When it comes to making an
November 14, 2018

When it comes to making an 'expensive' decision, transparency is what settle me down with Whiteflash.

The images and video of the diamond are steps ahead of other online retailers. My mental model is to pay a bit premium for ease in mind and pay a bit more for superior quality of A CUT ABOVE tradename diamond, only available at Whiteflash. My transaction was done completely over email and the customer service experience is excellent. Their care for customer service went through the entire transaction and indeed helped me feel relieved immediately after wiring the money. I also like their lifetime commitment to upgrade no matter the scale.
Wei W, Canada

RECENT REVIEWS

The ring is beautiful.
November 06, 2026
Liza - thank you so much for your help again on this ring. IT TURNED OUT SO AMAZINGLY BEAUTIFUL. I could not be happier and I am so thankful for your continued expertise and guidance. Thank you again to the whole Whiteflash Team.
Stephen B, Colorado, USA
It is AMAZING! Thank you so much!
November 03, 2026
She loved her ring and everything turned out beautiful!!!
James T, Alabama, USA
Was able to find the right ring thanks to Liza!
November 02, 2026
She answered all questions I had; made the process super easy for someone who did not know about jewelry. Thank you again for all your help. The ring turned out perfect!
Daniel C, Texas, USA
Whiteflash is amazing!
October 31, 2026
We worked with Liza, who patiently and diligently guided us through the complicated world of diamond specifications and helped us find exactly the diamond we wanted at a value we felt great about. We weren't exactly the easiest customers (we may have tested her patience a little!), but she was incredibly knowledgeable, gracious, and attentive throughout the entire process. I couldn't be more pleased with our experience. Thank you again, Liza and the Whiteflash team!
David R, Texas, USA