set!
Amy P, Texas, USA
We loved the diamond earrings.
November 24, 2025
My daughters, husband and I loved the diamond earrings. We were all awe struck by the beautiful stones and setting. Thank you so much for the amazing products but more importantly, your excellent service and communication.
Nimisha R, Texas, USA
The shopping experience was phenomenal!
November 22, 2025
Easy to navigate, and tons of options to select the perfect diamonds with thoroughly listed details and photos (if available). I wanted to ensure the diamonds I bought were of the best cut quality possible and they too prioritized cut with their “a cut above” rated diamonds showing up first by default. All ideal cuts had several types of photos under various lights if you’re into that. I bought earring settings and when purchased with diamonds they set them for free! I especially liked the ability to select between natural and lab grown easily. They also have a feature where you can select multiple diamonds with similar features and sizes for things like earrings so that you get “matching” pairs with all the details of both diamonds! Fast shipping (although to no fault of white flash, fed ex was delayed by 2 days), however the option to ship to a FedEx secure pickup was amazing so then you don’t have to wait at home or be afraid of the package getting stolen or lost on your property. Customer service was also top notch, got an individualized email from a consultant (and a phone call) to ensure my experience was met and if I had needed any additional assistance. Highly recommend white flash.
Tu T, Arizona, USA
OVER THE MOON!! 💍
November 19, 2025
I worked with Becca to design my dream ring, and the ring turned out better than I could ever imagine!! request her she is the best and provides transparent and excelled customer service. The diamond is even more beautiful and magical than I ever could expect or dream of!! I am so, SO in love with it!!
Madison C, Florida, USA

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